Question 1

One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

Accepted Answer

A)  Has a maximum cost-per-click (CP
C)  bid below the first page bid estimate. 
B)  Is set to phrase match. 
C)  Is set to broad match. 
D)  Has its own destination URL that overrides what is set for the ad group. 
A)  Has a maximum cost-per-click (CP
C)  bid below the first page bid estimate. 
B)  Is set to phrase match. 
C)  Is set to broad match. 
D)  Has its own destination URL that overrides what is set for the ad group.

Question 2

An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?

Accepted Answer

A)  Pearl and Diamond Necklaces 
B)  All jewelry 
C)  Gold and Silver Necklaces 
D)  About Us 
A)  Pearl and Diamond Necklaces 
B)  All jewelry 
C)  Gold and Silver Necklaces 
D)  About Us

Question 3

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

Accepted Answer

A)  Keyword aggregator 
B)  List suggestions 
C)  Placement performance report 
D)  Ad experiments 
A)  Keyword aggregator 
B)  List suggestions 
C)  Placement performance report 
D)  Ad experiments

Question 4

If an advertiser improves the Quality Score of a keyword, this keyword may:

Accepted Answer

A)  Be more likely to appear in bold when displayed in an ad 
B)  Automatically reset its match type to Broad 
C)  Earn the ad a higher average position 
D)  Receive fewer impressions on the Search Network 
A)  Be more likely to appear in bold when displayed in an ad 
B)  Automatically reset its match type to Broad 
C)  Earn the ad a higher average position 
D)  Receive fewer impressions on the Search Network

Question 5

If your ad group contained the broad match type keyword "tennis shoes," which of the following keyword searches would your ad be eligible to appear on? (Choose two.)

Accepted Answer

A)  Sport equipment 
B)  Running shoes 
C)  Buy tennis shoes 
D)  Tennis clothing 
A)  Sport equipment 
B)  Running shoes 
C)  Buy tennis shoes 
D)  Tennis clothing

Question 6

Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

Accepted Answer

A)  Russian speakers in the Czech Republic. 
B)  English speakers in the United States. 
C)  Russian speakers in the Germany 
D)  English speakers in Russia 
A)  Russian speakers in the Czech Republic. 
B)  English speakers in the United States. 
C)  Russian speakers in the Germany 
D)  English speakers in Russia

Question 7

What happens as a result of a search campaign consistently meeting its daily budget?

Accepted Answer

A)  Fewer sites targeted at once 
B)  Accelerated ad delivery 
C)  Missed potential ad impressions 
D)  Higher average cost-per-clicks (CPCs) 
A)  Fewer sites targeted at once 
B)  Accelerated ad delivery 
C)  Missed potential ad impressions 
D)  Higher average cost-per-clicks (CPCs)

Question 8

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Accepted Answer

A)  Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats. 
B)  Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats. 
C)  Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products. 
D)  Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats. 
A)  Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats. 
B)  Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats. 
C)  Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products. 
D)  Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

Question 9

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Accepted Answer

A)  Budgets cannot be applied to online campaigns due to constant changes in traffic. 
B)  Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive. 
C)  AdWords budgets can only be set once annually and require a fixed commitment. 
D)  Online campaigns generate clicks, whereas other channels generate exposure. 
A)  Budgets cannot be applied to online campaigns due to constant changes in traffic. 
B)  Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive. 
C)  AdWords budgets can only be set once annually and require a fixed commitment. 
D)  Online campaigns generate clicks, whereas other channels generate exposure.

Question 10

When sitelinks are set at both the campaign and ad group level, which will be displayed?

Accepted Answer

A)  Sitelinks with the highest ad rank. 
B)  Sitelinks at the ad group level. 
C)  Sitelinks related to the query searched. 
D)  Sitelinks from both the campaign and ad group. 
A)  Sitelinks with the highest ad rank. 
B)  Sitelinks at the ad group level. 
C)  Sitelinks related to the query searched. 
D)  Sitelinks from both the campaign and ad group.

Question 11

The main benefit of location targeting is that advertisers can

Accepted Answer

A)  Choose to only target websites based in a specific region or territory. 
B)  Choose to target a specific Google domain. 
C)  Target any combination of countries, territories, and regions. 
D)  Adjust campaign targeting options regardless of their physical location. 
A)  Choose to only target websites based in a specific region or territory. 
B)  Choose to target a specific Google domain. 
C)  Target any combination of countries, territories, and regions. 
D)  Adjust campaign targeting options regardless of their physical location.

Question 12

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

Accepted Answer

A)  Once every two hours for a given keyword. 
B)  Once every 24 hours for a given keyword. 
C)  Every time a user enters a search query. 
D)  Every time a new advertiser adds a keyword to an account. 
A)  Once every two hours for a given keyword. 
B)  Once every 24 hours for a given keyword. 
C)  Every time a user enters a search query. 
D)  Every time a new advertiser adds a keyword to an account.

Question 13

A benefit of Google AdWords image ads is that they:

Accepted Answer

A)  Allow advertisers to set budgets for each ad variation within an ad group. 
B)  Can appear next to related content on a website. 
C)  Can be targeted to both the Google Display Network and Search Network. 
D)  Are viewable on all mobile devices, regardless of country or carrier. 
A)  Allow advertisers to set budgets for each ad variation within an ad group. 
B)  Can appear next to related content on a website. 
C)  Can be targeted to both the Google Display Network and Search Network. 
D)  Are viewable on all mobile devices, regardless of country or carrier.

Question 14

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Accepted Answer

A)  A page with a wide selection of instruments for sale 
B)  His homepage, with links to instrument sales, rentals, and music lessons 
C)  A page with information on instrument rentals and a contact form 
D)  A page with information on music lessons and a contact form 
A)  A page with a wide selection of instruments for sale 
B)  His homepage, with links to instrument sales, rentals, and music lessons 
C)  A page with information on instrument rentals and a contact form 
D)  A page with information on music lessons and a contact form

Question 15

Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

Accepted Answer

A)  Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see. 
B)  Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place. 
C)  Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only. 
D)  Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC. 
A)  Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see. 
B)  Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place. 
C)  Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only. 
D)  Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.

Question 16

An advertiser's ad has been disapproved. Which is the most likely cause?

Accepted Answer

A)  The ad does not comply with AdWords policy guidelines. 
B)  Some keywords do not meet minimum quality requirements. 
C)  The ad is a duplicate of another ad in the account. 
D)  The location targeting was incorrectly selected. 
A)  The ad does not comply with AdWords policy guidelines. 
B)  Some keywords do not meet minimum quality requirements. 
C)  The ad is a duplicate of another ad in the account. 
D)  The location targeting was incorrectly selected.

Question 17

The Site and Category Exclusion Tool is used to exclude sites.

Accepted Answer

A)  Outside of an advertiser's target region. 
B)  At the account level. 
C)  On the Google Display and Search Networks. 
D)  On the Google Display Network only. 
A)  Outside of an advertiser's target region. 
B)  At the account level. 
C)  On the Google Display and Search Networks. 
D)  On the Google Display Network only.

Question 18

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

Accepted Answer

A)  Use the same bids across all devices. 
B)  Create a dedicated campaign for each mobile device targeted. 
C)  Enable a bid adjustment to bid more aggressively on mobile devices. 
D)  Enable a bid adjustment to bid less aggressively on mobile devices. 
A)  Use the same bids across all devices. 
B)  Create a dedicated campaign for each mobile device targeted. 
C)  Enable a bid adjustment to bid more aggressively on mobile devices. 
D)  Enable a bid adjustment to bid less aggressively on mobile devices.

Question 19

An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impression?

Accepted Answer

A)  Evaluate the site design for improvements. 
B)  Add more relevant keywords to the ad group. 
C)  Add negative keywords to the ad group. 
D)  Assign unique URLs keywords to each keyword. 
A)  Evaluate the site design for improvements. 
B)  Add more relevant keywords to the ad group. 
C)  Add negative keywords to the ad group. 
D)  Assign unique URLs keywords to each keyword.

Question 20

Adding placements to an ad group:

Accepted Answer

A)  Improves the Quality Score on Google. 
B)  Improves the Quality Score for search. 
C)  Negatively affects the Quality Score for search. 
D)  Does not affect the Quality Score for search 
A)  Improves the Quality Score on Google. 
B)  Improves the Quality Score for search. 
C)  Negatively affects the Quality Score for search. 
D)  Does not affect the Quality Score for search

One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

If an advertiser improves the Quality Score of a keyword, this keyword may:

If your ad group contained the broad match type keyword "tennis shoes," which of the following keyword searches would your ad be eligible to appear on? (Choose two.)

Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

What happens as a result of a search campaign consistently meeting its daily budget?

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

When sitelinks are set at both the campaign and ad group level, which will be displayed?

The main benefit of location targeting is that advertisers can

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

A benefit of Google AdWords image ads is that they:

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

An advertiser's ad has been disapproved. Which is the most likely cause?

The Site and Category Exclusion Tool is used to exclude sites.

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impression?

Adding placements to an ad group:

Google AdWords: Display Advertising

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Exam 2: Google AdWords Fundamentals

One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

If an advertiser improves the Quality Score of a keyword, this keyword may:

If your ad group contained the broad match type keyword "tennis shoes," which of the following keyword searches would your ad be eligible to appear on? (Choose two.)

Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

What happens as a result of a search campaign consistently meeting its daily budget?

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

When sitelinks are set at both the campaign and ad group level, which will be displayed?

The main benefit of location targeting is that advertisers can

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

A benefit of Google AdWords image ads is that they:

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

An advertiser's ad has been disapproved. Which is the most likely cause?

The Site and Category Exclusion Tool is used to exclude sites.

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impression?

Adding placements to an ad group:

Google AdWords: Display Advertising

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters