Exam 8: Consumer Culture

Core societal values (CSV) represent a commonly agreed upon consensus about the most preferable ways of living within a society.

Assimilation is the process by which consumers come to learn a culture other than their natural, native culture.

Nonverbal communication is information passed through some nonverbal act.

Americans typically place a high value on time and timeliness.

Glocalization represents the idea that the marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local.

Ethnocentrism is highly related to the concept of uncertainty avoidance.

Role expectations are the specific expectations that are associated with each type of person.

Maria is teaching her children to say "please" and "thank you" and to say "sir" or "ma'am" when speaking to adults. These customary mannerisms used in social situations that Maria is teaching her children represent _____.

Just over five billion consumers live in India.

An Asian consumer who responds to a sales appeal with "yes" is definitely indicating agreement and readiness to purchase.

_____ refers to the nonverbal communication cues by somatic (uncontrollable biological) responses.

In the United States, it is expected that people attending a funeral wear dark colors, but in Japan they are expected to wear white. These expectations regarding the appropriate behavior in a given situation are called cultural _____.

Most children learn the proper way to behave in various situations by being rewarded for proper behavior and corrected or punished for improper behavior. Through rewards and punishments, children learn that, while some behavior is appropriate in one setting, such as screaming and laughing loudly on a playground, it is inappropriate for others, such as in church. This process of adapting to a culture through a series of rewards and sanctions is referred to as _____.

Which of the following exists when two phrases share the same precise meaning in two different cultures?

_____ refer to specific expectations that are associated with each type of person.

Cultural sanction refers to the penalties associated with performing a nongratifying or culturally inconsistent behavior.

Habbas was not sure how to behave in a formal dinner with so many utensils, so he watched others and imitated their behaviors. Just by watching, he learned that the really small fork was for the shrimp cocktail and the next smallest fork was for his salad. He also learned that the bread plate on the left was his and that his water was the one on the right. Learning in this manner is an example of _____.

The United States is a country where people place a high value on self-reliance, individual initiative, and personal achievement. Which of the following core societal value best describes the U.S.?

In some countries, such as South Korea, it is very important for men to know the age of other men because age is associated with higher status and power. So it is not unusual for one man to ask another his age if it is not readily obvious who is older so that proper deference can be shown to the older of the two. Based on this information, South Korea would be classified as a high _____ culture.

Low-power-distance nations tend to be less egalitarian.