Question 1

A planned focus group study likely will need IRB review because:

Accepted Answer

A)  People participate in focus groups 
B)  The topics may be of a sensitive nature 
C)  The manipulation of variables may harm the participants 
D)  Both a and b 
A)  People participate in focus groups 
B)  The topics may be of a sensitive nature 
C)  The manipulation of variables may harm the participants 
D)  Both a and b D

Question 2

A researcher decides to do individual interviews with students and faculty to get their perceptions of grading practices at the university. A disadvantage to this approach might be:

Accepted Answer

A)  The lack of synergy in an individual interview 
B)  The lack of status difference in an individual interview 
C)  The lack of adaptable scheduling time 
D)  All of the above 
A)  The lack of synergy in an individual interview 
B)  The lack of status difference in an individual interview 
C)  The lack of adaptable scheduling time 
D)  All of the above A

Question 3

An interview protocol consists of:

Accepted Answer

A)  The names of the selected focus group participants 
B)  The topics or questions and probes for the focus group 
C)  The coding directions for focus group interview responses 
D)  All of the above 
A)  The names of the selected focus group participants 
B)  The topics or questions and probes for the focus group 
C)  The coding directions for focus group interview responses 
D)  All of the above B

Question 4

A focus group moderator should never:

Accepted Answer

A)  Take notes during the interview 
B)  Interrupt participants during their responses 
C)  Encourage reluctant participants to speak 
D)  Summarize orally at the end of each interview 
A)  Take notes during the interview 
B)  Interrupt participants during their responses 
C)  Encourage reluctant participants to speak 
D)  Summarize orally at the end of each interview

Question 5

A reason researchers use focus groups is because:

Accepted Answer

A)  They are a convenient way to test hypotheses 
B)  They can identify adjacency pairs in conversations efficiently 
C)  They provide different views about behaviors, issues, and concerns 
D)  All of the above 
A)  They are a convenient way to test hypotheses 
B)  They can identify adjacency pairs in conversations efficiently 
C)  They provide different views about behaviors, issues, and concerns 
D)  All of the above

Question 6

Before starting a focus group interview, make sure that:

Accepted Answer

A)  The participants have signed an informed consent document if required 
B)  A clock is available and clearly visible so participants can track time 
C)  The participants know the rules for interacting with each other 
D)  All of the above 
A)  The participants have signed an informed consent document if required 
B)  A clock is available and clearly visible so participants can track time 
C)  The participants know the rules for interacting with each other 
D)  All of the above

Question 7

Which of the following would be considered stimulus material for a focus group on HIV/AIDS?

Accepted Answer

A)  A researcher asks participants a very controversial question related to the topic 
B)  A researcher asks participants to drink caffeinated coffee and sodas while at the focus group 
C)  A researcher asks a participant to add to what another participant said about HIV/AIDS 
D)  A researcher asks participants to interact with several web sites that provide HIV/AIDS information 
A)  A researcher asks participants a very controversial question related to the topic 
B)  A researcher asks participants to drink caffeinated coffee and sodas while at the focus group 
C)  A researcher asks a participant to add to what another participant said about HIV/AIDS 
D)  A researcher asks participants to interact with several web sites that provide HIV/AIDS information

Question 8

Categorizing of interview and focus group data involves:

Accepted Answer

A)  Making notes that describe individual units of evidence 
B)  Coding data initially in an unrestricted way 
C)  Grouping coded data based on common features or properties 
D)  None of the above 
A)  Making notes that describe individual units of evidence 
B)  Coding data initially in an unrestricted way 
C)  Grouping coded data based on common features or properties 
D)  None of the above

Question 9

You have completed conducting a focus group in which participants discussed their responses to new logos that have been submitted to replace the university's current logo. You have notes that you took during the interview and a videotape of the 30-minute focus group. Discuss the steps you will take to analyze the focus group data. Describe what you will pay attention to in order to find patterns in your notes and the video.

Accepted Answer

The steps for analyzing and in

Question 10

What people say and do in response to prompt questions or situations is called:

Accepted Answer

A)  Guided responses 
B)  Focus group 
C)  Individual interview 
D)  None of the above 
A)  Guided responses 
B)  Focus group 
C)  Individual interview 
D)  None of the above

Question 11

Focus group and interview studies differ from conversation analysis studies in that most focus group and interview studies:

Accepted Answer

A)  Do not need to get informed consent 
B)  Do not require a detailed or rigorous transcription of the audio/video tapes 
C)  Require a more detailed coding of para-verbal cues 
D)  Require a less detailed audit trail to be recorded 
A)  Do not need to get informed consent 
B)  Do not require a detailed or rigorous transcription of the audio/video tapes 
C)  Require a more detailed coding of para-verbal cues 
D)  Require a less detailed audit trail to be recorded

Question 12

In selecting and recruiting participants for a focus group on a city's effort to build bike paths, a researcher decides that the participants must be over the age of 18 and bike to work. The researcher has stated:

Accepted Answer

A)  Inclusion criteria 
B)  Exclusion criteria 
C)  Sampling criteria 
D)  Interview criteria 
A)  Inclusion criteria 
B)  Exclusion criteria 
C)  Sampling criteria 
D)  Interview criteria

Question 13

The head of the communication department at your institution has asked you to get information on students' and faculty's perceptions regarding the kinds of communication courses that should be offered. The information is needed as part of a project to update the department's course offerings. Discuss whether you would conduct individual interviews or focus group interviews and the factors that influenced your decision to conduct that type of interview.

Accepted Answer

Factors that influence decisio

Question 14

A researcher plans to interview students and faculty on grading practices at your university. A key limitation to doing a focus group interview with these participants might be

Accepted Answer

A)  The lack of synergy in focus groups 
B)  The status difference of the participants 
C)  The location of the focus group 
D)  None of the above 
A)  The lack of synergy in focus groups 
B)  The status difference of the participants 
C)  The location of the focus group 
D)  None of the above

Question 15

A researcher has been putting up posters to recruit participants for a study on auto racing (e.g., NASCAR), but only two or three people have responded. What might the researcher do to find participants?

Accepted Answer

A)  Change the study's inclusion/exclusion criteria to increase potential participants 
B)  Change the study's topic to be more attractive to potential participants 
C)  Change the recruiting method to snowball sampling with those who have responded 
D)  Change all of the above aspects of the study's design 
A)  Change the study's inclusion/exclusion criteria to increase potential participants 
B)  Change the study's topic to be more attractive to potential participants 
C)  Change the recruiting method to snowball sampling with those who have responded 
D)  Change all of the above aspects of the study's design

Question 16

Health practitioners use focus groups to:

Accepted Answer

A)  Understand how cultural meanings affect daily health practices 
B)  Examine how patients understand interactions with health providers 
C)  Learn how the public perceives a new health campaign 
D)  All of the above 
A)  Understand how cultural meanings affect daily health practices 
B)  Examine how patients understand interactions with health providers 
C)  Learn how the public perceives a new health campaign 
D)  All of the above

Question 17

A focus group researcher's audit trail consists of:

Accepted Answer

A)  The moderator's notes during and after the interview 
B)  Information about the date, time, and place of the interview 
C)  The names of the participants and the moderator 
D)  All of the above 
A)  The moderator's notes during and after the interview 
B)  Information about the date, time, and place of the interview 
C)  The names of the participants and the moderator 
D)  All of the above

Question 18

A focus group moderator should have these qualities:

Accepted Answer

A)  Extraversion and communication aptitude 
B)  Empathy and communication competence 
C)  Directness and to-the-point communication skills 
D)  Extraversion and directness 
A)  Extraversion and communication aptitude 
B)  Empathy and communication competence 
C)  Directness and to-the-point communication skills 
D)  Extraversion and directness

Question 19

A way to estimate how long your interview questions will take to answer is to:

Accepted Answer

A)  Ask an experienced researcher how long their questions took 
B)  Look at time estimates mentioned in survey studies 
C)  Pilot test the questions with someone not participating in the study 
D)  Time how long it takes you to answer the questions 
A)  Ask an experienced researcher how long their questions took 
B)  Look at time estimates mentioned in survey studies 
C)  Pilot test the questions with someone not participating in the study 
D)  Time how long it takes you to answer the questions

Question 20

Interpretive analysis of focus group or interview data begins:

Accepted Answer

A)  With the hermeneutic circle 
B)  As the researcher moderates the interviews 
C)  With taking notes about what is noticed during the first interview 
D)  All of the above are beginning points 
A)  With the hermeneutic circle 
B)  As the researcher moderates the interviews 
C)  With taking notes about what is noticed during the first interview 
D)  All of the above are beginning points

A planned focus group study likely will need IRB review because:

A researcher decides to do individual interviews with students and faculty to get their perceptions of grading practices at the university. A disadvantage to this approach might be:

An interview protocol consists of:

A focus group moderator should never:

A reason researchers use focus groups is because:

Before starting a focus group interview, make sure that:

Which of the following would be considered stimulus material for a focus group on HIV/AIDS?

Categorizing of interview and focus group data involves:

What people say and do in response to prompt questions or situations is called:

Focus group and interview studies differ from conversation analysis studies in that most focus group and interview studies:

In selecting and recruiting participants for a focus group on a city's effort to build bike paths, a researcher decides that the participants must be over the age of 18 and bike to work. The researcher has stated:

A researcher plans to interview students and faculty on grading practices at your university. A key limitation to doing a focus group interview with these participants might be

A researcher has been putting up posters to recruit participants for a study on auto racing (e.g., NASCAR), but only two or three people have responded. What might the researcher do to find participants?

Health practitioners use focus groups to:

A focus group researcher's audit trail consists of:

A focus group moderator should have these qualities:

A way to estimate how long your interview questions will take to answer is to:

Interpretive analysis of focus group or interview data begins:

Introduction to Communication Research

Three Paradigms of Knowing

Ethics and Research

Making Arguments for Association and Causality

Measuring and Designing Quantitative Social Science Research

Experimental Research: Predicting Causes and Effects

Survey Research: Explaining and Predicting Attitudes and Behaviors

Content Analysis: Explaining and Interpreting Message Categories

Analyzing and Interpreting Quantitative Data

Conversation Analysis: Explaining Talks Structure and Function

Making Arguments for Multiple Plausible Realities

Ethnography: Interpreting and Evaluating Cultural Communication

Discourse Analysis: Interpreting Evaluating Language-In-Use

Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts

Critical Studies: Evaluating and Reforming Ideologies

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Exam 12: Interview and Focus Groups: Interpreting Guided Responses

A planned focus group study likely will need IRB review because:

A researcher decides to do individual interviews with students and faculty to get their perceptions of grading practices at the university. A disadvantage to this approach might be:

An interview protocol consists of:

A focus group moderator should never:

A reason researchers use focus groups is because:

Before starting a focus group interview, make sure that:

Which of the following would be considered stimulus material for a focus group on HIV/AIDS?

Categorizing of interview and focus group data involves:

What people say and do in response to prompt questions or situations is called:

Focus group and interview studies differ from conversation analysis studies in that most focus group and interview studies:

In selecting and recruiting participants for a focus group on a city's effort to build bike paths, a researcher decides that the participants must be over the age of 18 and bike to work. The researcher has stated:

A researcher plans to interview students and faculty on grading practices at your university. A key limitation to doing a focus group interview with these participants might be

A researcher has been putting up posters to recruit participants for a study on auto racing (e.g., NASCAR), but only two or three people have responded. What might the researcher do to find participants?

Health practitioners use focus groups to:

A focus group researcher's audit trail consists of:

A focus group moderator should have these qualities:

A way to estimate how long your interview questions will take to answer is to:

Interpretive analysis of focus group or interview data begins:

Introduction to Communication Research

Three Paradigms of Knowing

Ethics and Research

Making Arguments for Association and Causality

Measuring and Designing Quantitative Social Science Research

Experimental Research: Predicting Causes and Effects

Survey Research: Explaining and Predicting Attitudes and Behaviors

Content Analysis: Explaining and Interpreting Message Categories

Analyzing and Interpreting Quantitative Data

Conversation Analysis: Explaining Talks Structure and Function

Making Arguments for Multiple Plausible Realities

Ethnography: Interpreting and Evaluating Cultural Communication

Discourse Analysis: Interpreting Evaluating Language-In-Use

Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts

Critical Studies: Evaluating and Reforming Ideologies

Filters