Exam 8: E-Commerce, Web 2.0, and Social Networking

Google pioneered Web 2.0 advertising.With its ________ software,vendors pay Google a certain amount for particular search words.

What is an e-commerce auction? Give an example of an e-commerce company.

What is e-commerce?

Nonmerchant companies ________.

In Enterprise 2.0,pushing enterprise content to users based on subscriptions and alerts is part of ________,according to McAfee's Enterprise 2.0 model.

Which of the following are the characteristics of Enterprise 2.0,according to McAfee?

________ provide goods and services at a stated price and arrange for the delivery of the goods,but they never take title.

Sales between a supplier and a retail consumer are ________ transactions.

Traditional software companies rely on ________ for revenue

________ is a key principle of Enterprise 2.0.

According to McAfee,Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them.This refers to which of the following characteristics of Enterprise 2.0?

Reviews form the bulk of user-generated content.

When HP Computers began to sell directly to the public,some retailers resented the competition and stopped carrying HP products in their stores.This is an example of ________.

Traditional B2C information systems rely on a(n)________ that customers use to enter and manage their orders.

Traditional sites are about ________;Web 2.0 is about ________.

An electronic exchange is an example of a merchant company.

When a business engages in e-commerce,the manufacturer may be able to offer a lower price and still make a profit,which may cause price conflicts with its traditional channel members.The ability of the manufacturer to offer a lower price and still make a profit is largely attributed to ________.

Web 2.0 companies ________.

On some sites,users can provide customer support to one another,or even participate in the creation of product specifications,designs,and complete products in a process called ________.

Strong relationships contribute the most to the growth of social networks.