Exam 10: Product Concepts

Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.The moisturizing version of Alberto mousse could be called a:

A product may be defined as everything,both favorable and unfavorable,that a person receives in an exchange.

Alec had his gall bladder removed,but he was unconscious during the operation.In fact,even though he has an incision,he really has no way of knowing if the service was actually performed even after it was allegedly performed.That is because medical services such as this exhibit _____ qualities.

There are so many high-definition television sets on the market,and they vary so much on price,quality,and features that consumers often have trouble comparing them.A high-definition TV would probably be considered a _____ product.

Proctor & Gamble (P&G)is a well-known producer of home and beauty products.Along with home and beauty products,P&G also markets pet products,prescription drugs,and small appliances.This range of products provides the company with product _____.

Services have four unique characteristics that distinguish them from goods.Name and briefly define each of these four characteristics.Use the example of an airline to help describe each of the four characteristics.

Rexona,marketed by Unilever (a Dutch company),is the world's number-one deodorant brand.The brand is a leader in Europe,South America,Asia,Africa,and the Middle East.Rexona is an example of a:

The label on Darwin's new blazer that reads "Will Not Shrink" is an example of a(n)_____ warranty.

One of the leading manufacturers of choir robes has added different types of trim and fabric it uses in making the robes.The company has not changed its prices.This is a(n)_____ modification.

Kleenex is a brand name for a well-known brand of facial tissue.People often refer to Kleenex as if it were the product name.The company that makes Kleenex may someday find its brand name becoming a(n):

Alberto Culver Company The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray. -Refer to Alberto Culver Company.All the products that Alberto Culver sells in each of its three divisions is the company's product:

_____ are products consumers see as being basically the same,so consumers shop for the lowest price.

The most important functions of packaging are to contain and protect products,promote products,facilitate product storage,and facilitate recycling.

Sherwin-Williams' paint brand,Dutch Boy,has come up with a packaging innovation that is getting rave reviews.The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid,comfortable side handle,and even a pouring spout.There's no other paint product like it on the market.This innovative packaging was most likely designed for which of the following functions?

Hardie Siding Products James Hardie began selling fiber cement siding products in the United States in 1989 to leading builders,lumberyards,and home improvement centers.Even though ads guaranteed the product would not rot or crack for 50 years,many builders hated the product.It was heavy to install,and it showed every flaw in a bad framing job.In 1997,Hardie decided to run ads in traditional lifestyle magazines and emphasize the emotional appeal of houses made with strong,weather-resistant materials.Soon consumers began asking their builders or remodelers to use the product.Trade ads were used to explain how builders could take advantage of the interest created by the ads in lifestyle magazines.By 2000,the Hardieplank was the number one brand siding in North America.James Hardie is now the third most recognized brand of building material in the world. -Refer to Hardie Siding Products.Hardie now makes multiple types of fiber-cement siding products.There are different widths,textures,and profiles.The different types of siding the company makes are called its product:

Jennifer purchased Cascade 2-in-1 ActionPacs for her dishwasher.The packaging said the product combines the scrubbing power of Cascade with the grease fighting power of Dawn dishwashing detergent.What type of cobranding does this product represent?

When a greenhouse plant grower sells plants to nursery retailers,is selling _____ products.

Shane had every reason to believe the antacid he purchased would relieve his stomach problems if he followed the directions on the box.This is an example of a(n):

Even though the growth of the service sector worldwide has been sluggish in the past decade,the service sector now accounts for approximately one-fourth of the gross domestic product in the United States.

Which of the following statements about bar codes is true?