Question 1

Episodic memory represents knowledge about ourselves and what has happened to us in our past.

Accepted Answer

A) True 
 B)False  True

Question 2

Compare and contrast knowledge content and knowledge structure.

Accepted Answer

Knowledge content and knowledge structure are two important components of knowledge management.

Knowledge content refers to the actual information, data, and insights that are stored and shared within an organization. This can include documents, reports, databases, and other forms of explicit knowledge. Knowledge content is the substance of what is known within an organization and is essential for decision-making, problem-solving, and innovation.

On the other hand, knowledge structure refers to the organization and arrangement of knowledge within an organization. This includes the systems, processes, and frameworks that are used to capture, store, and disseminate knowledge. Knowledge structure also encompasses the relationships and connections between different pieces of knowledge, as well as the methods for accessing and retrieving information.

In comparison, knowledge content focuses on the actual substance of knowledge, while knowledge structure focuses on the organization and management of that knowledge. Knowledge content is the "what" of knowledge, while knowledge structure is the "how" of knowledge. Both are essential for effective knowledge management, as without a well-organized structure, valuable content can be difficult to access and utilize, and without valuable content, a well-organized structure is meaningless.

In contrast, knowledge content is more tangible and concrete, while knowledge structure is more abstract and conceptual. Knowledge content is the raw material of knowledge, while knowledge structure is the framework that gives it shape and meaning. Both are necessary for creating a robust knowledge management system that can support the goals and objectives of an organization.

Question 3

A factor affecting retrieval is the way information is processed in working memory.

Accepted Answer

A) True 
 B)False  True

Question 4

Stimuli characteristics include: salience,prototypicality,redundant cues,and the medium in which the stimulus is processed.

Accepted Answer

A) True 
 B)False

Question 5

Where does categorization fit into the consumer processing of product information?

Accepted Answer

Categorization plays a crucial role in t

Question 6

In a grocery store,there is a dairy section.Within this section,there are sections for yogurt,cheese,milk,and so on.This is best thought of as an example of the use of ____ within the retail environment.

Accepted Answer

A)  feature displays 
B)  schemas 
C)  correlated attributes 
D)  prototypes 
E)  hierarchical structure 
A)  feature displays 
B)  schemas 
C)  correlated attributes 
D)  prototypes 
E)  hierarchical structure

Question 7

Taxonomic categories are structured hierarchically.Outline this structure and its implications for marketers.

Accepted Answer

Taxonomic categories are structured hier

Question 8

Competitive positioning is often made at the

Accepted Answer

A)  superior level. 
B)  basic level. 
C)  subordinate level. 
D)  taxonomic level. 
E)  superordinate level. 
A)  superior level. 
B)  basic level. 
C)  subordinate level. 
D)  taxonomic level. 
E)  superordinate level.

Question 9

After doctors discovered that children who took aspirin for viral infections could develop deadly Reye's syndrome,St.Joseph brand aspirin repositioned their product for adults.This is an example of a company

Accepted Answer

A)  reducing clutter for brand image. 
B)  reducing elaboration for a brand. 
C)  protecting its brand image. 
D)  creating a new brand name. 
E)  reducing attention time and increasing processing efficiency. 
A)  reducing clutter for brand image. 
B)  reducing elaboration for a brand. 
C)  protecting its brand image. 
D)  creating a new brand name. 
E)  reducing attention time and increasing processing efficiency.

Question 10

For many Americans,the town of Goa in India may have a schema,but the problem is that most travelers

Accepted Answer

A)  would have few associations linked with this town. 
B)  would have too many associations linked with this town. 
C)  are able to transfer associations from other places to this town. 
D)  would be unable to develop associations linked to this town. 
E)  would have associations that are salient and unique to the area. 
A)  would have few associations linked with this town. 
B)  would have too many associations linked with this town. 
C)  are able to transfer associations from other places to this town. 
D)  would be unable to develop associations linked to this town. 
E)  would have associations that are salient and unique to the area.

Question 11

A(n)____ is simply an orderly classification of objects with similar objects in the same category.

Accepted Answer

A)  category script 
B)  object script 
C)  product schema 
D)  object schema 
E)  taxonomic category 
A)  category script 
B)  object script 
C)  product schema 
D)  object schema 
E)  taxonomic category

Question 12

Hierarchically structured categories range from ____ as the broadest to ____ in the middle to ____ as the finest level of categorization.

Accepted Answer

A)  subordinate / basic / superordinate 
B)  basic / subordinate / superordinate 
C)  basic / superordinate / subordinate 
D)  superordinate / subordinate / basic 
E)  superordinate / basic / subordinate 
A)  subordinate / basic / superordinate 
B)  basic / subordinate / superordinate 
C)  basic / superordinate / subordinate 
D)  superordinate / subordinate / basic 
E)  superordinate / basic / subordinate

Question 13

In the U.S.,breakfast often consists of bacon and eggs; however,in New Zealand,one can order canned spaghetti on toast for breakfast in most restaurants.This is an example of

Accepted Answer

A)  different cultures having different members in goal-derived categories. 
B)  culture affecting consumers' taxonomic product categories 
C)  cultural differences in comprehension. 
D)  varying degrees of consumer expertise affecting product choice. 
E)  really bad taste. 
A)  different cultures having different members in goal-derived categories. 
B)  culture affecting consumers' taxonomic product categories 
C)  cultural differences in comprehension. 
D)  varying degrees of consumer expertise affecting product choice. 
E)  really bad taste.

Question 14

Give an example of a goal-derived category and the products it might contain.

Accepted Answer

A goal-derived category is a category of

Question 15

As the early industry leader,the iPod became an example in consumers' minds for portable digital music players.It is a

Accepted Answer

A)  taxonomic representative. 
B)  category ideal. 
C)  structured taxonomic ideal point. 
D)  prototype. 
E)  maxima. 
A)  taxonomic representative. 
B)  category ideal. 
C)  structured taxonomic ideal point. 
D)  prototype. 
E)  maxima.

Question 16

A prototype is

Accepted Answer

A)  an example of an affective category. 
B)  an example of an emotion-based category. 
C)  an experiential good. 
D)  the best example of a cognitive category. 
E)  the process of using prior knowledge to understand what has been categorized. 
A)  an example of an affective category. 
B)  an example of an emotion-based category. 
C)  an experiential good. 
D)  the best example of a cognitive category. 
E)  the process of using prior knowledge to understand what has been categorized.

Question 17

How do marketers develop schemas?

Accepted Answer

Marketers develop schemas by understandi

Question 18

Ford recently sold the rights to use the Mustang brand on a men's cologne.This is an example of

Accepted Answer

A)  co-branding. 
B)  product extension. 
C)  franchising. 
D)  joint ventureship. 
E)  licensing. 
A)  co-branding. 
B)  product extension. 
C)  franchising. 
D)  joint ventureship. 
E)  licensing.

Question 19

Scripts can help marketers add value to their services.How do they do this?

Accepted Answer

Scripts, in the context of marketing, re

Question 20

Expensive wine,caviar,and desserts that are served to guests can be marketed similarly.This is an example of using ____ to assign products to the same category.

Accepted Answer

A)  taxonomic categories 
B)  goal-derived categories 
C)  correlated attributes 
D)  hierarchical structures 
E)  prototypical structures 
A)  taxonomic categories 
B)  goal-derived categories 
C)  correlated attributes 
D)  hierarchical structures 
E)  prototypical structures

Episodic memory represents knowledge about ourselves and what has happened to us in our past.

Compare and contrast knowledge content and knowledge structure.

A factor affecting retrieval is the way information is processed in working memory.

Stimuli characteristics include: salience,prototypicality,redundant cues,and the medium in which the stimulus is processed.

Where does categorization fit into the consumer processing of product information?

In a grocery store,there is a dairy section.Within this section,there are sections for yogurt,cheese,milk,and so on.This is best thought of as an example of the use of ____ within the retail environment.

Taxonomic categories are structured hierarchically.Outline this structure and its implications for marketers.

Competitive positioning is often made at the

After doctors discovered that children who took aspirin for viral infections could develop deadly Reye's syndrome,St.Joseph brand aspirin repositioned their product for adults.This is an example of a company

For many Americans,the town of Goa in India may have a schema,but the problem is that most travelers

A(n)____ is simply an orderly classification of objects with similar objects in the same category.

Hierarchically structured categories range from as the broadest to in the middle to as the finest level of categorization.

In the U.S.,breakfast often consists of bacon and eggs; however,in New Zealand,one can order canned spaghetti on toast for breakfast in most restaurants.This is an example of

Give an example of a goal-derived category and the products it might contain.

As the early industry leader,the iPod became an example in consumers' minds for portable digital music players.It is a

A prototype is

How do marketers develop schemas?

Ford recently sold the rights to use the Mustang brand on a men's cologne.This is an example of

Scripts can help marketers add value to their services.How do they do this?

Expensive wine,caviar,and desserts that are served to guests can be marketed similarly.This is an example of using ____ to assign products to the same category.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 4: Memory and Knowledge

Episodic memory represents knowledge about ourselves and what has happened to us in our past.

Compare and contrast knowledge content and knowledge structure.

A factor affecting retrieval is the way information is processed in working memory.

Stimuli characteristics include: salience,prototypicality,redundant cues,and the medium in which the stimulus is processed.

Where does categorization fit into the consumer processing of product information?

In a grocery store,there is a dairy section.Within this section,there are sections for yogurt,cheese,milk,and so on.This is best thought of as an example of the use of ____ within the retail environment.

Taxonomic categories are structured hierarchically.Outline this structure and its implications for marketers.

Competitive positioning is often made at the

After doctors discovered that children who took aspirin for viral infections could develop deadly Reye's syndrome,St.Joseph brand aspirin repositioned their product for adults.This is an example of a company

For many Americans,the town of Goa in India may have a schema,but the problem is that most travelers

A(n)____ is simply an orderly classification of objects with similar objects in the same category.

Hierarchically structured categories range from ____ as the broadest to ____ in the middle to ____ as the finest level of categorization.

In the U.S.,breakfast often consists of bacon and eggs; however,in New Zealand,one can order canned spaghetti on toast for breakfast in most restaurants.This is an example of

Give an example of a goal-derived category and the products it might contain.

As the early industry leader,the iPod became an example in consumers' minds for portable digital music players.It is a

A prototype is

How do marketers develop schemas?

Ford recently sold the rights to use the Mustang brand on a men's cologne.This is an example of

Scripts can help marketers add value to their services.How do they do this?

Expensive wine,caviar,and desserts that are served to guests can be marketed similarly.This is an example of using ____ to assign products to the same category.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Hierarchically structured categories range from as the broadest to in the middle to as the finest level of categorization.