Exam 12: Consumer Diversity

Joshua's tool and die company put a lot of effort into understanding the Asian American subcultures in the United States.He produced advertising in several languages and hired salespeople with ties in the community.Through these efforts,sales went up yearly.This is an example of the

Dual-career families have led an increasing number of husbands to

Important cultural influences on consumption patterns are the consumer's level of acculturation and

Clustering is based on the premise that consumers in the same neighborhood tend to engage in similar consumption behavior.

The revolution in social attitudes by the baby boomers led to the rise of

Due to an increasing number of working parents and divorces,today's teens often

Features in retail stores that are designed to better meet the needs of mature consumers might include all of the following except

For marketers,the teen years are important.____ is (are)established at this time.

The eastern seaboard

All of the following could be considered major clusters of Hispanic American population except

Why is the concept of "intensity of ethnic identification" important for marketers?

All of the following external factors could influence the tastes of a particular subculture except

The early wave of baby boomers grew up in the most prosperous time in the history of the United States,and possibly of any country at any time.They also went through a divisive war and a collective disillusionment.This is an example of how people of the same age ____,which leads to similar consumption patterns.

Mormons are prohibited from consuming liquor,tobacco,and caffeine.Orthodox Jews do not eat pork or seafood,and all meat and poultry they eat must be certified as kosher.These are best thought of as examples of

____ is the term used when individuals make up for deficiencies such as lack of social contact or depression with food consumption.

Discuss which products and services are likely to target teens.Explain your responses.

What is the difference between gender and sexual orientation?

In food consumption,the Southwest exhibits a stronger regional preference for

Do the media habits of the Hispanic subculture impact on marketer decisions? Explain.

One defining characteristic of Hispanics in the United States is