Exam 10: Product Concepts

ForeverLawn has recently added two new synthetic lawn products.One of the products includes fake brown grass that makes the synthetic lawn look more realistic as it appears to have some patches of brown thatch.The other product is K9Grass for consumers that have pet dogs.The addition of these two new synthetic grass products is a way for ForeverLawn to increase its:

The Crayola brand is currently placed on a wide variety of products,including crayons (standard and fluorescent colors packaged in a wide variety of box sizes),markers (regular and washable),paints (watercolor and acrylic),scissors,glue,and children's clothing.Using Crayola as an example,describe the concepts of product item,product line,and product mix.

What is the best generator of repeat sales?

Hardie Siding Products James Hardie began selling fiber cement siding products in the United States in 1989 to leading builders,lumberyards,and home improvement centers.Even though ads guaranteed the product would not rot or crack for 50 years,many builders hated the product.It was heavy to install,and it showed every flaw in a bad framing job.In 1997,Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong,weather-resistant materials.Soon consumers began asking their builders or remodelers to use the product.Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines.By 2000,the Hardieplank was the number one brand siding in North America.James Hardie is now the third most recognized brand of building material in the world. -Refer to Hardie Siding Products.Hardieplank siding is an example of a product:

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

_____ products are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price.

Apple is known for its Macintosh,iPod,and iPhone products.Apple recently added the iPad product to its list of products.The addition of the iPad was an example of a product line extension for the company.

Due to the time required to scan them,universal product codes (UPCs)are typically placed on merchandise that would be classified as shopping products.

Labels that contain standard promotional claims like "new," "improved," and "super" are examples of _____ labels.

There are a number of toothpastes marketed under the Crest brand including Cavity-protection Crest,Sensitive-teeth Protection Crest,Baking Soda Crest,Tarter Protection Crest,and Crest for Kids.The large variety of toothpastes under the Crest brand is an example of a:

Management-labor mediation,child care,and college preparation classes are all services that are produced and consumed at the same time.All of these services exhibit the service characteristic of:

A warranty does not confirm the quality or performance of a good or service.

Nestle When consumers think of Nestle,they probably think of chocolate.Historically,though,Nestle's confectionary business is its weakest area.Based in Switzerland,it is the world's largest food company,with a brand arsenal of Nescafe,Jenny Craig,Perrier,Purina,and PowerBar,just to name a few of its 30 product lines.Nestle is hoping to become the "world's leading health,nutrition,and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart,bone,gut,and other health.Nestle wants consumers to see chocolate as a pharmaceutical product rather than just a treat.Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction.Critics claim this new focus could hurt the company's existing brands if the new products fail.Additionally,it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company. -Refer to Nestle.After developing these new,functional products,Nestle will have to change consumers' perceptions of its brands because it is known for indulgence,not wellness.Nestle will have to _____ itself.

It is difficult to achieve consistency and standardization of services because of which service characteristic?

Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.Based on their intended use,Alberto Culver's toiletries division products could best be classified as _____ products.

Trademark protection only lasts for five years.

Often hotels will offer deep discounts on weekends and during the off-season; for the same reason,airlines will adopt a similar pricing strategy during off-peak hours.These services cannot be stored,warehoused,or inventoried because they are perishable.

Brand names such as Kleenex,UPS,Sony,Chevrolet,and Kellogg's are likely to have less brand equity than brand names like Viking,Zojirishi,Schimano,and Thule.

David and Kathy are trying to decide where to go on vacation.David has suggested a cruise.Since neither of them have been on a cruise before,they will be unable to assess the _____ of a cruise until they actually take the vacation.

When Crest introduced Crest for Kids,this was an example of a _____ strategy.