Exam 7: Advertising Design-Message Strategies and Executional Frameworks

Affective message strategies are designed to invoke rational decisions,which lead to comparisons and purchases.

Britney really likes the advertisement by Saturn that featured an elementary school teacher,primarily because Britney is also an elementary school teacher.This identification with the spokesperson by Britney is an example of the concept of:

The following are types of executional frameworks,except:

Affective message strategies utilize an attitude formation sequence of:

In terms of advertising campaign duration,a campaign that has utilized a higher frequency usually can be of a shorter duration than a campaign that used a lower frequency.

A unique selling proposition message strategy differs from a preemptive or generic approach in that the unique selling proposition is:

The authoritative execution assumes consumer and business decision-makers rely on which of the following when making purchase decisions?

Which type of message strategy is designed to elicit some type of behavior or action on the part of the viewer?

The primary tactic or approach used to deliver a message theme is a(n):

Mr.Booth owns the local Ford dealership and recently filmed an advertisement where he talks about the deals consumers can obtain at his dealership.For this type of ad,Mr.Booth is which type of endorser?

A hyperbole cognitive message strategy is a(n):

Which message strategy is designed to trigger impulse buys?

Of the following types of celebrity endorsements,the one that would have the greatest level of credibility would be:

"We are Chicago's friendliest car dealer!" is an example of which type of cognitive message?

Wishing to think and act rich like the spokesperson in an advertisement,is a form of:

When an accountant serves as a spokesperson in an advertisement for an accounting service,viewers who are also accountants find the ad to be more credible based on:

A physician,dentist,engineer,or chemist endorsing a particular brand's advantages would typically be found in a slice-of-life execution.

Impulse buys are primarily linked to conative message strategies.

A physician endorsing a specific brand of medicine would have a high level of:

The first component of a slice-of-life execution is the: