Exam 9: Survey Research

Nonresponse bias refers to the systematic distortion of a statistic as a result of unit and item nonresponse.

Charlene is completing a survey related to amount of alcohol consumption and public speaking anxiety. Even though Charlene drank a bit more than usual before giving her latest speech in her public speaking class, she doesn't admit this on the survey to make herself look better on paper. What has Charlene done?

Which of the following is NOT a guideline to follow when piloting a survey?

Match each of the following terms with the correct statement. -Unit Nonresponse

Kim is conducting a research study to investigate the effect of binge drinking on college students' academic success. Kim collects data at Ohio University and hopes to generalize to all college students. The participants in Kim's study (at Ohio University) may be described as which of the following?

A __________ is designed to find out how common a phenomenon is within a given group of people.

Explain the guidelines for pilot testing a survey.

Which key issue of translating surveys is concerned with norms not translating from one culture to another?

Match each of the following terms with the correct statement. -Survey Monkey/Qualtrics

The textbook recommends using 10%-15% of your target sample size when piloting questionnaires or interview schedules.

Explain what generalizability is and why it's important in research.

What questions should a researcher ask before conducting survey research?

Fallon is conducting a survey, but she only collects data from her participants at one point in time. What type of survey design does Fallon utilize?

What type of question is the following: "How would you describe a typical day at work?"

What is a social scientific method for gathering quantifiable information about a specific group of people by asking the group members questions about their individual attitudes, values, beliefs, behaviors, knowledge, and perceptions?

Which type of survey delivery system tends to be the least expensive?

A researcher's ___________ is the percentage of surveys returned compared to the percentage of surveys distributed.

Before conducting survey research, it is important for the researcher to asks whether the participants will be willing to answer questions pertaining to the study.

What is the purpose of open-ended questions in survey research?

"What is your biological sex?" is an example of an ordinal-level question.