Exam 9: Microcultures

Stigmatization means that the consumer is marked in some way that indicates their place in society.

Which sociological term is used to refer to the finding that most marriages are comprised of people from similar classes?

Americans are predominantly Islamic.

Sex roles refer to the societal expectations for men and women among members of a cultural group.

Which of the following refers to the relatively tangible human characteristics, such as age, ethnicity, sex, occupation, income, and religion that describe consumers?

North American has been divided into four regional microcultures.

The Millennial generation has been referred to as the "always connected" generation, meaning that they are constantly in touch with other consumers through various technologies.

Sam is a traditional kind of guy and does things that many men no longer do. For instance, he stands up when a woman comes into the room and pulls out the chair for her. He lives by the motto, "Ladies first," and opens doors for women. He is very polite and wishes all men treated women with such respect. Sam can best be described as a _____.

The countries with the highest birthrates in the world are among the richest.

A microculture is less significant than the overall culture in terms of the potential influence on consumer behavior.

World teen culture reflects the speculation that teenagers around the world are more similar to each other than to people from other generations in the same culture.

Look around and you'll see that most fraternity members where Polo shirts. They have chosen to join a fraternity and want to define themselves from other students on campus, and wearing a certain brand of clothing helps them do that This phenomenon in which students choose membership in a fraternity in an effort to stand out or define themselves from the crowd is called _____.

Convergence is a situation in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd.

Holly is 42-years old, married with two children, and works as a nurse. What type of variables are being used to describe Holly?

All of the following are major social classes identified in the United States EXCEPT _____.

All of the following are true with respect to sex-roles and microculture EXCEPT _____.

The largest ethnic group in the United States aside from whites of European decent is Hispanics.

The phenomenon in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd is called _____.

Karen is 35-years old and was brought up by a single mother because her parents divorced when she was young. Her mother worked until 6:00 p.m., so Karen often spent time alone at home after school. She would walk home from school and unlock the door with the key her mother gave her. Karen is part of which generation?

It is estimated that by 2020, China's "one child" policy will result in approximately 30 million more women than men.