Exam 7: Survey Research: Explaining and Predicting Attitudes and Behaviors

An advantage of cross-sectional versus longitudinal surveys includes

Which variable would typically appear as a demographic item on a survey questionnaire?

Surveys differ from experiments because they do not

An advantage of online surveying is

Which of the following is NOT an advantage of using face-to-face interviews?

First, explain the steps needed to prepare to conduct survey research. Second, discuss why you must complete these steps before you can actually collect the data.

An ethical problem related to crowdsourcing via tools like MTurk concerns

As telephone user have shifted from landlines to cell phones, it has increase which threat to survey studies?

Discuss some of the innovations in survey modes and distributions. Then discuss how these new ways of conducting surveys may create challenges for the validity and reliability of survey findings.

Discuss the key guidelines you will consider when structuring a survey and developing questions for the survey.

Your university collects data each time you use your student ID card for a transaction at a university store. It later analyzes the data to see how students use services and the cost of those services. The data source is:

A survey research claim that is focused on describing the specific characteristics of a certain group of individuals or messages is considered:

The following is an item you see on a questionnaire, "Most Americans prefer to purchase products manufactured in the United States. Do you prefer to purchase products manufactured in the United States?" This is an example of which type of question?

In your study of a network of environmental organizations, each organization is considered

The following is an item you see on a questionnaire, "Do you use social media? Yes go to question 2, No go to question 3." This is an example of which type of question?

Your university regularly surveys first-year students each semester to learn whether they have been accessing the university's counseling and health services. The purpose of this survey is:

The following is an item you see on a questionnaire, "how satisfied are you with your pay and job conditions?" This is an example of which type of question?

If a researcher wanted to assess "interpersonal competence" from the perspectives of different ethnic groups, discuss at least two advantages and disadvantages of conducting an online survey and at least two advantages and disadvantages of telephone surveys.

A researcher mails out 400 surveys. Of these, 100 are returned with complete and useable data. What is the response rate?

You are creating a survey to find out whether there is a relationship between Greek organization membership and the number of dates a senior student has. The purpose of your survey is: