Exam 2: Google AdWords Fundamentals

"Automatic placements" on the Networks tab displays:

Quality Score and Ad Rank are calculated:

A primary benefit of location targeting is that advertisers can:

The Google AdWords system rewards good Quality Score by

A My Client Center (MCC) account functions primarily as:

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

Which is one characteristic of the "Accelerated" delivery method?

Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?

A benefit of My Client Center (MCC) is the:

Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?

An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?

A "first page bid estimate" is based on the keyword's Quality Score and the:

Location extensions can:

You signed 3 new clients, each with an existing AdWords accounts. What's the best way to manage these accounts?

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three? (Choose three.)

The primary function of the Google Website Optimizer is to:

When resetting a password in AdWords, what should a user keep in mind?

An advertiser is new to display advertising and wary about having their ads appear on social network and gaming is most effective in preventing their ads from serving on these types of websites?

Advertisers on Google search accrue cost in AdWords when: