Question 1

Isomorphism means identity or similarity of form.

Accepted Answer

A) True 
 B)False  True

Question 2

Match each of the following terms with the correct statement.
-Latent Variable

Accepted Answer

A) The spark that causes an individual to realize that something new can be measured. 
B) A variable that cannot be directly observed. 
C) Perception of reality about whether something is true or false. 
D) Behavior that is assumed to be consistent across contexts and specific situations. 
E) Rank order measurement 
A) The spark that causes an individual to realize that something new can be measured. 
B) A variable that cannot be directly observed. 
C) Perception of reality about whether something is true or false. 
D) Behavior that is assumed to be consistent across contexts and specific situations. 
E) Rank order measurement B

Question 3

Belief is a predisposition to respond to people, ideas, and objects in an evaluative way.

Accepted Answer

A) True 
 B)False  False

Question 4

During her communication seminar, Polly wonders if anyone has ever examined people's fear of interacting with police officers. This initial spark that caused Polly to create a new measure of fear of interacting with police officers is called what?

Accepted Answer

A) conceptualization 
B) germinal idea 
C) hypothetical design 
D) operationalization 
A) conceptualization 
B) germinal idea 
C) hypothetical design 
D) operationalization

Question 5

The answer on a single Likert Item is considered ordinal, but when multiple items are summed the total may be treated as interval.

Accepted Answer

A) True 
 B)False

Question 6

Gordon recently had a germinal idea about a new scale to measure aggressiveness in family contexts. Prior to scale creation, Gordon must develop and clarify the concept "aggression". In other words, Gordon must engage in which of the following?

Accepted Answer

A) conceptualization 
B) definition 
C) operationalization 
D) scale construction 
A) conceptualization 
B) definition 
C) operationalization 
D) scale construction

Question 7

Nominal measurement assigns numbers to things in such a way as to reflect relationships among the things.

Accepted Answer

A) True 
 B)False

Question 8

Virginia is attempting to measure whether participants believe a new ballot measure is good or bad. What category of measurement is Virginia attempting to measure?

Accepted Answer

A) attitude 
B) belief 
C) personality trait 
D) perceived knowledge 
A) attitude 
B) belief 
C) personality trait 
D) perceived knowledge

Question 9

Bill is creating a survey and wants to know how long individuals have been working at their current job. Here's how it looks on his survey:
How long have you been in your current position at work?
Less than 1 Month
1-2 Months
3-6 Months
7-12 Months
1-2 Years
2-6 Years
6-10 Years
10+ Years
What level variable is this survey question?

Accepted Answer

A) ordinal 
B) interval 
C) ratio 
D) nominal 
A) ordinal 
B) interval 
C) ratio 
D) nominal

Question 10

Explain the difference between state behavior and trait behavior.

Accepted Answer

State behavior and trait behavior are tw

Question 11

Match each of the following terms with the correct statement.
-Ordinal-Level Variable

Accepted Answer

A) The spark that causes an individual to realize that something new can be measured. 
B) A variable that cannot be directly observed. 
C) Perception of reality about whether something is true or false. 
D) Behavior that is assumed to be consistent across contexts and specific situations. 
E) Rank order measurement 
A) The spark that causes an individual to realize that something new can be measured. 
B) A variable that cannot be directly observed. 
C) Perception of reality about whether something is true or false. 
D) Behavior that is assumed to be consistent across contexts and specific situations. 
E) Rank order measurement

Question 12

Match each of the following terms with the correct statement.
-Germinal Idea

Accepted Answer

A) The spark that causes an individual to realize that something new can be measured. 
B) A variable that cannot be directly observed. 
C) Perception of reality about whether something is true or false. 
D) Behavior that is assumed to be consistent across contexts and specific situations. 
E) Rank order measurement 
A) The spark that causes an individual to realize that something new can be measured. 
B) A variable that cannot be directly observed. 
C) Perception of reality about whether something is true or false. 
D) Behavior that is assumed to be consistent across contexts and specific situations. 
E) Rank order measurement

Question 13

Match each of the following terms with the correct statement.
-Belief

Accepted Answer

A) The spark that causes an individual to realize that something new can be measured. 
B) A variable that cannot be directly observed. 
C) Perception of reality about whether something is true or false. 
D) Behavior that is assumed to be consistent across contexts and specific situations. 
E) Rank order measurement 
A) The spark that causes an individual to realize that something new can be measured. 
B) A variable that cannot be directly observed. 
C) Perception of reality about whether something is true or false. 
D) Behavior that is assumed to be consistent across contexts and specific situations. 
E) Rank order measurement

Question 14

What is the process of systematic observation and assignment of numbers to phenomena according to rules?

Accepted Answer

A) measurement 
B) ordinal variables 
C) ordering attributes 
D) mental measures 
A) measurement 
B) ordinal variables 
C) ordering attributes 
D) mental measures

Question 15

Jim is attempting to develop a measure that examines one's prejudice against people from eastern Europe. Unfortunately, Jim cannot directly measure people's prejudice, so he is inferring people's level of prejudice using a semantic differential scale he's created. What type of variable is Jim measuring?

Accepted Answer

A) hypothetical variable 
B) intervening variable 
C) operationalized variable 
D) mental measure 
A) hypothetical variable 
B) intervening variable 
C) operationalized variable 
D) mental measure

Question 16

Which of the following is NOT a way to ensure constructive question development?

Accepted Answer

A) longer items (more than 20 words) are appropriate when necessary 
B) use concise, clearly worded, unambiguous items 
C) consider recall issues for certain types of items 
D) avoid ambiguous pronoun references 
A) longer items (more than 20 words) are appropriate when necessary 
B) use concise, clearly worded, unambiguous items 
C) consider recall issues for certain types of items 
D) avoid ambiguous pronoun references

Question 17

An attitude is a perception of reality about whether something is true or false.

Accepted Answer

A) True 
 B)False

Question 18

Tika is creating a scale to measure student levels of trust in an instructor. On her scale she asks respondents to rate their level of trust on a linear scale between two endpoints that have opposite meanings (e.g., I do not trust my instructor at all/I trust my instructor completely). What type of scale is Tika creating?

Accepted Answer

A) a semantic differential 
B) a Likert scale 
C) a Likert-type scale 
D) a parametric scale 
A) a semantic differential 
B) a Likert scale 
C) a Likert-type scale 
D) a parametric scale

Question 19

How many subscales are included in the Source Credibility Measure?

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 4 
A) 1 
B) 2 
C) 3 
D) 4

Question 20

Which of the following is NOT a tip for constructing questions on a research measure?

Accepted Answer

A) Start with the minimum number of items needed. 
B) Make sure each item reflects the construct. 
C) Use concise, clearly worded, unambiguous items. 
D) Construct relatively short items. 
A) Start with the minimum number of items needed. 
B) Make sure each item reflects the construct. 
C) Use concise, clearly worded, unambiguous items. 
D) Construct relatively short items.

Isomorphism means identity or similarity of form.

Match each of the following terms with the correct statement. -Latent Variable

Belief is a predisposition to respond to people, ideas, and objects in an evaluative way.

During her communication seminar, Polly wonders if anyone has ever examined people's fear of interacting with police officers. This initial spark that caused Polly to create a new measure of fear of interacting with police officers is called what?

The answer on a single Likert Item is considered ordinal, but when multiple items are summed the total may be treated as interval.

Gordon recently had a germinal idea about a new scale to measure aggressiveness in family contexts. Prior to scale creation, Gordon must develop and clarify the concept "aggression". In other words, Gordon must engage in which of the following?

Nominal measurement assigns numbers to things in such a way as to reflect relationships among the things.

Virginia is attempting to measure whether participants believe a new ballot measure is good or bad. What category of measurement is Virginia attempting to measure?

Explain the difference between state behavior and trait behavior.

Match each of the following terms with the correct statement. -Ordinal-Level Variable

Match each of the following terms with the correct statement. -Germinal Idea

Match each of the following terms with the correct statement. -Belief

What is the process of systematic observation and assignment of numbers to phenomena according to rules?

Which of the following is NOT a way to ensure constructive question development?

An attitude is a perception of reality about whether something is true or false.

How many subscales are included in the Source Credibility Measure?

Which of the following is NOT a tip for constructing questions on a research measure?

An Introduction to Communication Research

Empirical Research

Research Ethics

Searching for Previous Research and American Psychological Association Style

Research Structure and Literature Reviews

Variables

Reliability and Validity

Survey Research

Content Analysis

Experimental Design

Sampling Methods

Hypothesis Testing

Descriptive Statistics

Chi-Square 2 Test of Independence

Independent Samples T Tests

One-Way Analysis of Variance

Correlation

Regression

Presenting Research

Statistical Tests and Concepts in Research Analysis

Filters

Exam 7: Measurement

Isomorphism means identity or similarity of form.

Match each of the following terms with the correct statement. -Latent Variable

Belief is a predisposition to respond to people, ideas, and objects in an evaluative way.

During her communication seminar, Polly wonders if anyone has ever examined people's fear of interacting with police officers. This initial spark that caused Polly to create a new measure of fear of interacting with police officers is called what?

The answer on a single Likert Item is considered ordinal, but when multiple items are summed the total may be treated as interval.

Gordon recently had a germinal idea about a new scale to measure aggressiveness in family contexts. Prior to scale creation, Gordon must develop and clarify the concept "aggression". In other words, Gordon must engage in which of the following?

Nominal measurement assigns numbers to things in such a way as to reflect relationships among the things.

Virginia is attempting to measure whether participants believe a new ballot measure is good or bad. What category of measurement is Virginia attempting to measure?

Explain the difference between state behavior and trait behavior.

Match each of the following terms with the correct statement. -Ordinal-Level Variable

Match each of the following terms with the correct statement. -Germinal Idea

Match each of the following terms with the correct statement. -Belief

What is the process of systematic observation and assignment of numbers to phenomena according to rules?

Which of the following is NOT a way to ensure constructive question development?

An attitude is a perception of reality about whether something is true or false.

How many subscales are included in the Source Credibility Measure?

Which of the following is NOT a tip for constructing questions on a research measure?

An Introduction to Communication Research

Empirical Research

Research Ethics

Searching for Previous Research and American Psychological Association Style

Research Structure and Literature Reviews

Variables

Reliability and Validity

Survey Research

Content Analysis

Experimental Design

Sampling Methods

Hypothesis Testing

Descriptive Statistics

Chi-Square 2 Test of Independence

Independent Samples T Tests

One-Way Analysis of Variance

Correlation

Regression

Presenting Research

Statistical Tests and Concepts in Research Analysis

Filters