Question 1

Surveying people by cell phone is challenging because

Accepted Answer

A)  The owner's location is unknown and may affect sample representativeness 
B)  Households often have more than one cell phone, so multiple numbers at one address 
C)  Owners often screen their phone calls and so are less cooperative 
D)  All of the above are challenges 
A)  The owner's location is unknown and may affect sample representativeness 
B)  Households often have more than one cell phone, so multiple numbers at one address 
C)  Owners often screen their phone calls and so are less cooperative 
D)  All of the above are challenges

Question 2

You survey married couples, asking each spouse to discuss how their partner communicates during an argument. Your data source is considered:

Accepted Answer

A)  Primary and self-report 
B)  Primary and other-report 
C)  Secondary and proprietary 
D)  Secondary and archived 
A)  Primary and self-report 
B)  Primary and other-report 
C)  Secondary and proprietary 
D)  Secondary and archived

Question 3

If a teacher surveys her students one week before the presidential election to see how they would vote, her data collection setting and design are best described as:

Accepted Answer

A)  Longitudinal and field 
B)  Longitudinal and lab 
C)  Cross-sectional and field 
D)  Cross-sectional and lab 
A)  Longitudinal and field 
B)  Longitudinal and lab 
C)  Cross-sectional and field 
D)  Cross-sectional and lab

Question 4

As you are walking across campus, a political canvasser stops you and asks to survey you about your opinions about the upcoming election. The mode of data collection is

Accepted Answer

A)  Mail 
B)  Mall-intercept 
C)  Telephone 
D)  Online 
A)  Mail 
B)  Mall-intercept 
C)  Telephone 
D)  Online

Surveying people by cell phone is challenging because

You survey married couples, asking each spouse to discuss how their partner communicates during an argument. Your data source is considered:

If a teacher surveys her students one week before the presidential election to see how they would vote, her data collection setting and design are best described as:

As you are walking across campus, a political canvasser stops you and asks to survey you about your opinions about the upcoming election. The mode of data collection is

Introduction to Communication Research

Three Paradigms of Knowing

Ethics and Research

Making Arguments for Association and Causality

Measuring and Designing Quantitative Social Science Research

Experimental Research: Predicting Causes and Effects

Content Analysis: Explaining and Interpreting Message Categories

Analyzing and Interpreting Quantitative Data

Conversation Analysis: Explaining Talks Structure and Function

Making Arguments for Multiple Plausible Realities

Interview and Focus Groups: Interpreting Guided Responses

Ethnography: Interpreting and Evaluating Cultural Communication

Discourse Analysis: Interpreting Evaluating Language-In-Use

Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts

Critical Studies: Evaluating and Reforming Ideologies

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Exam 7: Survey Research: Explaining and Predicting Attitudes and Behaviors

Surveying people by cell phone is challenging because

You survey married couples, asking each spouse to discuss how their partner communicates during an argument. Your data source is considered:

If a teacher surveys her students one week before the presidential election to see how they would vote, her data collection setting and design are best described as:

As you are walking across campus, a political canvasser stops you and asks to survey you about your opinions about the upcoming election. The mode of data collection is

Introduction to Communication Research

Three Paradigms of Knowing

Ethics and Research

Making Arguments for Association and Causality

Measuring and Designing Quantitative Social Science Research

Experimental Research: Predicting Causes and Effects

Content Analysis: Explaining and Interpreting Message Categories

Analyzing and Interpreting Quantitative Data

Conversation Analysis: Explaining Talks Structure and Function

Making Arguments for Multiple Plausible Realities

Interview and Focus Groups: Interpreting Guided Responses

Ethnography: Interpreting and Evaluating Cultural Communication

Discourse Analysis: Interpreting Evaluating Language-In-Use

Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts

Critical Studies: Evaluating and Reforming Ideologies

Filters