Exam 5: Learning and Memory

In behavioral learning, consumers typically

Which type of memory consists of a collection of facts and events?

Define behavioral learning and cognitive learning. Identify the benefits and drawbacks of each.

What is an engram?

Identify and describe the three ways in which memories are accessed. Provide an example for each.

What occurs when consumers interpret and understand the meaning of information?

You are visiting a new city and do not know how to use a ticketing machine at a train station. You learn how to get your ticket by watching other people use the machine. This scenario is an example of _______ learning.

Which of the following is one of the most widely-used models in consumer behavior?

When consumer looks at a nutrition label and incorporates nutrition-related information into their decision-making process they are engaged in _______ learning.

Which type of memory consists of knowledge that allows us to perform certain behaviors?

Why is it important that marketers recognize the difference between intentional learning and incidental learning?

Describe the five-step information processing model and explain what occurs at each step. How is this model different from the perceptual processing model?

What are pictorial and verbal cues? Why is it important that marketers identify them? How do marketers use them? Give examples.

The nonpurposeful acquisition of knowledge is called

What is the first stage in the information processing model?

What is retrieval?

In cognitive learning, consumers typically

Exposure occurs

Why is understanding the function and structure of memory important for marketing professionals?

When consumers are facing a new consumption experience, how do they determine which behaviors are appropriate? How can a marketer influence this process? Provide an example.