Exam 13: Relationships Between Variables
Exam 1: Introducing Marketing Research84 Questions
Exam 2: The Marketing Research Process85 Questions
Exam 3: Research Design135 Questions
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Exam 12: Testing of Differences80 Questions
Exam 13: Relationships Between Variables102 Questions
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The R-Square value is very important because it tells us how well our regression line fits the scatter of data points. It may range from 0 to +1.00 because it is the square of the correlation coefficient, which may range from -1.00 to +1.00.
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In bivariate regression analysis, the higher the R-square value, the:
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Covariation is defined as the amount of change in one variable systematically associated with a change in another variable.
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Bivariate regression analysis is defined as a predictive analysis technique in which:
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When the calculated chi-square value exceeds the critical chi-square table value:
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It is more difficult for a chi-square value with high degrees of freedom (i.e., there are more cells) to achieve "significance" than for a chi-square value with fewer degrees of freedom (i.e., there are fewer cells).
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The Pearson Product Moment correlation measures the linear relationship between two categorical variables.
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A correlation coefficient is an index number constrained to fall between the range of -1.0 and +1.0 that communicates both the strength and the direction of association between three or more variables.
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To run chi-square analysis in XL Data Analyst, you should go to the "Relate," then "Crosstabs," select the column variable and the categorical variable(s), then "OK."
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The multiple R, also called the coefficient of determination, in multiple regression ranges from 0 to +1.00 and represents the amount of the dependent variable "explained" by the combined independent variables.
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In bivariate regression analysis, t tests are used to test the significance of the slope and the intercept of the multiple dependent variables.
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In chi-square, the null hypothesis states that there is no association. When the calculated chi-square value exceeds the critical chi-square table value, the null hypothesis is not supported.
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A form of regression analysis where more than one independent variable is used in the regression equation is known as:
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The intersection of a row and column in a cross-tabulation table is called a:
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When it comes to determining the statistical significance of the correlation coefficient, there are rules of thumb. For example, 0.81 to 1.00 is considered to be "strong."
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What contains the raw counts and totals pertaining to all of the relevant Boolean relationships for the two categorical variables being analyzed?
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If we were to graph two variables, let's say, height (in centimetres) and GPA, and the graph showed points scattered about in a formless shape, we could say there is:
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What is the name of the analysis that determines whether the two categorical variables in a cross-tabulation table have a significant relationship?
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