Exam 10: Content Analysis

A ____________ is an individual actively involved in the coding process.

If you were conducting a content analysis, which of the following Cohen's Kappa values would demonstrate satisfactory intercoder reliability?

____________ is the process a researcher goes through to group one's variable of interest consistently.

In a content analysis, what is the specific message(s) that an individual is coding?

Explain four problems a researcher may face with his or her coders and what a researcher may do to correct the problems.

Which group has historically been the primary group to utilize content analysis methods?

List and explain Neuendorf's steps for conducting content analysis.

Madalyn is utilizing four coders on her project examining portrayals of African American women on major television networks. In many instances, Madalyn finds her coders have perceived the data in different ways. With what problem is Madalyn faced?

Coder internal reliability should be calculated only after all of the artifacts have been coded.

Karen has just completed calculating Cohen's Kappa and received a .75. Which of the following statements is TRUE about Karen's study?

Cynthia is conducting a study where she quantitatively examines the types of images utilized in magazine advertisements of food. What type of research is Cynthia conducting?

A researcher's coding scheme should stem directly from his or her operationalization.

Steve is working on a content analysis in which he looks at the number of curse words used during marital conflict. The curse words (messages) coded in the study may be referred to as which of the following?

Kadeem has been hired as a research assistant to watch various videotapes of people giving public speeches. He has been asked to analyze specific types of gestures made that indicate speaker anxiety. Every time he sees a specific behavior, he indicates the behavior in a systematic way. What is Kadeem?

Neuendorf provides an eight-step process for conducting content analysis correctly.

Explain the relationship between conceptualization, operationalization, and unit of analysis.

At what stage of a content analysis does a researcher run statistical analyses on the coded data?

Joffrey is in the process of examining sexual bias in the television series Game of Thrones. Instead of coding every episode, Joffrey decides to randomly select three episodes to code from every season of the television series. At which stage of the content analysis process is Joffrey?

If Cohen's kappa ( $\Kappa$ ) is less than .70, the intercoder reliability is considered satisfactory.

When conducting a content analysis, a theoretical framework is not needed.