Question 1

____ innovations are those that offer benefits in product performance over existing alternatives.

Accepted Answer

A)  Functional 
B)  Feature 
C)  Symbolic 
D)  Hedonic 
E)  Egoistic 
A)  Functional 
B)  Feature 
C)  Symbolic 
D)  Hedonic 
E)  Egoistic A

Question 2

Diffusion

Accepted Answer

A)  reflects the behavior of groups of consumers within the market. 
B)  assesses the attitudes of individual consumers within the market. 
C)  is almost always inward. 
D)  assesses the behavior of individual consumers within the market. 
E)  is adoption by heavy users of a new product. 
A)  reflects the behavior of groups of consumers within the market. 
B)  assesses the attitudes of individual consumers within the market. 
C)  is almost always inward. 
D)  assesses the behavior of individual consumers within the market. 
E)  is adoption by heavy users of a new product. A

Question 3

In the low-effort hierarchy of effects,consumers will try an innovation before forming an attitude about it.

Accepted Answer

A) True 
 B)False  True

Question 4

How does diffusion relate to the product life cycle?

Accepted Answer

Diffusion in the context of the product

Question 5

With an S-shaped diffusion curve,products

Accepted Answer

A)  spread through the market relatively rapidly at first but then slow down. 
B)  first spread through the market relatively slowly. 
C)  decline and then rise before finally declining. 
D)  exhibit only satisfactory performance. 
E)  spread at a much more rapid pace than they do with M-shaped curves. 
A)  spread through the market relatively rapidly at first but then slow down. 
B)  first spread through the market relatively slowly. 
C)  decline and then rise before finally declining. 
D)  exhibit only satisfactory performance. 
E)  spread at a much more rapid pace than they do with M-shaped curves.

Question 6

How do marketers apply research on adopter group characteristics? Give specific examples.

Accepted Answer

Marketers apply research on adopter grou

Question 7

Some have criticized the five-category scheme of adopter groups because it assumes that

Accepted Answer

A)  people are rational individuals. 
B)  there are the same five categories for every innovation. 
C)  people can recall a lot of information. 
D)  people are cognitive misers. 
E)  the number of consumers who adopt an innovation form an S-shaped curve. 
A)  people are rational individuals. 
B)  there are the same five categories for every innovation. 
C)  people can recall a lot of information. 
D)  people are cognitive misers. 
E)  the number of consumers who adopt an innovation form an S-shaped curve.

Question 8

Diffusion reflects the behaviors of an individual.

Accepted Answer

A) True 
 B)False

Question 9

The four stages of the product life cycle are: (1)introduction,(2)growth,(3)maturity,and (4)decline.

Accepted Answer

A) True 
 B)False

Question 10

Low-effort hierarchy of effects occurs when the new product

Accepted Answer

A)  is high priced but less interesting to the consumer. 
B)  involves less risk, and fewer people are involved. 
C)  involves central route processing. 
D)  takes a long time to be adopted but is suddenly rapidly adopted by everyone. 
E)  takes a short time to be adopted but is only adopted by half the consumers. 
A)  is high priced but less interesting to the consumer. 
B)  involves less risk, and fewer people are involved. 
C)  involves central route processing. 
D)  takes a long time to be adopted but is suddenly rapidly adopted by everyone. 
E)  takes a short time to be adopted but is only adopted by half the consumers.

Question 11

Something that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns is known as a(n)

Accepted Answer

A)  innovation. 
B)  offering. 
C)  good. 
D)  autonomic emblem. 
E)  syncratic emblem. 
A)  innovation. 
B)  offering. 
C)  good. 
D)  autonomic emblem. 
E)  syncratic emblem.

Question 12

Symbolic innovations are products,services,attributes,or ideas that

Accepted Answer

A)  offer benefits in product performance over existing alternatives. 
B)  appeal to our pleasure-seeking and/or sensory needs. 
C)  have new social meaning. 
D)  are only incremental improvements. 
E)  usually spawn other innovations and product forms. 
A)  offer benefits in product performance over existing alternatives. 
B)  appeal to our pleasure-seeking and/or sensory needs. 
C)  have new social meaning. 
D)  are only incremental improvements. 
E)  usually spawn other innovations and product forms.

Question 13

Some products like film projectors and black-and-white televisions are in the ____ stage of the product life cycle.

Accepted Answer

A)  growth 
B)  decline 
C)  introduction 
D)  birth 
E)  maturity 
A)  growth 
B)  decline 
C)  introduction 
D)  birth 
E)  maturity

Question 14

Define an innovation from a marketing viewpoint.

Accepted Answer

From a marketing viewpoint, an innovatio

Question 15

All of the following issues regarding a particular innovation might be of great interest to marketers except

Accepted Answer

A)  whether consumers will adopt the innovation. 
B)  consumer information processing speed. 
C)  whether consumers will resist the innovation. 
D)  how consumers will adopt the product. 
E)  when, in relation to others, a consumer buys the innovation. 
A)  whether consumers will adopt the innovation. 
B)  consumer information processing speed. 
C)  whether consumers will resist the innovation. 
D)  how consumers will adopt the product. 
E)  when, in relation to others, a consumer buys the innovation.

Question 16

Marketers classify innovations in three main ways: (1)the degree of novelty,(2)the type of benefits offered,and (3)the

Accepted Answer

A)  styles available. 
B)  features affected. 
C)  breadth of innovation. 
D)  length of time to adoption. 
E)  size of potential market. 
A)  styles available. 
B)  features affected. 
C)  breadth of innovation. 
D)  length of time to adoption. 
E)  size of potential market.

Question 17

The diffusion of microwave ovens was very slow.Then,diffusion increased dramatically as consumers became more aware and knowledgeable of microwave technology and as more products compatible with microwave technology came onto the market.The diffusion pattern for this product is

Accepted Answer

A)  inverted-U shaped. 
B)  S-shaped. 
C)  exponential. 
D)  U-shaped. 
E)  M-shaped. 
A)  inverted-U shaped. 
B)  S-shaped. 
C)  exponential. 
D)  U-shaped. 
E)  M-shaped.

Question 18

____ in adopting innovations have been characterized as deliberate.

Accepted Answer

A)  Early refusers 
B)  Innovators 
C)  Early adopters 
D)  The late majority 
E)  The early majority 
A)  Early refusers 
B)  Innovators 
C)  Early adopters 
D)  The late majority 
E)  The early majority

Question 19

Services such as home shopping and direct mail are innovations primarily because they involve

Accepted Answer

A)  new marketing communications pitches. 
B)  new brand names. 
C)  radical innovation. 
D)  new technology. 
E)  changes in consumption patterns. 
A)  new marketing communications pitches. 
B)  new brand names. 
C)  radical innovation. 
D)  new technology. 
E)  changes in consumption patterns.

Question 20

Because the success of new offerings is so important to companies,marketers are often interested in understanding how consumers choose to buy an innovation.This process is known as

Accepted Answer

A)  adoption. 
B)  referencing. 
C)  innovating. 
D)  creating. 
E)  designating. 
A)  adoption. 
B)  referencing. 
C)  innovating. 
D)  creating. 
E)  designating.

____ innovations are those that offer benefits in product performance over existing alternatives.

Diffusion

In the low-effort hierarchy of effects,consumers will try an innovation before forming an attitude about it.

How does diffusion relate to the product life cycle?

With an S-shaped diffusion curve,products

How do marketers apply research on adopter group characteristics? Give specific examples.

Some have criticized the five-category scheme of adopter groups because it assumes that

Diffusion reflects the behaviors of an individual.

The four stages of the product life cycle are: (1)introduction,(2)growth,(3)maturity,and (4)decline.

Low-effort hierarchy of effects occurs when the new product

Something that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns is known as a(n)

Symbolic innovations are products,services,attributes,or ideas that

Some products like film projectors and black-and-white televisions are in the ____ stage of the product life cycle.

Define an innovation from a marketing viewpoint.

All of the following issues regarding a particular innovation might be of great interest to marketers except

Marketers classify innovations in three main ways: (1)the degree of novelty,(2)the type of benefits offered,and (3)the

The diffusion of microwave ovens was very slow.Then,diffusion increased dramatically as consumers became more aware and knowledgeable of microwave technology and as more products compatible with microwave technology came onto the market.The diffusion pattern for this product is

____ in adopting innovations have been characterized as deliberate.

Services such as home shopping and direct mail are innovations primarily because they involve

Because the success of new offerings is so important to companies,marketers are often interested in understanding how consumers choose to buy an innovation.This process is known as

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 15: Innovations: Adoption, Resistance, and Diffusion

____ innovations are those that offer benefits in product performance over existing alternatives.

Diffusion

In the low-effort hierarchy of effects,consumers will try an innovation before forming an attitude about it.

How does diffusion relate to the product life cycle?

With an S-shaped diffusion curve,products

How do marketers apply research on adopter group characteristics? Give specific examples.

Some have criticized the five-category scheme of adopter groups because it assumes that

Diffusion reflects the behaviors of an individual.

The four stages of the product life cycle are: (1)introduction,(2)growth,(3)maturity,and (4)decline.

Low-effort hierarchy of effects occurs when the new product

Something that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns is known as a(n)

Symbolic innovations are products,services,attributes,or ideas that

Some products like film projectors and black-and-white televisions are in the ____ stage of the product life cycle.

Define an innovation from a marketing viewpoint.

All of the following issues regarding a particular innovation might be of great interest to marketers except

Marketers classify innovations in three main ways: (1)the degree of novelty,(2)the type of benefits offered,and (3)the

The diffusion of microwave ovens was very slow.Then,diffusion increased dramatically as consumers became more aware and knowledgeable of microwave technology and as more products compatible with microwave technology came onto the market.The diffusion pattern for this product is

____ in adopting innovations have been characterized as deliberate.

Services such as home shopping and direct mail are innovations primarily because they involve

Because the success of new offerings is so important to companies,marketers are often interested in understanding how consumers choose to buy an innovation.This process is known as

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters