Exam 7: Advertising Design-Message Strategies and Executional Frameworks

In terms of source characteristics,trustworthiness is the degree of confidence or the level of acceptance consumers place in a spokesperson's message.

(True/False)

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Question 141

In terms of executional frameworks,a dramatization is similar to,but a more powerful form of story than which execution?

(Multiple Choice)

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Question 142

When a product solves an everyday life problem,the executional framework being used in the ad is most likely to be:

(Multiple Choice)

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Question 143

The preemptive cognitive message strategy is a(n):

(Multiple Choice)

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Question 144

The goal of which message strategy approach is to impact a person's beliefs and/or knowledge structure?

(Multiple Choice)

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Question 145

Paid actors or models used in an advertisement to resemble everyday people would be considered to be celebrity endorsement since they are professional actors or models.

(True/False)

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Question 146

In terms of the hierarchy of effects model,affective message strategies would be most closely tied to which stage(s)?

(Multiple Choice)

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Question 147

Using the hierarchy of effects model to develop liking of a product or brand,the best creative message strategies to use would be:

(Multiple Choice)

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Question 148

The goal of a generic message strategy is to:

(Multiple Choice)

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Question 149

The authoritative executional framework works especially well in specialty magazines and trade journals.

(True/False)

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Question 150

The last component of a slice-of-life execution is the:

(Multiple Choice)

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Question 151

What are the advantages and disadvantages of comparative ads?

(Essay)

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Question 152

The principle of simplicity should be carefully applied to Internet advertising primarily because of the:

(Multiple Choice)

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Question 153

Using the hierarchy of effects model to develop awareness of a product or brand,which would be the best creative message strategy?

(Multiple Choice)

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Question 154

Using music to build emotions surrounding a product is tied to which type of message strategy?

(Multiple Choice)

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Question 155

Typical person spokespeople do not have the name recognition of celebrities,and as a result,advertisers often use multiple sources within one advertisement to build credibility.

(True/False)

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Question 156

The Pillsbury Doughboy is a form of clay animation.

(True/False)

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Question 157

Cognitive message strategies include each of the following,except:

(Multiple Choice)

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Question 158

In recent years,the use of animation in advertising has:

(Multiple Choice)

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Question 159

Which conative message strategy is linked to promotions,such as coupons,premiums,and sweepstakes?

(Multiple Choice)

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Question 160

Showing 141 - 160 of 252

In terms of source characteristics,trustworthiness is the degree of confidence or the level of acceptance consumers place in a spokesperson's message.

In terms of executional frameworks,a dramatization is similar to,but a more powerful form of story than which execution?

When a product solves an everyday life problem,the executional framework being used in the ad is most likely to be:

The preemptive cognitive message strategy is a(n):

The goal of which message strategy approach is to impact a person's beliefs and/or knowledge structure?

Paid actors or models used in an advertisement to resemble everyday people would be considered to be celebrity endorsement since they are professional actors or models.

In terms of the hierarchy of effects model,affective message strategies would be most closely tied to which stage(s)?

Using the hierarchy of effects model to develop liking of a product or brand,the best creative message strategies to use would be:

The goal of a generic message strategy is to:

The authoritative executional framework works especially well in specialty magazines and trade journals.

The last component of a slice-of-life execution is the:

What are the advantages and disadvantages of comparative ads?

The principle of simplicity should be carefully applied to Internet advertising primarily because of the:

Using the hierarchy of effects model to develop awareness of a product or brand,which would be the best creative message strategy?

Using music to build emotions surrounding a product is tied to which type of message strategy?

Typical person spokespeople do not have the name recognition of celebrities,and as a result,advertisers often use multiple sources within one advertisement to build credibility.

The Pillsbury Doughboy is a form of clay animation.

Cognitive message strategies include each of the following,except:

In recent years,the use of animation in advertising has:

Which conative message strategy is linked to promotions,such as coupons,premiums,and sweepstakes?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

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