Exam 7: Advertising Design-Message Strategies and Executional Frameworks

In terms of source characteristics,expertise can be valuable in persuasive advertisements designed to change the audience's opinions or attitudes.

The three categories of message strategies coincide with the three components of attitude.

In terms of the relationship between message strategies and the hierarchy of effects model,conative message strategies are best suited to develop conviction and the actual purchase of particular product or brand.

Typical person sources are not ordinarily credible.

An outline of the key ideas in an advertisement is the:

The largest number of complaints that the FTC hears about potentially misleading advertisements are ads using the hyperbole message strategy approach.

Advertisements using physically attractive spokespeople fare better than ads with less attractive people.This is true for both male and female audiences.

To provide protection from lawsuits,company leaders and advertisers must be sure that any claim made about the competition using a comparative message strategy approach can be clearly substantiated.

"The Few.The Proud.The Marines" used in every Marine ad demonstrates:

An effective advertisement accomplishes the objectives desired by the client.

Using celebrities to create a "personality" for a new brand does not always work as well as for already established brands.

Of the following principles used in developing effective advertisements,which helps viewers move the advertising message from short-term memory to long-term memory?

An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?

Which organization is most likely to investigate comparative advertising?

In terms of source characteristics,CEOs would appear to be trustworthy,have expertise,and maintain a degree of credibility.

In terms of source characteristics,which type of spokesperson normally scores well in terms of trustworthiness,believability,persuasiveness,and likeability?

Adam remembered the advertising for John Deere lawn tractors because in one ad the person driving the tractor was a female wearing an attractive bikini,in another it was of a mother with two kids playing in a yard,and in a third of a man in a business suit.In this example,Adams' recall of the ad and encoding of the John Deere name into his cognitive map was enhanced by the concept of:

The following are basic principles of effective advertising,except:

A dessert that is promoted as being "sinfully delicious" with a person sitting on a sandy beach is using which type of executional framework?

Showing how a product works is found in which type of executional framework?