Exam 13: Relationships Between Variables
Exam 1: Introducing Marketing Research84 Questions
Exam 2: The Marketing Research Process85 Questions
Exam 3: Research Design135 Questions
Exam 4: Using Secondary Data and Online Information Databases102 Questions
Exam 5: Qualitative Research Methods90 Questions
Exam 6: Quantitative Data Collection Methods89 Questions
Exam 7: Survey Measurement Scales91 Questions
Exam 8: Questionnaire Design95 Questions
Exam 9: Sampling95 Questions
Exam 10: Data Collection and Basic Descriptive Statistics99 Questions
Exam 11: Population Estimates and Hypothesis Testing80 Questions
Exam 12: Testing of Differences80 Questions
Exam 13: Relationships Between Variables102 Questions
Exam 14: Communicating the Research Results90 Questions
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We can sometimes improve the explanatory power of a multiple regression analysis finding by trimming the nonsignificant independent variables and rerunning the regression analysis.
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The Pearson Product Moment correlation measures the linear relationship between two:
(Multiple Choice)
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In the following straight line formula, y = a + bx, the variable being predicted is "b".
(True/False)
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When the XL Data Analyst finds a significant cross-tabulation relationship, it will:
(Multiple Choice)
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What criterion is used to establish the best "fit" of a straight line through the points on a scatter diagram?
(Multiple Choice)
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With regression analysis, when we make predictions and compare the differences between our predictions and the actual results, we are looking at residuals to determine the standard error of the estimate.
(True/False)
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Which type of relationship is described by the formula: y = a + bx?
(Multiple Choice)
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If you plotted data between two variables and the points all fell precisely in a straight line that was sloping upward to the right, your correlation coefficient would be equal to +1.0.
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What analytical technique assesses the statistical significance of Boolean relationships?
(Multiple Choice)
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We would use cross-tabulation if we wanted to visualize the Boolean relationship between two metric-scaled variables.
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When a scale has "labels" as opposed to "levels," we can normally assume the level of measurement is:
(Multiple Choice)
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In multiple regression we make a prediction, but we cannot put confidence intervals around our prediction as we can in bivariate regression.
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Coffee orders at a restaurant are present at breakfast and soft drink orders are present at lunch. This is an example of a Boolean relationship.
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When a marketing researcher is faced with a large number and variety of prospective independent variables, multiple regression analysis can be used as a way of spotting the salient independent variables for the dependent variable at hand. What application of multiple regression analysis is this?
(Multiple Choice)
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Let's assume we find in a study that the correlation coefficient between number of years of education and cigarette smoking is -0.89. This means that as education level increases:
(Multiple Choice)
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The chi-square analysis would be appropriate to determine if there is an association between the number of dollars spent on books and the number of years of education.
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In bivariate regression analysis, the dependent variable is one that is:
(Multiple Choice)
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Generally speaking, the chi-square value is calculated by dividing the sum of the squared differences between observed and expected frequencies by the expected frequencies.
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