Exam 10: Product Concepts

At one point Heinz made ketchup in multiple colors including red,green,purple,pink,orange,and teal.While they were popular for a few years,consumers stopped buying the unusual colors and Heinz has dropped back to just making red ketchup.This is an example of the implementation of a _____ strategy.

The nutrition label on a package is an example of persuasive labeling.

Which of the following services would be most likely to exhibit strong credence qualities?

Which type of private label brand carries no evidence of a retailer's affiliation,is manufactured by a third party,and is sold exclusively at the retailer?

Adding additional products to an existing product line in order to compete more broadly in the industry is referred to as:

Freda was proud of her shiny new iPhone.She was disappointed when she began to notice scratches on its display surface.If Freda had of known about the clear static cling protective films that were available to protect the iPhone display from scratches,she could have avoided this annoying problem.For Freda,the protective films are a(n)_____ product.