Question 1

In content analysis, the researcher's concern for coding message content includes:

Accepted Answer

A)  Developing overlapping categories. 
B)  Training coders to report results that are consistent with the hypothesis. 
C)  Finding convenient samples. 
D)  None of the above. 
A)  Developing overlapping categories. 
B)  Training coders to report results that are consistent with the hypothesis. 
C)  Finding convenient samples. 
D)  None of the above. D

Question 2

The first step in conducting a content analysis is to:

Accepted Answer

A)  Identify the unit of analysis to be used 
B)  Define the message population to be studied 
C)  State a research question or hypothesis 
D)  Decide on the method of selecting data 
A)  Identify the unit of analysis to be used 
B)  Define the message population to be studied 
C)  State a research question or hypothesis 
D)  Decide on the method of selecting data C

Question 3

The definition of a message population will depend upon:

Accepted Answer

A)  The elements and items most pertinent to a research question or hypothesis 
B)  The timeframe of the planned study 
C)  The medium in which the messages appear 
D)  All of the above 
A)  The elements and items most pertinent to a research question or hypothesis 
B)  The timeframe of the planned study 
C)  The medium in which the messages appear 
D)  All of the above D

Question 4

If researchers were to analyze the latent content of television beer commercials, they would pay attention to:

Accepted Answer

A)  The commercials' hidden messages 
B)  The pictures and messages of the commercials evident to the viewers 
C)  The symbols and languages used to create the commercials' messages 
D)  Both a and c 
A)  The commercials' hidden messages 
B)  The pictures and messages of the commercials evident to the viewers 
C)  The symbols and languages used to create the commercials' messages 
D)  Both a and c

Question 5

Which of the message populations below would be best suited to doing content analytic research?

Accepted Answer

A)  Letters to the editor of a newspaper 
B)  Social media posts 
C)  Telephone conversations 
D)  Both a and b would provide good data for content analysis 
A)  Letters to the editor of a newspaper 
B)  Social media posts 
C)  Telephone conversations 
D)  Both a and b would provide good data for content analysis

Question 6

Describe two ways that you could work to protect participants' rights to freely choose research participation, maintain privacy, and be treated honestly, when doing content analysis of Internet chat room data, instant message exchanges (IM), or web logs (blogs).

Accepted Answer

Some potential ways to protect participa

Question 7

Historically, content analysis was first used to analyze

Accepted Answer

A)  the discourse of Roman emperors 
B)  European folk music 
C)  Swedish hymns 
D)  Early English newspapers 
A)  the discourse of Roman emperors 
B)  European folk music 
C)  Swedish hymns 
D)  Early English newspapers

Question 8

Which claim could be investigated with content analysis?

Accepted Answer

A)  Explaining and predicting the frequency with which particular messages will occur in a given context. 
B)  Evaluating and reforming political talk about gay marriage. 
C)  Interpreting the communication code used on the t.v. show American Idol. 
D)  All of the above 
A)  Explaining and predicting the frequency with which particular messages will occur in a given context. 
B)  Evaluating and reforming political talk about gay marriage. 
C)  Interpreting the communication code used on the t.v. show American Idol. 
D)  All of the above

Question 9

To demonstrate valid measurement in your content analysis study, you must show that:

Accepted Answer

A)  Your coding scheme is accurate and sufficient for explaining and predicting message content 
B)  Your coders have consistently unitized and categorized textual data 
C)  Your sample data represents an entire message population well 
D)  All of the above 
A)  Your coding scheme is accurate and sufficient for explaining and predicting message content 
B)  Your coders have consistently unitized and categorized textual data 
C)  Your sample data represents an entire message population well 
D)  All of the above

Question 10

If researchers were to analyze the manifest content of television beer commercials, they would pay attention to:

Accepted Answer

A)  The commercials' hidden messages 
B)  The pictures and messages of the commercials evident to the viewers 
C)  The symbols and languages used to create the commercials' messages 
D)  Both a and c 
A)  The commercials' hidden messages 
B)  The pictures and messages of the commercials evident to the viewers 
C)  The symbols and languages used to create the commercials' messages 
D)  Both a and c

Question 11

Which of the following is a quantitative social science paradigm characteristic of content analysis?

Accepted Answer

A)  Content analysis is used to explain and predict message characteristics 
B)  Content analysis aims for generalizable conclusions 
C)  Content analytic studies are replicable 
D)  All of the above 
A)  Content analysis is used to explain and predict message characteristics 
B)  Content analysis aims for generalizable conclusions 
C)  Content analytic studies are replicable 
D)  All of the above

Question 12

A content analytic researcher analyzes 245 "knock-knock" jokes; what is the coding unit of analysis?

Accepted Answer

A)  Categorical distinctions 
B)  Physical distinctions 
C)  Propositional distinctions 
D)  Thematic distinctions 
A)  Categorical distinctions 
B)  Physical distinctions 
C)  Propositional distinctions 
D)  Thematic distinctions

Question 13

When researchers do not have a sampling frame from which to randomly select a message sample, they should:

Accepted Answer

A)  Content analyze all the messages available on a topic 
B)  Use some element of chance to reach an adequate sample size 
C)  Use messages that are most conveniently available 
D)  None of the above 
A)  Content analyze all the messages available on a topic 
B)  Use some element of chance to reach an adequate sample size 
C)  Use messages that are most conveniently available 
D)  None of the above

Question 14

A well-defined set of messages pertinent to a given research question or hypothesis is called a:

Accepted Answer

A)  Message population 
B)  Textual data sample 
C)  Message construction task 
D)  Sampling frame 
A)  Message population 
B)  Textual data sample 
C)  Message construction task 
D)  Sampling frame

Question 15

You are planning to code television news portrayals of sea-level rise, focusing on broadcast source, length of the story, types of images shown, and the name used for sea-level rise. To make sure you capture the data effectively, you create:

Accepted Answer

A)  A sampling frame 
B)  A code book 
C)  A unit of analysis 
D)  Both a and b 
A)  A sampling frame 
B)  A code book 
C)  A unit of analysis 
D)  Both a and b

Question 16

A disadvantage of using computerized content analysis is:

Accepted Answer

A)  The length of time for the computer to run the analysis 
B)  The tedious work of unitizing and categorizing data 
C)  The difficulty of categorizing thematic or propositional units of analysis 
D)  The inability to scan large message databases 
A)  The length of time for the computer to run the analysis 
B)  The tedious work of unitizing and categorizing data 
C)  The difficulty of categorizing thematic or propositional units of analysis 
D)  The inability to scan large message databases

Question 17

Which of the following could be content analyzed?

Accepted Answer

A)  Newspaper photographs and headlines 
B)  Facebook advertisements 
C)  Text messages of dating couples 
D)  All of the above 
A)  Newspaper photographs and headlines 
B)  Facebook advertisements 
C)  Text messages of dating couples 
D)  All of the above

Question 18

Discuss the main steps to conducting a content analysis. For each step, identify potential problems in validity and reliability that might be encountered.

Accepted Answer

Figure 8.2 outlines the steps

Question 19

Discuss the relative advantages and disadvantages of coding decisions made by people versus those made by computer software.

Accepted Answer

The relative advantages and disadvantage

Question 20

Which unit of analysis is most likely to yield high reliability estimates for unitizing and coding textual data?

Accepted Answer

A)  Physical distinctions 
B)  Propositional distinctions 
C)  Syntactical distinctions 
D)  Thematic distinctions 
A)  Physical distinctions 
B)  Propositional distinctions 
C)  Syntactical distinctions 
D)  Thematic distinctions

In content analysis, the researcher's concern for coding message content includes:

The first step in conducting a content analysis is to:

The definition of a message population will depend upon:

If researchers were to analyze the latent content of television beer commercials, they would pay attention to:

Which of the message populations below would be best suited to doing content analytic research?

Describe two ways that you could work to protect participants' rights to freely choose research participation, maintain privacy, and be treated honestly, when doing content analysis of Internet chat room data, instant message exchanges (IM), or web logs (blogs).

Historically, content analysis was first used to analyze

Which claim could be investigated with content analysis?

To demonstrate valid measurement in your content analysis study, you must show that:

If researchers were to analyze the manifest content of television beer commercials, they would pay attention to:

Which of the following is a quantitative social science paradigm characteristic of content analysis?

A content analytic researcher analyzes 245 "knock-knock" jokes; what is the coding unit of analysis?

When researchers do not have a sampling frame from which to randomly select a message sample, they should:

A well-defined set of messages pertinent to a given research question or hypothesis is called a:

You are planning to code television news portrayals of sea-level rise, focusing on broadcast source, length of the story, types of images shown, and the name used for sea-level rise. To make sure you capture the data effectively, you create:

A disadvantage of using computerized content analysis is:

Which of the following could be content analyzed?

Discuss the main steps to conducting a content analysis. For each step, identify potential problems in validity and reliability that might be encountered.

Discuss the relative advantages and disadvantages of coding decisions made by people versus those made by computer software.

Which unit of analysis is most likely to yield high reliability estimates for unitizing and coding textual data?

Introduction to Communication Research

Three Paradigms of Knowing

Ethics and Research

Making Arguments for Association and Causality

Measuring and Designing Quantitative Social Science Research

Experimental Research: Predicting Causes and Effects

Survey Research: Explaining and Predicting Attitudes and Behaviors

Analyzing and Interpreting Quantitative Data

Conversation Analysis: Explaining Talks Structure and Function

Making Arguments for Multiple Plausible Realities

Interview and Focus Groups: Interpreting Guided Responses

Ethnography: Interpreting and Evaluating Cultural Communication

Discourse Analysis: Interpreting Evaluating Language-In-Use

Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts

Critical Studies: Evaluating and Reforming Ideologies

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Exam 8: Content Analysis: Explaining and Interpreting Message Categories

In content analysis, the researcher's concern for coding message content includes:

The first step in conducting a content analysis is to:

The definition of a message population will depend upon:

If researchers were to analyze the latent content of television beer commercials, they would pay attention to:

Which of the message populations below would be best suited to doing content analytic research?

Describe two ways that you could work to protect participants' rights to freely choose research participation, maintain privacy, and be treated honestly, when doing content analysis of Internet chat room data, instant message exchanges (IM), or web logs (blogs).

Historically, content analysis was first used to analyze

Which claim could be investigated with content analysis?

To demonstrate valid measurement in your content analysis study, you must show that:

If researchers were to analyze the manifest content of television beer commercials, they would pay attention to:

Which of the following is a quantitative social science paradigm characteristic of content analysis?

A content analytic researcher analyzes 245 "knock-knock" jokes; what is the coding unit of analysis?

When researchers do not have a sampling frame from which to randomly select a message sample, they should:

A well-defined set of messages pertinent to a given research question or hypothesis is called a:

You are planning to code television news portrayals of sea-level rise, focusing on broadcast source, length of the story, types of images shown, and the name used for sea-level rise. To make sure you capture the data effectively, you create:

A disadvantage of using computerized content analysis is:

Which of the following could be content analyzed?

Discuss the main steps to conducting a content analysis. For each step, identify potential problems in validity and reliability that might be encountered.

Discuss the relative advantages and disadvantages of coding decisions made by people versus those made by computer software.

Which unit of analysis is most likely to yield high reliability estimates for unitizing and coding textual data?

Introduction to Communication Research

Three Paradigms of Knowing

Ethics and Research

Making Arguments for Association and Causality

Measuring and Designing Quantitative Social Science Research

Experimental Research: Predicting Causes and Effects

Survey Research: Explaining and Predicting Attitudes and Behaviors

Analyzing and Interpreting Quantitative Data

Conversation Analysis: Explaining Talks Structure and Function

Making Arguments for Multiple Plausible Realities

Interview and Focus Groups: Interpreting Guided Responses

Ethnography: Interpreting and Evaluating Cultural Communication

Discourse Analysis: Interpreting Evaluating Language-In-Use

Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts

Critical Studies: Evaluating and Reforming Ideologies

Filters