Question 1

The consumer decision-making process begins when _____.

Accepted Answer

A)  exchange takes place 
B)  the consumer realizes that he or she has a need 
C)  the consumer searches for information 
D)  value is derived 
E)  costs and benefits are analyzed 
A)  exchange takes place 
B)  the consumer realizes that he or she has a need 
C)  the consumer searches for information 
D)  value is derived 
E)  costs and benefits are analyzed B

Question 2

The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in sequential fashion and always complete the process.

Accepted Answer

A) True 
 B)False  False

Question 3

As a general statement, inexperienced consumers search for purchase-related information more than do either experienced or moderately experienced consumers.

Accepted Answer

A) True 
 B)False  False

Question 4

COFFEE MAKER SCENARIO
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Starbucks and Seattle's Best. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath & Beyond, Sur La Table, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Mr. Coffee. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Starbucks coffee while none of the others did, and she ended up purchasing that one for $130 because that's her favorite brand of coffee.
-Refer to Coffee Maker Scenario. The fact that Jane purchased the coffee maker that was able to make Starbucks coffee drinks influenced Jane's decision to purchase that machine is an example of _____ with respect to Starbucks.

Accepted Answer

A)  brand loyalty 
B)  brand inertia 
C)  brand symbolism 
D)  brand affect 
E)  brand extension 
A)  brand loyalty 
B)  brand inertia 
C)  brand symbolism 
D)  brand affect 
E)  brand extension

Question 5

The practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions is called _____.

Accepted Answer

A)  suboptimization 
B)  satisficing 
C)  minimalizing 
D)  decision inertia 
E)  internal search 
A)  suboptimization 
B)  satisficing 
C)  minimalizing 
D)  decision inertia 
E)  internal search

Question 6

Which of the following statements is FALSE regarding brand loyalty?

Accepted Answer

A)  Brand loyalty directly influences behavior because it does not include an attitudinal component. 
B)  Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal. 
C)  Brand loyalty creates value for a consumer through the benefits associated with brand image. 
D)  Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies. 
E)  Brand loyalty influences the value of a product to a firm. 
A)  Brand loyalty directly influences behavior because it does not include an attitudinal component. 
B)  Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal. 
C)  Brand loyalty creates value for a consumer through the benefits associated with brand image. 
D)  Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies. 
E)  Brand loyalty influences the value of a product to a firm.

Question 7

COFFEE MAKER SCENARIO
Jane was visiting her friend and was served a coffee drink similar to one she's had at coffee shops like Starbucks and Seattle's Best. Her friend told her that she can make coffee drinks like that with her single-serve pod coffee maker. Jane decided she'd like to buy one because she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and went to Bed Bath & Beyond, Sur La Table, Williams Sonoma, and even Walmart. She realized there are several brands of this machine, such as Tassimo, Keurig, Breville, Cuisinart, Bunn, Senseo, and Mr. Coffee. They ranged in price from as low as $20 to several hundreds of dollars, making it difficult for her to decide which one to purchase. She was concerned about paying several hundred dollars for a coffee maker. She did notice that one brand, Tassimo, featured Starbucks coffee while none of the others did, and she ended up purchasing that one for $130 because that's her favorite brand of coffee.
-Refer to Coffee Maker Scenario. The fact that Jane wanted to make coffee-shop style drinks in her own home is indicative of Jane's _____.

Accepted Answer

A)  commitment to purchase 
B)  awareness set 
C)  brand loyalty 
D)  actual state 
E)  desired state 
A)  commitment to purchase 
B)  awareness set 
C)  brand loyalty 
D)  actual state 
E)  desired state

Question 8

Which of the following consists of alternatives that are considered acceptable for further consideration in decision making?

Accepted Answer

A)  awareness set 
B)  universal set 
C)  acceptable set 
D)  consideration set 
E)  possible set 
A)  awareness set 
B)  universal set 
C)  acceptable set 
D)  consideration set 
E)  possible set

Question 9

List the activities in the consumer decision-making process and explain why these activities are not referred to as steps.

Accepted Answer

Decision-making processes generally incl

Question 10

The behavioral influence decision-making perspective assumes that many decisions are actually learned responses to environmental influences.

Accepted Answer

A) True 
 B)False

Question 11

Name and describe the different "sets" available to consumers when making a decision. Identify the schools that were in each of your sets when you were deciding which school to attend.

Accepted Answer

There are five "sets" described in the c

Question 12

Money paid by a vendor to a retailer for specific locations or shelf placement in a store are called _____.

Accepted Answer

A)  bribes 
B)  slotting allowances 
C)  placement fees 
D)  extortion 
E)  insurance 
A)  bribes 
B)  slotting allowances 
C)  placement fees 
D)  extortion 
E)  insurance

Question 13

Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration comprise the _____.

Accepted Answer

A)  inept set 
B)  inert set 
C)  rejection set 
D)  universal set 
E)  secondary set 
A)  inept set 
B)  inert set 
C)  rejection set 
D)  universal set 
E)  secondary set

Question 14

Consumer researchers view the decision-making process from two perspectives: utilitarian and hedonic.

Accepted Answer

A) True 
 B)False

Question 15

A consumer's consideration set includes the set of brands or alternatives to which a consumer is aware.

Accepted Answer

A) True 
 B)False

Question 16

Habitual decision making typically occurs in low-involvement, low-risk purchase situations.

Accepted Answer

A) True 
 B)False

Question 17

Which type of risk is associated with the safety of the product and the likelihood that physical harm will result from its consumption?

Accepted Answer

A)  financial risk 
B)  performance risk 
C)  usage risk 
D)  physical risk 
E)  actual risk 
A)  financial risk 
B)  performance risk 
C)  usage risk 
D)  physical risk 
E)  actual risk

Question 18

A consumer performs an ongoing search when he or she seeks information simply because he or she is interested in a particular topic.

Accepted Answer

A) True 
 B)False

Question 19

Many consumers shop at Walmart every week or so even though they don't really like shopping there. They don't have any real attachment to the store, it's just that they don't want to pay higher prices elsewhere. Which of the following best describes this phenomenon of repeatedly shopping at Walmart without a commitment or attachment to the store?

Accepted Answer

A)  brand loyalty 
B)  brand inertia 
C)  brand equity 
D)  brand habituation 
E)  habitual shopping 
A)  brand loyalty 
B)  brand inertia 
C)  brand equity 
D)  brand habituation 
E)  habitual shopping

Question 20

Information saturation refers to the situation in which consumers are presented with so much information that they cannot assimilate it all.

Accepted Answer

A) True 
 B)False

The consumer decision-making process begins when _____.

The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in sequential fashion and always complete the process.

As a general statement, inexperienced consumers search for purchase-related information more than do either experienced or moderately experienced consumers.

The practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions is called _____.

Which of the following statements is FALSE regarding brand loyalty?

Which of the following consists of alternatives that are considered acceptable for further consideration in decision making?

List the activities in the consumer decision-making process and explain why these activities are not referred to as steps.

The behavioral influence decision-making perspective assumes that many decisions are actually learned responses to environmental influences.

Name and describe the different "sets" available to consumers when making a decision. Identify the schools that were in each of your sets when you were deciding which school to attend.

Money paid by a vendor to a retailer for specific locations or shelf placement in a store are called _____.

Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration comprise the _____.

Consumer researchers view the decision-making process from two perspectives: utilitarian and hedonic.

A consumer's consideration set includes the set of brands or alternatives to which a consumer is aware.

Habitual decision making typically occurs in low-involvement, low-risk purchase situations.

Which type of risk is associated with the safety of the product and the likelihood that physical harm will result from its consumption?

A consumer performs an ongoing search when he or she seeks information simply because he or she is interested in a particular topic.

Information saturation refers to the situation in which consumers are presented with so much information that they cannot assimilate it all.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

The consumer decision-making process begins when _____.

The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in sequential fashion and always complete the process.

As a general statement, inexperienced consumers search for purchase-related information more than do either experienced or moderately experienced consumers.

The practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions is called _____.

Which of the following statements is FALSE regarding brand loyalty?

Which of the following consists of alternatives that are considered acceptable for further consideration in decision making?

List the activities in the consumer decision-making process and explain why these activities are not referred to as steps.

The behavioral influence decision-making perspective assumes that many decisions are actually learned responses to environmental influences.

Name and describe the different "sets" available to consumers when making a decision. Identify the schools that were in each of your sets when you were deciding which school to attend.

Money paid by a vendor to a retailer for specific locations or shelf placement in a store are called _____.

Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration comprise the _____.

Consumer researchers view the decision-making process from two perspectives: utilitarian and hedonic.

A consumer's consideration set includes the set of brands or alternatives to which a consumer is aware.

Habitual decision making typically occurs in low-involvement, low-risk purchase situations.

Which type of risk is associated with the safety of the product and the likelihood that physical harm will result from its consumption?

A consumer performs an ongoing search when he or she seeks information simply because he or she is interested in a particular topic.

Information saturation refers to the situation in which consumers are presented with so much information that they cannot assimilate it all.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters