Chat with AIExam 11: Social Influences on Consumer Behavior
Beltha's parents always thought of her as a model child.She was independent and made her own responsible decisions,but not before careful consultation with her parents and others who could help her.One day they noticed a change in her behavior.She started skipping class,wearing strange clothes,and watching Beavis and Butthead reruns all day long with a group of new friends.Her behavior had become just like that of her new friends.This can best be thought of as an example of how groups can induce
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VerifiedD
Identify several characteristics that can describe reference groups.
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Answered by Examlex AI CopilotReference groups can be described by several characteristics, including:
1. Influence: Reference groups have the ability to influence an individual's attitudes, beliefs, and behaviors. People often look to their reference groups for guidance on how to act and what to think.
2. Identification: Individuals may identify with a reference group and see themselves as part of that group. This can lead to a sense of belonging and a desire to conform to the group's norms and values.
3. Aspiration: Reference groups can also serve as a source of aspiration, as individuals may strive to emulate the behaviors and lifestyles of the group members they admire.
4. Social comparison: People often compare themselves to members of their reference groups in order to evaluate their own abilities, opinions, and accomplishments.
5. Membership: Reference groups can be formal or informal, and individuals may belong to multiple reference groups based on factors such as age, gender, occupation, or hobbies.
Overall, reference groups play a significant role in shaping an individual's self-concept and behavior, and understanding their characteristics can provide insight into how people are influenced by the groups to which they belong.
Opinion leaders might have all of the following characteristics except that they
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____ is (are)important primarily for providing a two-way flow of information.
(27) Opinion leaders play an important role in other consumers' acceptance of new offerings primarily because they are
(30) What are some examples of non-marketer influences on consumers? Are they more effective than marketer influences? Why or why not?
(26) ____ is (are)an example of a marketer-dominated source of persuasive information that is delivered by mass media.
(39) Consumers purchasing electronic appliances often use informational influence when making a decision about which appliance to purchase.
(31) Markets in which social relationships among buyers and sellers change the way the market operates are known as ____ markets.
(32) Organizations like Equinox,Amway,and Tupperware target individual customers as selling agents and rely on their interpersonal networks for direct-selling efforts.This is best thought of as an example of marketers using weak ties to
(34) A primary reference group includes family,peers,professors,and online chat groups.
(43) Lexus has a new webpage,www.lstudio.com,that has several series of webisodes for consumers to watch.Viewers can send the webisodes to their friends via email.Lexus is hoping to spread the buzz about its webpage through
(30) One study of Canadian children found that roughly 25 percent of the requests made to Santa Claus were for things they had seen on TV.This is best thought of as an example of
(39) Access to the Internet and satellite TV allows greater numbers of consumers to see a marketing message,thus increasing its
(40) With the ____ technique,the consumer is first asked to comply with a very large and possibly outrageous request,followed by a smaller and more reasonable request.
(33) ____ are examples of marketer-dominated sources delivered personally.
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