Question 1

What is target market selection and how does consumer behavior impact it?

Accepted Answer

Target market selection is the process of identifying and evaluating potential customer segments that a company wants to focus its marketing efforts on. This involves analyzing various factors such as demographics, psychographics, behavior, and geographic location to determine which groups of consumers are most likely to be interested in and purchase a company's products or services.

Consumer behavior plays a crucial role in target market selection as it directly impacts the way companies identify and appeal to their target audience. By understanding consumer behavior, companies can tailor their marketing strategies to better meet the needs and preferences of their target market. For example, if a company's target market consists of environmentally conscious consumers, they may focus on promoting the eco-friendly aspects of their products to appeal to this specific consumer behavior.

Additionally, consumer behavior can also influence the way companies position their products or services in the market. By understanding the motivations, attitudes, and purchasing habits of their target market, companies can develop more effective marketing messages and strategies that resonate with their audience.

In conclusion, target market selection is a critical aspect of marketing strategy, and consumer behavior plays a significant role in shaping how companies identify and appeal to their target market. By understanding consumer behavior, companies can better tailor their marketing efforts to effectively reach and engage their desired audience.

Question 2

Curtis collects Pepsi and Coke bottles.He also uses old cola to clean the rust off his car.These are two examples of how to

Accepted Answer

A)  dispose of a product. 
B)  keep an item after it has lost its original usage. 
C)  collect items in creative ways. 
D)  get rid of items temporarily. 
E)  get rid of items permanently. 
A)  dispose of a product. 
B)  keep an item after it has lost its original usage. 
C)  collect items in creative ways. 
D)  get rid of items temporarily. 
E)  get rid of items permanently. B

Question 3

Studying this type of consumer behavior allows marketers to provide a need for customers who are concerned about what to do with a product after usage.

Accepted Answer

A)  Usage 
B)  Disposition 
C)  Acquisition 
D)  Product 
E)  Switching 
A)  Usage 
B)  Disposition 
C)  Acquisition 
D)  Product 
E)  Switching B

Question 4

Jim had a group of people to which he always compared himself for information about life,what to buy,who to date,etc.These people can be best thought of as a(n)

Accepted Answer

A)  articulation network. 
B)  reference group. 
C)  ethnic group. 
D)  social support group. 
E)  subcultural framework. 
A)  articulation network. 
B)  reference group. 
C)  ethnic group. 
D)  social support group. 
E)  subcultural framework.

Question 5

Spreading negative word-of-mouth is an example of how consumers' usage of a product

Accepted Answer

A)  can influence other consumer behaviors. 
B)  impacts disposition. 
C)  has hedonic implications for acquisition. 
D)  has symbolic implications for disposition. 
E)  will lead to other offerings in the marketplace. 
A)  can influence other consumer behaviors. 
B)  impacts disposition. 
C)  has hedonic implications for acquisition. 
D)  has symbolic implications for disposition. 
E)  will lead to other offerings in the marketplace.

Question 6

The "orange juice isn't just for breakfast anymore" campaign is an example of

Accepted Answer

A)  encouraging the collection of products. 
B)  changing why people use orange juice. 
C)  changing how people use orange juice. 
D)  changing whether people use orange juice. 
E)  affecting when people use orange juice. 
A)  encouraging the collection of products. 
B)  changing why people use orange juice. 
C)  changing how people use orange juice. 
D)  changing whether people use orange juice. 
E)  affecting when people use orange juice.

Question 7

Baby shampoo advertising that includes adults using the product may help increase sales by suggesting the consumer

Accepted Answer

A)  use the product more frequently. 
B)  use larger amounts of the product. 
C)  use the product for longer periods of time. 
D)  use the product in a different location. 
E)  purchase the product in a different location. 
A)  use the product more frequently. 
B)  use larger amounts of the product. 
C)  use the product for longer periods of time. 
D)  use the product in a different location. 
E)  purchase the product in a different location.

Question 8

Disposable cameras were a flop at first.Consumers doubted that they could take good pictures.When disposable cameras were repositioned "for those who forgot their camera on vacation" or "for those who do not want to ruin their expensive camera on the beach or slopes" sales increased.This could be best thought of as a successful example of marketers understanding

Accepted Answer

A)  how consumers dispose of cameras. 
B)  why consumers acquire cameras. 
C)  media marketing techniques. 
D)  the limits of disposable optical engineering. 
E)  the information search process. 
A)  how consumers dispose of cameras. 
B)  why consumers acquire cameras. 
C)  media marketing techniques. 
D)  the limits of disposable optical engineering. 
E)  the information search process.

Question 9

A consumer wants to purchase a new automobile because hers got stolen.This consumer probably has a high level of

Accepted Answer

A)  ability. 
B)  perception. 
C)  motivation. 
D)  exposure. 
E)  opportunity. 
A)  ability. 
B)  perception. 
C)  motivation. 
D)  exposure. 
E)  opportunity.

Question 10

Borrowing

Accepted Answer

A)  is a symbolic form of gift giving. 
B)  follows the disposition phase of consumer behavior. 
C)  affects why consumers use the product. 
D)  is a form of acquisition that is a major problem for retailers. 
E)  is a consumer behavior that does not concern marketers. 
A)  is a symbolic form of gift giving. 
B)  follows the disposition phase of consumer behavior. 
C)  affects why consumers use the product. 
D)  is a form of acquisition that is a major problem for retailers. 
E)  is a consumer behavior that does not concern marketers.

Question 11

An offering is a product,service,activity,or idea

Accepted Answer

A)  that is acquired but not used by consumers. 
B)  that is used but not acquired by consumers. 
C)  marketed by a firm but not yet available in the marketplace. 
D)  offered by a marketing organization to consumers. 
E)  in the marketplace but not yet accepted by consumers. 
A)  that is acquired but not used by consumers. 
B)  that is used but not acquired by consumers. 
C)  marketed by a firm but not yet available in the marketplace. 
D)  offered by a marketing organization to consumers. 
E)  in the marketplace but not yet accepted by consumers.

Question 12

Broad themes that affect acquisition,usage,and disposition decisions are: the psychological core,the process of making decisions,the consumer's culture,and consumer behavior outcomes.

Accepted Answer

A) True 
 B)False

Question 13

How do motivation,ability,and opportunity impact the consumer decision-making process?

Accepted Answer

Motivation, ability, and opportunity are

Question 14

In marketing,positioning refers to

Accepted Answer

A)  where the brand is placed on the stores' shelves. 
B)  how the consumer perceives the brand in relation to the competition. 
C)  where to place marketing communications for a brand so it capture the consumer's attention. 
D)  how to develop attractive packaging to entice consumers to try the brand. 
E)  None of these choices is true. 
A)  where the brand is placed on the stores' shelves. 
B)  how the consumer perceives the brand in relation to the competition. 
C)  where to place marketing communications for a brand so it capture the consumer's attention. 
D)  how to develop attractive packaging to entice consumers to try the brand. 
E)  None of these choices is true.

Question 15

Can the distribution channel affect the perception of a product? In what way? Give an illustration.

Accepted Answer

Yes, the distribution channel can signif

Question 16

Reference groups are a group of people

Accepted Answer

A)  we go to when we want to increase our knowledge of social influence. 
B)  we compare ourselves to for information about ourselves. 
C)  who are experts to whom we can ask brand and product information. 
D)  who are subcultural groups. 
E)  who are friends or who can refer us to people who will help. 
A)  we go to when we want to increase our knowledge of social influence. 
B)  we compare ourselves to for information about ourselves. 
C)  who are experts to whom we can ask brand and product information. 
D)  who are subcultural groups. 
E)  who are friends or who can refer us to people who will help.

Question 17

Sometimes there are many people involved in an acquisition decision and they may take on different roles.Russell and his family are buying a new big-screen television.He has research different brands,models and prices of televisions from the Internet.Russell's role in the group decision would be the role of the ____.

Accepted Answer

A)  buyer 
B)  information gatherer 
C)  influencer 
D)  disposer 
E)  user 
A)  buyer 
B)  information gatherer 
C)  influencer 
D)  disposer 
E)  user

Question 18

What is a high-effort judgment and decision-making process and how does it affect other factors such as motivation,ability,and opportunity?

Accepted Answer

A high-effort judgment and decision-maki

Question 19

Consumer behavior involves more than how a person buys products like laundry detergent,breakfast cereal,personal computers,and automobiles.Explain this comment.

Accepted Answer

Consumer behavior goes beyond just the a

Question 20

Diet Coke had a makeover; its new cans are redesigned for the first time since its product launch.Its wavy spirit and style implies that Coca-Cola thinks the bottle will attract consumers' attention and might bring back favorable memories of the 1960s,with its hip retro vibe.This is an example of how consumer behavior can

Accepted Answer

A)  select a target market from among numerous segments. 
B)  aid consumers in the product attribute retrieval process. 
C)  determine consumer satisfaction with the attributes of a product. 
D)  aid in decisions about the product mix 
E)  develop a new product. 
A)  select a target market from among numerous segments. 
B)  aid consumers in the product attribute retrieval process. 
C)  determine consumer satisfaction with the attributes of a product. 
D)  aid in decisions about the product mix 
E)  develop a new product.

What is target market selection and how does consumer behavior impact it?

Curtis collects Pepsi and Coke bottles.He also uses old cola to clean the rust off his car.These are two examples of how to

Studying this type of consumer behavior allows marketers to provide a need for customers who are concerned about what to do with a product after usage.

Jim had a group of people to which he always compared himself for information about life,what to buy,who to date,etc.These people can be best thought of as a(n)

Spreading negative word-of-mouth is an example of how consumers' usage of a product

The "orange juice isn't just for breakfast anymore" campaign is an example of

Baby shampoo advertising that includes adults using the product may help increase sales by suggesting the consumer

A consumer wants to purchase a new automobile because hers got stolen.This consumer probably has a high level of

Borrowing

An offering is a product,service,activity,or idea

Broad themes that affect acquisition,usage,and disposition decisions are: the psychological core,the process of making decisions,the consumer's culture,and consumer behavior outcomes.

How do motivation,ability,and opportunity impact the consumer decision-making process?

In marketing,positioning refers to

Can the distribution channel affect the perception of a product? In what way? Give an illustration.

Reference groups are a group of people

What is a high-effort judgment and decision-making process and how does it affect other factors such as motivation,ability,and opportunity?

Consumer behavior involves more than how a person buys products like laundry detergent,breakfast cereal,personal computers,and automobiles.Explain this comment.

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 1: Understanding Consumer Behavior

What is target market selection and how does consumer behavior impact it?

Curtis collects Pepsi and Coke bottles.He also uses old cola to clean the rust off his car.These are two examples of how to

Studying this type of consumer behavior allows marketers to provide a need for customers who are concerned about what to do with a product after usage.

Jim had a group of people to which he always compared himself for information about life,what to buy,who to date,etc.These people can be best thought of as a(n)

Spreading negative word-of-mouth is an example of how consumers' usage of a product

The "orange juice isn't just for breakfast anymore" campaign is an example of

Baby shampoo advertising that includes adults using the product may help increase sales by suggesting the consumer

A consumer wants to purchase a new automobile because hers got stolen.This consumer probably has a high level of

Borrowing

An offering is a product,service,activity,or idea

Broad themes that affect acquisition,usage,and disposition decisions are: the psychological core,the process of making decisions,the consumer's culture,and consumer behavior outcomes.

How do motivation,ability,and opportunity impact the consumer decision-making process?

In marketing,positioning refers to

Can the distribution channel affect the perception of a product? In what way? Give an illustration.

Reference groups are a group of people

What is a high-effort judgment and decision-making process and how does it affect other factors such as motivation,ability,and opportunity?

Consumer behavior involves more than how a person buys products like laundry detergent,breakfast cereal,personal computers,and automobiles.Explain this comment.

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters