Exam 7: Advertising Design-Message Strategies and Executional Frameworks

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?

(Multiple Choice)

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Question 101

In advertising research studies,repetition of ads is effective in increasing recall if no competitor ads are present; otherwise repetition does not stimulate greater recall because of competitive ad interference.

(True/False)

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Question 102

The negative side of using comparative ads is in the areas of believability and consumer attitudes.

(True/False)

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Question 103

Using the hierarchy of effects model to develop preference for a product or brand,the best creative message strategies to use would be:

(Multiple Choice)

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Question 104

Generic message strategies can be used to create brand awareness.

(True/False)

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Question 105

Animation in the past was used only by firms that could not afford other forms of execution,but today animation is a popular executional framework.

(True/False)

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Question 106

In terms of the hierarchy of effects model,cognitive message strategies would be most closely tied to which stage(s)?

(Multiple Choice)

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Question 107

A hyperbole message strategy is a conative form of message strategy.

(True/False)

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Question 108

If a product's benefits can be presented within an emotional framework,the advertisement is normally more effective,even in business-to-business ads.

(True/False)

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Question 109

Cognitive message strategies include each of the following,except:

(Multiple Choice)

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Question 110

The two types of affective message strategies are:

(Multiple Choice)

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Question 111

An advertisement for Nintendo using a cognitive message strategy would probably feature which type of message strategy,because Nintendo holds 98 percent market share in the handheld game market?

(Multiple Choice)

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Question 112

There are five major forms of cognitive message strategies.

(True/False)

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Question 113

The duration of an advertising campaign is affected by:

(Multiple Choice)

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Question 114

A celebrity endorser is used in advertisements because his or her stamp of approval on a product can:

(Multiple Choice)

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Question 115

A celebrity who endorses several products is building credibility as a spokesperson.

(True/False)

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Question 116

The major advantage of using a comparative message strategy is that it:

(Multiple Choice)

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Question 117

Procter & Gamble was instrumental in developing and making popular which type of executional framework?

(Multiple Choice)

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Question 118

An advertisement should have only one selling point that is easily identifiable to the audience and that highlights one of the product's attributes.

(True/False)

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Question 119

Using the hierarchy of effects model to develop knowledge of a product or brand,which would be the best message strategy?

(Multiple Choice)

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Question 120

Showing 101 - 120 of 252

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?

In advertising research studies,repetition of ads is effective in increasing recall if no competitor ads are present; otherwise repetition does not stimulate greater recall because of competitive ad interference.

The negative side of using comparative ads is in the areas of believability and consumer attitudes.

Using the hierarchy of effects model to develop preference for a product or brand,the best creative message strategies to use would be:

Generic message strategies can be used to create brand awareness.

Animation in the past was used only by firms that could not afford other forms of execution,but today animation is a popular executional framework.

In terms of the hierarchy of effects model,cognitive message strategies would be most closely tied to which stage(s)?

A hyperbole message strategy is a conative form of message strategy.

If a product's benefits can be presented within an emotional framework,the advertisement is normally more effective,even in business-to-business ads.

Cognitive message strategies include each of the following,except:

The two types of affective message strategies are:

An advertisement for Nintendo using a cognitive message strategy would probably feature which type of message strategy,because Nintendo holds 98 percent market share in the handheld game market?

There are five major forms of cognitive message strategies.

The duration of an advertising campaign is affected by:

A celebrity endorser is used in advertisements because his or her stamp of approval on a product can:

A celebrity who endorses several products is building credibility as a spokesperson.

The major advantage of using a comparative message strategy is that it:

Procter & Gamble was instrumental in developing and making popular which type of executional framework?

An advertisement should have only one selling point that is easily identifiable to the audience and that highlights one of the product's attributes.

Using the hierarchy of effects model to develop knowledge of a product or brand,which would be the best message strategy?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

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