Question 1

In order to see where their ads have shown on the Google Display Network, advertisers should:

Accepted Answer

A)  Run a Google Display Network report under the Reporting tab. 
B)  Review the network statistics under the Opportunities tab. 
C)  Visit websites that have the same theme as the ad group to verify where the ads show. 
D)  Automatic placements" on the Networks tab. 
A)  Run a Google Display Network report under the Reporting tab. 
B)  Review the network statistics under the Opportunities tab. 
C)  Visit websites that have the same theme as the ad group to verify where the ads show. 
D)  Automatic placements" on the Networks tab.

Question 2

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

Accepted Answer

A)  $0.51 
B)  $0.5 
C)  $1 
D)  $1.01 
A)  $0.51 
B)  $0.5 
C)  $1 
D)  $1.01

Question 3

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

Accepted Answer

A)  Has used CPM pricing before. 
B)  Is only opted into Google search and the Search Network. 
C)  Only opted into the Google Display Network. 
D)  Has never used CPM pricing before. 
A)  Has used CPM pricing before. 
B)  Is only opted into Google search and the Search Network. 
C)  Only opted into the Google Display Network. 
D)  Has never used CPM pricing before.

Question 4

You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

Accepted Answer

A)  It can help limit your costs and exposure while profitability is achieved. 
B)  It can help aim for a desired average position during testing. 
C)  It can help direct traffic to different landing pages to discover which performs best. 
D)  It can help limit exposure to only the geographical areas you support. 
A)  It can help limit your costs and exposure while profitability is achieved. 
B)  It can help aim for a desired average position during testing. 
C)  It can help direct traffic to different landing pages to discover which performs best. 
D)  It can help limit exposure to only the geographical areas you support.

Question 5

Which is a best practice for setting up a placement-targeted campaign?

Accepted Answer

A)  Add relevant sites that are not part of the Google Display Network. 
B)  Target websites that represent a wide variety of themes in one campaign. 
C)  Set bids at the ad group level and not for individual sites. 
D)  Set multiple ad formats to increase the number of sites on which the ads are eligible to appear 
A)  Add relevant sites that are not part of the Google Display Network. 
B)  Target websites that represent a wide variety of themes in one campaign. 
C)  Set bids at the ad group level and not for individual sites. 
D)  Set multiple ad formats to increase the number of sites on which the ads are eligible to appear

Question 6

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Accepted Answer

A)  Time zone and currency will impact ad position. 
B)  Ads are only served in countries using the same currency as your account. 
C)  These cannot be changed once you've set up your account. 
D)  By default, ads are only served in the same time zones as indicated in your account. 
A)  Time zone and currency will impact ad position. 
B)  Ads are only served in countries using the same currency as your account. 
C)  These cannot be changed once you've set up your account. 
D)  By default, ads are only served in the same time zones as indicated in your account.

Question 7

Higher Quality Scores typically lead to:

Accepted Answer

A)  Faster delivery of daily budget. 
B)  Less overall impressions. 
C)  Higher costs and lower ad positions. 
D)  Lower costs and better ad positions. 
A)  Faster delivery of daily budget. 
B)  Less overall impressions. 
C)  Higher costs and lower ad positions. 
D)  Lower costs and better ad positions.

Question 8

What's one of the main benefits of using ad extensions?

Accepted Answer

A)  Extensions provide additional information to make your ads relevant to customers 
B)  Extensions increase your reach by showing your ad on more advertising networks 
C)  Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent 
D)  Extensions are automated so you don't have to create your ads 
A)  Extensions provide additional information to make your ads relevant to customers 
B)  Extensions increase your reach by showing your ad on more advertising networks 
C)  Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent 
D)  Extensions are automated so you don't have to create your ads

Question 9

The display ad builder reduces the need for image editing software by allowing advertises to:

Accepted Answer

A)  Upload custom templates into the existing categories. 
B)  Customize templates with messages, images, and logo. 
C)  Upload custom fonts for use over images. 
D)  Edit their images within the tool. 
A)  Upload custom templates into the existing categories. 
B)  Customize templates with messages, images, and logo. 
C)  Upload custom fonts for use over images. 
D)  Edit their images within the tool.

Question 10

How are manual extensions different from automatic extensions?

Accepted Answer

A)  There is only one type of manual extension but many types of automatic extensions. 
B)  Manual extensions cost more than automatic extensions. 
C)  Manual extensions require you to fill out additional information. Automatic extensions do not. 
D)  Automatic extensions require setup. Manual extensions do not. 
A)  There is only one type of manual extension but many types of automatic extensions. 
B)  Manual extensions cost more than automatic extensions. 
C)  Manual extensions require you to fill out additional information. Automatic extensions do not. 
D)  Automatic extensions require setup. Manual extensions do not.

Question 11

According to ad policies, what types of words, phrases, or characters cannot be included in an AdWords text ad?

Accepted Answer

A)  Ads can't use exclamation points (!) or question marks (?). 
B)  Ads can't use call-to-action phrases such as "click here", or "See this site." 
C)  Ads cannot contain words that are not directly related to the keyword that the ad is targeting. 
D)  All of the above. 
A)  Ads can't use exclamation points (!) or question marks (?). 
B)  Ads can't use call-to-action phrases such as "click here", or "See this site." 
C)  Ads cannot contain words that are not directly related to the keyword that the ad is targeting. 
D)  All of the above.

Question 12

What is a benefit of online advertising with Google AdWords?

Accepted Answer

A)  Advertisers can identify the Internet Protocol (IP) address of users who are searching for products. 
B)  Ads can include up to 50 characters for the first three lines of ad text. 
C)  Ads are displayed to users who are searching for a particular product or service. 
D)  Advertisers can pay to place their websites in the natural search results. 
A)  Advertisers can identify the Internet Protocol (IP) address of users who are searching for products. 
B)  Ads can include up to 50 characters for the first three lines of ad text. 
C)  Ads are displayed to users who are searching for a particular product or service. 
D)  Advertisers can pay to place their websites in the natural search results.

Question 13

You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

Accepted Answer

A)  The value of traffic available for the keywords you're targeting. 
B)  The number of tracking codes installed on your website. 
C)  The number of websites on the internet. 
D)  Whether your payment method is credit or debit. 
A)  The value of traffic available for the keywords you're targeting. 
B)  The number of tracking codes installed on your website. 
C)  The number of websites on the internet. 
D)  Whether your payment method is credit or debit.

Question 14

A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

Accepted Answer

A)  Standard 
B)  Email-only 
C)  Read-only 
D)  Account Management 
A)  Standard 
B)  Email-only 
C)  Read-only 
D)  Account Management

Question 15

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Accepted Answer

A)  Use enhanced cost-per-click (ECP
C)  to increase bids that are likely to result in conversions from mobile devices. 
B)  Use target search page location to help get your client's ads to the top of mobile search page results. 
C)  Set a mobile bid adjustment to increase bids for searches on mobile devices. 
D)  Set a mobile bid adjustment to decrease bids for searches on computers and tablets. 
A)  Use enhanced cost-per-click (ECP
C)  to increase bids that are likely to result in conversions from mobile devices. 
B)  Use target search page location to help get your client's ads to the top of mobile search page results. 
C)  Set a mobile bid adjustment to increase bids for searches on mobile devices. 
D)  Set a mobile bid adjustment to decrease bids for searches on computers and tablets.

Question 16

Which Google AdWords, advertises can:

Accepted Answer

A)  See the Internet Protocol (IP) addresses of individual users clicking on their ads. 
B)  Gain a wide reach while targeting ads specifically to people who have shown an interest in their product. 
C)  Show rich media and display ads alongside the Google search results. 
D)  Have their ads be automatically translated into any language the user searches 
A)  See the Internet Protocol (IP) addresses of individual users clicking on their ads. 
B)  Gain a wide reach while targeting ads specifically to people who have shown an interest in their product. 
C)  Show rich media and display ads alongside the Google search results. 
D)  Have their ads be automatically translated into any language the user searches

Question 17

On which devices are mobile ads eligible to appear?

Accepted Answer

A)  Standard mobile phones that use mobile (WAP) browsers 
B)  Electronic readers with Internet connections 
C)  Desktop and laptop computers 
D)  iPhones and similar mobile devices that use full (HTML) browsers 
A)  Standard mobile phones that use mobile (WAP) browsers 
B)  Electronic readers with Internet connections 
C)  Desktop and laptop computers 
D)  iPhones and similar mobile devices that use full (HTML) browsers

Question 18

Which is a benefit of search advertising with Google AdWords?

Accepted Answer

A)  Ability to pay for specific placement in top ad positions 
B)  Ability to view competitors' bids for keywords 
C)  Better position in natural search results 
D)  Extended reach to search partners 
A)  Ability to pay for specific placement in top ad positions 
B)  Ability to view competitors' bids for keywords 
C)  Better position in natural search results 
D)  Extended reach to search partners

Question 19

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

Accepted Answer

A)  Impact the time of day that the ads are eligible to show. 
B)  Determine the target return on investment (ROI) for a given ad group 
C)  Impact search results and cost-per-click (CP
C)  on the Google Display Network. 
D)  Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords. 
A)  Impact the time of day that the ads are eligible to show. 
B)  Determine the target return on investment (ROI) for a given ad group 
C)  Impact search results and cost-per-click (CP
C)  on the Google Display Network. 
D)  Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.

Question 20

If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:

Accepted Answer

A)  Automatically increase your quality score based on the average CTR of the ad group. 
B)  Automatically try to show the best performing ad more often. 
C)  Automatically lower your bids according to your CPA goal. 
D)  Automatically serve the ad with the highest maximum CPC the most often. 
A)  Automatically increase your quality score based on the average CTR of the ad group. 
B)  Automatically try to show the best performing ad more often. 
C)  Automatically lower your bids according to your CPA goal. 
D)  Automatically serve the ad with the highest maximum CPC the most often.

In order to see where their ads have shown on the Google Display Network, advertisers should:

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

Which is a best practice for setting up a placement-targeted campaign?

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Higher Quality Scores typically lead to:

What's one of the main benefits of using ad extensions?

The display ad builder reduces the need for image editing software by allowing advertises to:

How are manual extensions different from automatic extensions?

According to ad policies, what types of words, phrases, or characters cannot be included in an AdWords text ad?

What is a benefit of online advertising with Google AdWords?

You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Which Google AdWords, advertises can:

On which devices are mobile ads eligible to appear?

Which is a benefit of search advertising with Google AdWords?

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:

Google AdWords: Display Advertising

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Exam 2: Google AdWords Fundamentals

In order to see where their ads have shown on the Google Display Network, advertisers should:

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?

Which is a best practice for setting up a placement-targeted campaign?

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Higher Quality Scores typically lead to:

What's one of the main benefits of using ad extensions?

The display ad builder reduces the need for image editing software by allowing advertises to:

How are manual extensions different from automatic extensions?

According to ad policies, what types of words, phrases, or characters cannot be included in an AdWords text ad?

What is a benefit of online advertising with Google AdWords?

You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.

A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Which Google AdWords, advertises can:

On which devices are mobile ads eligible to appear?

Which is a benefit of search advertising with Google AdWords?

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:

Google AdWords: Display Advertising

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters