Question 1

Customer service expenses are likely to decrease for manufacturers that use e-commerce to sell directly to consumers.

Accepted Answer

A) True 
 B)False

Question 2

What is disintermediation?

Accepted Answer

Disintermediation is the elimination of

Question 3

Google,Amazon.com,and eBay exemplify Web 2.0.because they sell software licenses instead of providing software as a free service.

Accepted Answer

A) True 
 B)False

Question 4

Managing prices by direct interaction with the customer yields better information than managing prices by watching competitors' pricing.

Accepted Answer

A) True 
 B)False

Question 5

What is meant by service-oriented architecture (SOA)?

Accepted Answer

Enterprise 2.0 and Social CRM have given

Question 6

Web 2.0 applications ________.

Accepted Answer

A)  must be installed on users' computers 
B)  are thick clients 
C)  have infrequent, controlled releases 
D)  are downloaded as Silverlight code 
A)  must be installed on users' computers 
B)  are thick clients 
C)  have infrequent, controlled releases 
D)  are downloaded as Silverlight code

Question 7

Which of the following is true about social capital?

Accepted Answer

A)  Social capital is the investment in human knowledge and skills for future profit. 
B)  The people you know the least contribute the most connections to your network. 
C)  Social capital can be gained by limiting ones friends but strengthening the relationships with them. 
D)  Strong relationships contribute the most to the growth of social capital. 
A)  Social capital is the investment in human knowledge and skills for future profit. 
B)  The people you know the least contribute the most connections to your network. 
C)  Social capital can be gained by limiting ones friends but strengthening the relationships with them. 
D)  Strong relationships contribute the most to the growth of social capital.

Question 8

Being linked to a network of highly regarded contacts is a form of social ________.

Accepted Answer

A)  credential 
B)  consciousness 
C)  mobility 
D)  commerce 
A)  credential 
B)  consciousness 
C)  mobility 
D)  commerce

Question 9

Historically,organizations have created social capital via salespeople,via customer support,and via public relations.

Accepted Answer

A) True 
 B)False

Question 10

What is the difference between traditional CRM and Social CRM?

Accepted Answer

In Social CRM,because relationships emer

Question 11

E-commerce is the buying and selling of goods and services exclusively over public computer networks.

Accepted Answer

A) True 
 B)False

Question 12

What is service-oriented architecture?

Accepted Answer

A)  It is the structure of an organization that heavily emphasizes the importance of superior customer service. 
B)  It is a software design methodology related to interorganizational program-to-program communication. 
C)  It is the investment in vendor-customer relationships with the expectation of returns in the marketplace. 
D)  It is a content structure that has emerged from the processing of many user tags. 
A)  It is the structure of an organization that heavily emphasizes the importance of superior customer service. 
B)  It is a software design methodology related to interorganizational program-to-program communication. 
C)  It is the investment in vendor-customer relationships with the expectation of returns in the marketplace. 
D)  It is a content structure that has emerged from the processing of many user tags.

Question 13

How does social capital add value?

Accepted Answer

Relationships in social networks can pro

Question 14

Crowdsourcing combines social networking,viral marketing,and open-source design,saving considerable cost while cultivating customers.

Accepted Answer

A) True 
 B)False

Question 15

With Social CRM,business control the messages,offers,and support that customers receive based on the value of the customer.

Accepted Answer

A) True 
 B)False

Question 16

When the output from two or more Web sites is combined into a single user experience it is called a(n)________.

Accepted Answer

A)  social network 
B)  mashup 
C)  crowdsource 
D)  electronic exchange 
A)  social network 
B)  mashup 
C)  crowdsource 
D)  electronic exchange

Question 17

In Social CRM,relationships between organizations and customers are predefined.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is true of Web 2.0?

Accepted Answer

A)  It is a primitive interorganizational information system. 
B)  It is supported by telephones, faxes, and EDIs. 
C)  Its supporting technologies include HTTP and HTML. 
D)  It makes use of user-generated content and is flexible. 
A)  It is a primitive interorganizational information system. 
B)  It is supported by telephones, faxes, and EDIs. 
C)  Its supporting technologies include HTTP and HTML. 
D)  It makes use of user-generated content and is flexible.

Question 19

Which of the following is an example of human capital?

Accepted Answer

A)  time and energy 
B)  factories and machines 
C)  knowledge and skills 
D)  social relationships 
A)  time and energy 
B)  factories and machines 
C)  knowledge and skills 
D)  social relationships

Question 20

In the Web 2.0 world,the value of a site increases ________.

Accepted Answer

A)  over time 
B)  exponentially 
C)  as the investments in it increase 
D)  with users and use 
A)  over time 
B)  exponentially 
C)  as the investments in it increase 
D)  with users and use

Exam 8: E-Commerce, Web 2.0, and Social Networking

Customer service expenses are likely to decrease for manufacturers that use e-commerce to sell directly to consumers.

What is disintermediation?

Google,Amazon.com,and eBay exemplify Web 2.0.because they sell software licenses instead of providing software as a free service.

Managing prices by direct interaction with the customer yields better information than managing prices by watching competitors' pricing.

What is meant by service-oriented architecture (SOA)?

Web 2.0 applications ________.

Which of the following is true about social capital?

Being linked to a network of highly regarded contacts is a form of social ________.

Historically,organizations have created social capital via salespeople,via customer support,and via public relations.

What is the difference between traditional CRM and Social CRM?

E-commerce is the buying and selling of goods and services exclusively over public computer networks.

What is service-oriented architecture?

How does social capital add value?

Crowdsourcing combines social networking,viral marketing,and open-source design,saving considerable cost while cultivating customers.

With Social CRM,business control the messages,offers,and support that customers receive based on the value of the customer.

When the output from two or more Web sites is combined into a single user experience it is called a(n)________.

In Social CRM,relationships between organizations and customers are predefined.

Which of the following is true of Web 2.0?

Which of the following is an example of human capital?

In the Web 2.0 world,the value of a site increases ________.

The Importance of MIS

Business Processes, Information, and Information Systems

Organizational Strategy, Information Systems, and Competitive Advantage

Hardware and Software

Database Processing

Data Communications

Business Process Management

Business Intelligence and Information Systems for Decision Making

Information Systems Development

Information Systems Management

Information Security Management

Improving Your Collaboration Skills

Using Collaboration Information Systems

Information Systems and Decision Making

Knowledge Management and Expert Systems

Introduction to Microsoft Excel

Preparing a Computer Budget Using Excel

Database Design

Using Microsoft Access 2010

Using Excel and Access Together

Remote, Nomadic, and Mobile Systems

Functional Processes, Applications, and Systems

Enterprise Resource Planning (ERP)Systems

Supply Chain Management

Processing Social Capital: Facebook, Twitter, and User-Generated Content (UGC)

Database Marketing

Reporting Systems and OLAP

Geographic Information Systems

Business Process Management

Systems Development Project Management

Outsourcing

International MIS

Filters