Exam 2: Google AdWords Fundamentals

Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?

What type of bidding method is used to manage Image ads on the Google Display Network?

Which is a best practice for creating effective ad text?

The Opportunities tab with AdWords can be used to:

How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?

All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?

One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

Ad groups should be used to:

Which best describes contextual targeting?

The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.

Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?

It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to: