Question 1

Which early scientist's theories ultimately led to the division between physical and social sciences?

Accepted Answer

A) Charles Darwin 
B) I.A.Richards 
C) St.Augustine 
D) Sir Isaac Newton 
A) Charles Darwin 
B) I.A.Richards 
C) St.Augustine 
D) Sir Isaac Newton D

Question 2

Which prominent research university's method for teaching quantitative research methods is this textbook based on?

Accepted Answer

A) Texas Tech University 
B) Ohio University 
C) Kent State University 
D) West Virginia University 
A) Texas Tech University 
B) Ohio University 
C) Kent State University 
D) West Virginia University D

Question 3

What is a mediated channel? Explain mediated channel in relation to the communication model discussed in this chapter.

Accepted Answer

A mediated channel refers to a form of communication where a medium or technology is used to transmit a message between a sender and a receiver. This can include various forms of technology such as phones, emails, social media, or even traditional mail.

In relation to the communication model discussed in this chapter, a mediated channel plays a crucial role in the transmission of the message. In the communication model, the sender encodes a message and transmits it through a mediated channel, which then delivers the message to the receiver. The receiver then decodes the message to understand its meaning.

The mediated channel serves as the means through which the message is transmitted, and it can have a significant impact on the effectiveness of communication. Different mediated channels have different characteristics and can affect the message in various ways. For example, a face-to-face conversation may allow for more immediate feedback and nonverbal cues, while an email may lack these elements.

Understanding the role of mediated channels in the communication model is important for effectively choosing the right channel for a given message and for understanding how the channel may impact the communication process.

Question 4

Which Greek philosopher is recorded as the first researcher in history to start classifying patients by various temperaments?

Accepted Answer

A) Hippocrates 
B) Plato 
C) Aristotle 
D) Socrates 
A) Hippocrates 
B) Plato 
C) Aristotle 
D) Socrates

Question 5

Who led a group of researchers at Yale University in research on how attitude change occurs?

Accepted Answer

A) Carl Hovland 
B) Hippocrates 
C) James C.McCroskey 
D) William Isaac Thomas 
A) Carl Hovland 
B) Hippocrates 
C) James C.McCroskey 
D) William Isaac Thomas

Question 6

Claude Shannon and Warren Weaver (1949) are best known for which model of communication?

Accepted Answer

A) sender-receiver characteristics-receiver model 
B) situational memory communication repository model 
C) sender-message characteristics-receiver model 
D) source-message-channel-receiver model 
A) sender-receiver characteristics-receiver model 
B) situational memory communication repository model 
C) sender-message characteristics-receiver model 
D) source-message-channel-receiver model

Question 7

Janice is texting her friend Paul about seeing a movie later that evening. What form of communication is a text message?

Accepted Answer

A) mediated 
B) verbal 
C) nonverbal 
D) text-based 
A) mediated 
B) verbal 
C) nonverbal 
D) text-based

Question 8

Language is a system of symbols or codes that represent certain ideas of meanings.

Accepted Answer

A) True 
 B)False

Question 9

Define and provide an example of each part of the SMCR model of communication.

Accepted Answer

The SMCR model of communication stands f

Question 10

Which of the following is NOT a form of research conducted outside of academia?

Accepted Answer

A) student perceptions of instructor explanations 
B) political polling 
C) Amazon.com's recommendation function 
D) determining where items should be placed in a department store 
A) student perceptions of instructor explanations 
B) political polling 
C) Amazon.com's recommendation function 
D) determining where items should be placed in a department store

Question 11

Match each of the following terms with the correct statement.
-Social Sciences

Accepted Answer

A) Study of how humans live and interact. 
B) Creating messages to stimulate meaning. 
C) Any message other than verbal. 
D) Study of the objective aspects of nature. 
E) Physicians should first do no harm. 
A) Study of how humans live and interact. 
B) Creating messages to stimulate meaning. 
C) Any message other than verbal. 
D) Study of the objective aspects of nature. 
E) Physicians should first do no harm.

Question 12

Lazarsfeld published the first review of the field of communication. He ultimately broke down communication into four categories. Which of the following correctly presents the four categories?

Accepted Answer

A) who, said what, to what receiver, and was it persuasive 
B) a sender, sent a message, to which receiver, and was it persuasive 
C) a sender, said what, to whom, and with what effect 
D) who, said what, to whom, and with what effect 
A) who, said what, to what receiver, and was it persuasive 
B) a sender, sent a message, to which receiver, and was it persuasive 
C) a sender, said what, to whom, and with what effect 
D) who, said what, to whom, and with what effect

Question 13

Communication is primarily a verbal process.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following occurred BEFORE World War I within the communication discipline?

Accepted Answer

A) William Isaac Thomas and Florian Znaniecki defined social psychology 
B) Charles Darwin published the theory of natural selection 
C) the rate of research in the social sciences increased 
D) a group of researchers at Yale University began to analyze how attitude change occurs 
A) William Isaac Thomas and Florian Znaniecki defined social psychology 
B) Charles Darwin published the theory of natural selection 
C) the rate of research in the social sciences increased 
D) a group of researchers at Yale University began to analyze how attitude change occurs

Question 15

Which of the following statements was not written by James A. Winans?

Accepted Answer

A) There are few occasions where a public speaker dares adopt a scholarly, impartial speaking style. 
B) Public speaking should be ruthless pulled to pieces and tested. 
C) Only scholarly research will improve the field's standing in the academic world. 
D) It is the business of any teacher to know that what he [or she] teaches is true. 
A) There are few occasions where a public speaker dares adopt a scholarly, impartial speaking style. 
B) Public speaking should be ruthless pulled to pieces and tested. 
C) Only scholarly research will improve the field's standing in the academic world. 
D) It is the business of any teacher to know that what he [or she] teaches is true.

Question 16

Match each of the following terms with the correct statement.
-Hippocrates

Accepted Answer

A) Study of how humans live and interact. 
B) Creating messages to stimulate meaning. 
C) Any message other than verbal. 
D) Study of the objective aspects of nature. 
E) Physicians should first do no harm. 
A) Study of how humans live and interact. 
B) Creating messages to stimulate meaning. 
C) Any message other than verbal. 
D) Study of the objective aspects of nature. 
E) Physicians should first do no harm.

Question 17

Darla works for an advertising agency and is preparing a video to help explain a client's new software package. In this context, what part of Shannon and Weaver's model of communication does Darla embody?

Accepted Answer

A) source 
B) message creator 
C) channel decider 
D) message mediator 
A) source 
B) message creator 
C) channel decider 
D) message mediator

Question 18

Explain the theoretical debate that existed between James
A.Winans and Everett Lee Hunt during the early 1900s.

Accepted Answer

The theoretical debate between James A.

Question 19

The symbols or codes we use to represent certain ideas or meanings are called:

Accepted Answer

A) nonverbal messages 
B) channels 
C) communication 
D) language 
A) nonverbal messages 
B) channels 
C) communication 
D) language

Question 20

When the letter s is added to the end of the word communication, what does it signify?

Accepted Answer

A) more than one person interacting 
B) the use of mediated technologies 
C) interpersonal interactions 
D) group interactions 
A) more than one person interacting 
B) the use of mediated technologies 
C) interpersonal interactions 
D) group interactions

Exam 1: An Introduction to Communication Research

Which early scientist's theories ultimately led to the division between physical and social sciences?

Which prominent research university's method for teaching quantitative research methods is this textbook based on?

What is a mediated channel? Explain mediated channel in relation to the communication model discussed in this chapter.

Which Greek philosopher is recorded as the first researcher in history to start classifying patients by various temperaments?

Who led a group of researchers at Yale University in research on how attitude change occurs?

Claude Shannon and Warren Weaver (1949) are best known for which model of communication?

Janice is texting her friend Paul about seeing a movie later that evening. What form of communication is a text message?

Language is a system of symbols or codes that represent certain ideas of meanings.

Define and provide an example of each part of the SMCR model of communication.

Which of the following is NOT a form of research conducted outside of academia?

Match each of the following terms with the correct statement. -Social Sciences

Lazarsfeld published the first review of the field of communication. He ultimately broke down communication into four categories. Which of the following correctly presents the four categories?

Communication is primarily a verbal process.

Which of the following occurred BEFORE World War I within the communication discipline?

Which of the following statements was not written by James A. Winans?

Match each of the following terms with the correct statement. -Hippocrates

Darla works for an advertising agency and is preparing a video to help explain a client's new software package. In this context, what part of Shannon and Weaver's model of communication does Darla embody?

Explain the theoretical debate that existed between James A.Winans and Everett Lee Hunt during the early 1900s.

The symbols or codes we use to represent certain ideas or meanings are called:

When the letter s is added to the end of the word communication, what does it signify?

Empirical Research

Research Ethics

Searching for Previous Research and American Psychological Association Style

Research Structure and Literature Reviews

Variables

Measurement

Reliability and Validity

Survey Research

Content Analysis

Experimental Design

Sampling Methods

Hypothesis Testing

Descriptive Statistics

Chi-Square 2 Test of Independence

Independent Samples T Tests

One-Way Analysis of Variance

Correlation

Regression

Presenting Research

Statistical Tests and Concepts in Research Analysis

Filters