Exam 4: Making Arguments for Association and Causality
Exam 1: Introduction to Communication Research24 Questions
Exam 2: Three Paradigms of Knowing24 Questions
Exam 3: Ethics and Research23 Questions
Exam 4: Making Arguments for Association and Causality24 Questions
Exam 5: Measuring and Designing Quantitative Social Science Research24 Questions
Exam 6: Experimental Research: Predicting Causes and Effects20 Questions
Exam 7: Survey Research: Explaining and Predicting Attitudes and Behaviors24 Questions
Exam 8: Content Analysis: Explaining and Interpreting Message Categories23 Questions
Exam 9: Analyzing and Interpreting Quantitative Data21 Questions
Exam 10: Conversation Analysis: Explaining Talks Structure and Function22 Questions
Exam 11: Making Arguments for Multiple Plausible Realities22 Questions
Exam 12: Interview and Focus Groups: Interpreting Guided Responses23 Questions
Exam 13: Ethnography: Interpreting and Evaluating Cultural Communication23 Questions
Exam 14: Discourse Analysis: Interpreting Evaluating Language-In-Use23 Questions
Exam 15: Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts24 Questions
Exam 16: Critical Studies: Evaluating and Reforming Ideologies24 Questions
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Explain the three sources of random error and suggest how you might respond to each source of error to try to control for it.
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Correct Answer:
Sources of random error are discussed in the section Noise: A Threat to Consistent Measurement of this chapter.
Contrast the simple random sampling method with non-random sampling method. Give a reason that a researcher might prefer random sampling and a reason that a researcher might choose nonrandom sampling.
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Correct Answer:
Sampling methods are discussed in the section Selecting Data Sample: Preference for Random Sampling of this chapter.
Which of the following can be said about the hypothesis "biological sex will yield significant differences in the frequency of talk over a 30-minute conversation"?
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Correct Answer:
A
Research suggests that the use of this non-random sampling method improved both the accuracy and representation in the samples
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Which sources of error contribute to inconsistent measurement?
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What is the most effective procedure for measuring respondents' own beliefs, attitudes, and values?
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When researchers start with observations and then derive their claims about the communication being observed, they are using which type of reasoning?
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To determine a causal relationship, which condition(s) is necessary?
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To find participants for your study, you stop students in the cafeteria and ask them to complete your survey. You are using this approach to sampling:
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Discuss two ways that researchers try to ensure internal/external validity and two ways they try to ensure measurement reliability.
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In my study of leadership, I want to assure consistency in my leadership group so I assess them by having them complete a leadership instrument several different times throughout the semester. I am assessing reliability with:
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A researcher uses videotaped conversations between married couples to investigate self-disclosure in intimate relationships. What is the data source?
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Quantitative social science research's focus on prediction and control arises from its central core value of:
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A researcher who attempts to validate a set of results by repeating the same study in a different setting is concerned with
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A researcher predicts that the variable biological sex will yield significant differences in the frequency of talk over a 30-minute conversation. Frequency of talk is called the:
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A researcher creates a categorizing scheme for all of the competitive strategies people use in their interaction with each other. This scheme is called a:
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Identify and give examples of each of the four types of data sources.
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You and another student in your class have agreed to work together to identify every threat and promise made by your instructor during class sessions over a two-week period. When you assess the degree to which you both identified the same threats and promises, you will be concerned about:
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