Question 1

Frank realizes that he needs a new television.This would be an example of problem recognition.

Accepted Answer

A) True 
 B)False  True

Question 2

Problem recognition occurs in

Accepted Answer

A)  acquisition only. 
B)  disposition only. 
C)  acquisition and consumption. 
D)  acquisition and disposition. 
E)  acquisition, consumption, and disposition. 
A)  acquisition only. 
B)  disposition only. 
C)  acquisition and consumption. 
D)  acquisition and disposition. 
E)  acquisition, consumption, and disposition. E

Question 3

How can culture and changes in our life situation impact the formation of our ideal state?

Accepted Answer

Culture and changes in our life situation can have a significant impact on the formation of our ideal state. Our culture shapes our beliefs, values, and norms, which in turn influence our perception of what an ideal state looks like. For example, in some cultures, success may be defined by material wealth and status, while in others, it may be defined by strong family relationships and community connections.

Additionally, changes in our life situation, such as moving to a new country, experiencing a major life event, or facing economic hardship, can also impact our ideal state. These changes can challenge our existing beliefs and values, leading us to reevaluate what is truly important to us and what we consider to be an ideal state.

Overall, culture and changes in our life situation can shape our understanding of what an ideal state looks like, influencing our goals, aspirations, and overall sense of fulfillment. It is important to be mindful of these influences and to continuously reflect on and adapt our ideal state as we navigate through different cultural contexts and life changes.

Question 4

Two cars are the same price; this indicates that price will not be diagnostic information in the decision of which car to purchase.

Accepted Answer

A) True 
 B)False

Question 5

What are the differences in determinants,motives,and outcomes for an information search between a prepurchase search and an ongoing search?

Accepted Answer

The differences in determinants, motives

Question 6

What is internal information search?

Accepted Answer

Internal information search refers to th

Question 7

When there is problem recognition,a(n)____ will usually be started.

Accepted Answer

A)  ongoing search 
B)  prepurchase search 
C)  actual state formation 
D)  consumptive reaction 
E)  evaluative myopia 
A)  ongoing search 
B)  prepurchase search 
C)  actual state formation 
D)  consumptive reaction 
E)  evaluative myopia

Question 8

Sometimes we can recall moderately contradictory information because

Accepted Answer

A)  it is irritating. 
B)  we elaborate on it as we attempt to understand it. 
C)  there are more associations attached to it. 
D)  this information is better organized. 
E)  this information is processed under low MAO. 
A)  it is irritating. 
B)  we elaborate on it as we attempt to understand it. 
C)  there are more associations attached to it. 
D)  this information is better organized. 
E)  this information is processed under low MAO.

Question 9

Amy enjoyed fine wine.She subscribed to Wine Spectator magazine,attended wine tastings,and visited wineries.In terms of external information search,Amy was engaged in

Accepted Answer

A)  prepurchase search. 
B)  ongoing search. 
C)  situational search. 
D)  enduring search. 
E)  inebriated search. 
A)  prepurchase search. 
B)  ongoing search. 
C)  situational search. 
D)  enduring search. 
E)  inebriated search.

Question 10

Discrepancy of information can affect a consumer's motivation to process information.Describe this relationship.

Accepted Answer

Discrepancy of information refers to the

Question 11

Having a baby will probably result in changes in your ideal state.

Accepted Answer

A) True 
 B)False

Question 12

What is the confirmation bias and why should this be of interest to marketers?

Accepted Answer

Confirmation bias is a cognitive bias th

Question 13

Ted has owned his car for five years and is happy with it.Explain the process by which he might desire a new car without any change in feelings regarding his present car.

Accepted Answer

There are a few reasons why Ted might de

Question 14

Why is problem recognition important for consumer decision making?

Accepted Answer

Problem recognition is a crucial first s

Question 15

All of the following statements of the relationship between brand recall and choice are true except

Accepted Answer

A)  there is a strong relationship between brand recall and choice. 
B)  there is a strong inverted U-shaped relationship between brand recall and choice. 
C)  the relationship between brand recall and choice is positive. 
D)  brands that are recalled are more likely to be chosen. 
E)  consumers' choices could be altered simply by manipulating recall, even when brand preferences were unchanged. 
A)  there is a strong relationship between brand recall and choice. 
B)  there is a strong inverted U-shaped relationship between brand recall and choice. 
C)  the relationship between brand recall and choice is positive. 
D)  brands that are recalled are more likely to be chosen. 
E)  consumers' choices could be altered simply by manipulating recall, even when brand preferences were unchanged.

Question 16

Consumers tend to recall a subset of six to ten brands known as an evoked set.

Accepted Answer

A) True 
 B)False

Question 17

In order to maximize the chance of being considered when consumers engage in internal search,marketers want to position their brands

Accepted Answer

A)  as far away from the prototype as possible. 
B)  to maximize preference dispersion. 
C)  as close to the category prototype as possible. 
D)  at the beginning or the end of a consideration set. 
E)  near the end, but not last. 
A)  as far away from the prototype as possible. 
B)  to maximize preference dispersion. 
C)  as close to the category prototype as possible. 
D)  at the beginning or the end of a consideration set. 
E)  near the end, but not last.

Question 18

When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's.This is best thought of as an example of ____ increasing recall.

Accepted Answer

A)  affect 
B)  a goal 
C)  an attitude 
D)  a salient attribute 
E)  a support argument 
A)  affect 
B)  a goal 
C)  an attitude 
D)  a salient attribute 
E)  a support argument

Question 19

Factors that will increase the motivation to process information as it relates to external search could include all of the following except

Accepted Answer

A)  involvement and perceived risk. 
B)  the perceived costs and benefits of search. 
C)  the nature of the consideration set. 
D)  the speed at which information is processed. 
E)  attitudes toward the search. 
A)  involvement and perceived risk. 
B)  the perceived costs and benefits of search. 
C)  the nature of the consideration set. 
D)  the speed at which information is processed. 
E)  attitudes toward the search.

Question 20

There are two ways that marketers can try to stimulate problem recognition.Explain and give examples.

Accepted Answer

The first way marketers can stimulate pr

Frank realizes that he needs a new television.This would be an example of problem recognition.

Problem recognition occurs in

How can culture and changes in our life situation impact the formation of our ideal state?

Two cars are the same price; this indicates that price will not be diagnostic information in the decision of which car to purchase.

What are the differences in determinants,motives,and outcomes for an information search between a prepurchase search and an ongoing search?

What is internal information search?

When there is problem recognition,a(n)____ will usually be started.

Sometimes we can recall moderately contradictory information because

Amy enjoyed fine wine.She subscribed to Wine Spectator magazine,attended wine tastings,and visited wineries.In terms of external information search,Amy was engaged in

Discrepancy of information can affect a consumer's motivation to process information.Describe this relationship.

Having a baby will probably result in changes in your ideal state.

What is the confirmation bias and why should this be of interest to marketers?

Ted has owned his car for five years and is happy with it.Explain the process by which he might desire a new car without any change in feelings regarding his present car.

Why is problem recognition important for consumer decision making?

All of the following statements of the relationship between brand recall and choice are true except

Consumers tend to recall a subset of six to ten brands known as an evoked set.

In order to maximize the chance of being considered when consumers engage in internal search,marketers want to position their brands

When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's.This is best thought of as an example of ____ increasing recall.

Factors that will increase the motivation to process information as it relates to external search could include all of the following except

There are two ways that marketers can try to stimulate problem recognition.Explain and give examples.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 7: Problem Recognition and Information Search

Frank realizes that he needs a new television.This would be an example of problem recognition.

Problem recognition occurs in

How can culture and changes in our life situation impact the formation of our ideal state?

Two cars are the same price; this indicates that price will not be diagnostic information in the decision of which car to purchase.

What are the differences in determinants,motives,and outcomes for an information search between a prepurchase search and an ongoing search?

What is internal information search?

When there is problem recognition,a(n)____ will usually be started.

Sometimes we can recall moderately contradictory information because

Amy enjoyed fine wine.She subscribed to Wine Spectator magazine,attended wine tastings,and visited wineries.In terms of external information search,Amy was engaged in

Discrepancy of information can affect a consumer's motivation to process information.Describe this relationship.

Having a baby will probably result in changes in your ideal state.

What is the confirmation bias and why should this be of interest to marketers?

Ted has owned his car for five years and is happy with it.Explain the process by which he might desire a new car without any change in feelings regarding his present car.

Why is problem recognition important for consumer decision making?

All of the following statements of the relationship between brand recall and choice are true except

Consumers tend to recall a subset of six to ten brands known as an evoked set.

In order to maximize the chance of being considered when consumers engage in internal search,marketers want to position their brands

When people think of "fast food with good value," they think of burger chains such as McDonald's or Wendy's.This is best thought of as an example of ____ increasing recall.

Factors that will increase the motivation to process information as it relates to external search could include all of the following except

There are two ways that marketers can try to stimulate problem recognition.Explain and give examples.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters