Exam 7: Advertising Design-Message Strategies and Executional Frameworks

A cognitive message strategy:

If an advertisement is designed to create positive feelings toward the Skechers Sport brand,then which message strategy is being used?

The potential for negative publicity caused by inappropriate actions of celebrities has led some advertisers to use deceased celebrities.

Giving to a charity because the spokesperson in the ad is a Republican,and the viewer is also a Republican,is based on:

The "Soup is Good Food" tag line used by Campbell's Soup is an example of hyperbole in advertising.

One reason for using typical persons as product endorsers is that they are more likely to possess at least an element of all five source characteristics.

Which message strategy is a claim of superiority based on a product's specific attribute or benefit,which cannot then be used by a competitor?

Marketing designed to encourage someone young to look older than their chronological age is age-compression marketing.

The slice-of-life execution is a common strategy for business-to-business advertisements.

The principle of campaign duration suggests that all advertisements should be easily recalled by viewers,but without them becoming boring or uninteresting.

Which message strategy invokes feelings or emotions and match those feelings with the good,service,or company?

"We make the best tacos in town," is an example of a hyperbole form of cognitive message strategy.