Question 1

In Hofstede's categorization,individuality versus collectivism refers to the degree to which a culture focuses on

Accepted Answer

A)  values such as assertiveness and success over relationships or quality of life. 
B)  structured rather than unstructured situations. 
C)  sorting out information rather than collecting information. 
D)  giving things away to others rather than purchasing or collecting. 
E)  the individual rather than the group. 
A)  values such as assertiveness and success over relationships or quality of life. 
B)  structured rather than unstructured situations. 
C)  sorting out information rather than collecting information. 
D)  giving things away to others rather than purchasing or collecting. 
E)  the individual rather than the group. E

Question 2

Describe a means-end chain analysis and how it is used by marketers.

Accepted Answer

Means-end chain analysis is a marketing research technique used to understand the underlying motivations and decision-making processes of consumers. It involves identifying the links between the features of a product or service, the benefits it provides, and the ultimate values or goals that consumers seek to fulfill.

In means-end chain analysis, marketers use a series of structured questions or interviews to uncover the connections between product attributes, functional benefits, and emotional or self-expressive benefits. By understanding these connections, marketers can gain insights into the deeper reasons why consumers choose certain products or brands over others.

This analysis helps marketers to develop more effective marketing strategies by aligning their messaging with the values and goals that are most important to their target audience. It also allows them to identify opportunities for product improvement or innovation based on the desired benefits and values of consumers.

Overall, means-end chain analysis provides a comprehensive understanding of consumer decision-making processes, allowing marketers to create more compelling and relevant marketing campaigns, product designs, and brand positioning strategies.

Question 3

Technological advances mean that

Accepted Answer

A)  work is becoming slower. 
B)  the distinction between work and home life is becoming sharper. 
C)  working hours are becoming longer. 
D)  the distinction between work and home life is becoming blurred. 
E)  more individuals must work in the office. 
A)  work is becoming slower. 
B)  the distinction between work and home life is becoming sharper. 
C)  working hours are becoming longer. 
D)  the distinction between work and home life is becoming blurred. 
E)  more individuals must work in the office. D

Question 4

Compared to other cultures,Americans have long placed a higher value on ____ as evidenced by the high sales of hair coloring and cosmetic surgery.

Accepted Answer

A)  connectedness 
B)  social values 
C)  stability 
D)  family 
E)  youth 
A)  connectedness 
B)  social values 
C)  stability 
D)  family 
E)  youth

Question 5

What is the relationship between work and leisure in the United States? How could this relationship affect the marketing of services?

Accepted Answer

The relationship between work and leisur

Question 6

The ____ of loving,forgiving,helpfulness,honesty,and believing in God help one achieve highly desired end states.

Accepted Answer

A)  domain-specific values 
B)  evaluations 
C)  end-state associations 
D)  terminal values 
E)  instrumental values 
A)  domain-specific values 
B)  evaluations 
C)  end-state associations 
D)  terminal values 
E)  instrumental values

Question 7

Regarding work,Americans are

Accepted Answer

A)  working harder than ever before. 
B)  not working as hard as before. 
C)  working approximately the same hours as they always have. 
D)  not working as hard but getting higher pay than before. 
E)  working approximately the same hours as they always have but for higher pay. 
A)  working harder than ever before. 
B)  not working as hard as before. 
C)  working approximately the same hours as they always have. 
D)  not working as hard but getting higher pay than before. 
E)  working approximately the same hours as they always have but for higher pay.

Question 8

Consumers will avoid eating beef at home,only to splurge on steaks while dining out.This is likely to be indicative of a contradiction between

Accepted Answer

A)  utilitarianism and functionalism. 
B)  symbolic and real consumption. 
C)  the values of family and self. 
D)  the values of hedonism and health. 
E)  gender and geographic emblems. 
A)  utilitarianism and functionalism. 
B)  symbolic and real consumption. 
C)  the values of family and self. 
D)  the values of hedonism and health. 
E)  gender and geographic emblems.

Question 9

How we behave in a given situation is often influenced by

Accepted Answer

A)  the size of our generational group. 
B)  the name of the values we have learned. 
C)  information encoding speed. 
D)  information decoding speed. 
E)  how important a value is relative to others. 
A)  the size of our generational group. 
B)  the name of the values we have learned. 
C)  information encoding speed. 
D)  information decoding speed. 
E)  how important a value is relative to others.

Question 10

Individuals learn the values and behaviors of a new culture through the process of socialization.

Accepted Answer

A) True 
 B)False

Question 11

When people work long hours,they often value leisure time as much as money.

Accepted Answer

A) True 
 B)False

Question 12

Our ____ is our total set of values and their relative importance.

Accepted Answer

A)  belief network 
B)  psychonetwork 
C)  value system 
D)  world reference 
E)  belief reference 
A)  belief network 
B)  psychonetwork 
C)  value system 
D)  world reference 
E)  belief reference

Question 13

Symbolic products such as a wedding gown,family mementos,and photos are important for those individuals that value materialism.

Accepted Answer

A) True 
 B)False

Question 14

How do lifestyles differ from values and personality?

Accepted Answer

Lifestyles, values, and personality are

Question 15

How does materialism affect the behavior of consumers?

Accepted Answer

Materialism can have a significant impac

Question 16

Americans are getting heavier and heavier.What percentage of U.S.adults are obese?

Accepted Answer

A)  more than 20 percent 
B)  more than 50 percent 
C)  more than 60 percent 
D)  more than 30 percent 
E)  more than 40 percent 
A)  more than 20 percent 
B)  more than 50 percent 
C)  more than 60 percent 
D)  more than 30 percent 
E)  more than 40 percent

Question 17

American women are more likely to spend time preparing meals at home than Japanese women.

Accepted Answer

A) True 
 B)False

Question 18

High self-monitors are more responsive to ads that indicate quality,and they are willing to pay extra for these products.

Accepted Answer

A) True 
 B)False

Question 19

In Hofstede's dimensions of culture,masculinity versus femininity is the extent to which a culture places a higher value on

Accepted Answer

A)  assertiveness and success over relationships and quality of life. 
B)  structured rather than unstructured situations. 
C)  sorting out information rather than collecting information. 
D)  giving things away to others rather than purchasing and collecting. 
E)  the individuals rather than the group. 
A)  assertiveness and success over relationships and quality of life. 
B)  structured rather than unstructured situations. 
C)  sorting out information rather than collecting information. 
D)  giving things away to others rather than purchasing and collecting. 
E)  the individuals rather than the group.

Question 20

Cultures differ in the values they place on their families and children.Parents in Europe and Asia

Accepted Answer

A)  place a low value on educating their young. 
B)  place a higher value on hedonic consumption than on educating their young. 
C)  value education only for girls. 
D)  place a higher value on self gratification than on educating their young. 
E)  place a higher value on educating their young than parents in the United States. 
A)  place a low value on educating their young. 
B)  place a higher value on hedonic consumption than on educating their young. 
C)  value education only for girls. 
D)  place a higher value on self gratification than on educating their young. 
E)  place a higher value on educating their young than parents in the United States.

In Hofstede's categorization,individuality versus collectivism refers to the degree to which a culture focuses on

Describe a means-end chain analysis and how it is used by marketers.

Technological advances mean that

Compared to other cultures,Americans have long placed a higher value on ____ as evidenced by the high sales of hair coloring and cosmetic surgery.

What is the relationship between work and leisure in the United States? How could this relationship affect the marketing of services?

The ____ of loving,forgiving,helpfulness,honesty,and believing in God help one achieve highly desired end states.

Regarding work,Americans are

Consumers will avoid eating beef at home,only to splurge on steaks while dining out.This is likely to be indicative of a contradiction between

How we behave in a given situation is often influenced by

Individuals learn the values and behaviors of a new culture through the process of socialization.

When people work long hours,they often value leisure time as much as money.

Our ____ is our total set of values and their relative importance.

Symbolic products such as a wedding gown,family mementos,and photos are important for those individuals that value materialism.

How do lifestyles differ from values and personality?

How does materialism affect the behavior of consumers?

Americans are getting heavier and heavier.What percentage of U.S.adults are obese?

American women are more likely to spend time preparing meals at home than Japanese women.

High self-monitors are more responsive to ads that indicate quality,and they are willing to pay extra for these products.

In Hofstede's dimensions of culture,masculinity versus femininity is the extent to which a culture places a higher value on

Cultures differ in the values they place on their families and children.Parents in Europe and Asia

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 14: Psychographics: Values, Personality, and Lifestyles

In Hofstede's categorization,individuality versus collectivism refers to the degree to which a culture focuses on

Describe a means-end chain analysis and how it is used by marketers.

Technological advances mean that

Compared to other cultures,Americans have long placed a higher value on ____ as evidenced by the high sales of hair coloring and cosmetic surgery.

What is the relationship between work and leisure in the United States? How could this relationship affect the marketing of services?

The ____ of loving,forgiving,helpfulness,honesty,and believing in God help one achieve highly desired end states.

Regarding work,Americans are

Consumers will avoid eating beef at home,only to splurge on steaks while dining out.This is likely to be indicative of a contradiction between

How we behave in a given situation is often influenced by

Individuals learn the values and behaviors of a new culture through the process of socialization.

When people work long hours,they often value leisure time as much as money.

Our ____ is our total set of values and their relative importance.

Symbolic products such as a wedding gown,family mementos,and photos are important for those individuals that value materialism.

How do lifestyles differ from values and personality?

How does materialism affect the behavior of consumers?

Americans are getting heavier and heavier.What percentage of U.S.adults are obese?

American women are more likely to spend time preparing meals at home than Japanese women.

High self-monitors are more responsive to ads that indicate quality,and they are willing to pay extra for these products.

In Hofstede's dimensions of culture,masculinity versus femininity is the extent to which a culture places a higher value on

Cultures differ in the values they place on their families and children.Parents in Europe and Asia

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters