Exam 10: Group and Interpersonal Influence

Brand communities are groups of consumers who develop relationships based on shared interests or product usage.

_____ includes marketing efforts that focus on generating excitement that is spread from consumer to consumer.

Families consisting of previously married spouses and children from the marriages are called _____.

_____ occurs when an individual yields to the attitudes and behaviors of other consumers.

Consumers who score highly on which of the following measures are concerned about how other people react to their behavior?

An aspirational group is a group in which a consumer desires to become a member.

Social power can be classified into three categories: natural, imagined, and earned.

Peer pressure is the pressure the individual feels to behave in accordance with group expectations.

Describe an example of each of the three types of "unethical" guerrilla marketing techniques that have been used by marketers.

Hybrid families consist of previously married spouses and children from the previous marriages.

All of the following are roles in the household purchase process EXCEPT _____.

Fred has an analog television without cable or satellite and will not switch to a digital TV until the old one breaks. His motto is, "If it ain't broke, don't fix it!" Which adopter category for digital televisions best describes Fred?

Future Business Leaders of America (FBLA) is a nationwide high school organization with the mission of preparing students to be successful business people. Students are expected to wear business attire at all conferences and to behave by the FBLA code of conduct. Students not conforming to these rules are disqualified from competitions. Students follow these rules because they want the rewards given for competing successfully. Which type of group influence is present that gets high school students to wear suits and ties and act like professionals?

Using online technologies to facilitate WOM by having consumers spread marketing messages through their online conversations is known as _____.

Members of the American Marketing Association know each other professionally and meet twice a year at conferences. Some members work on research together, but most do not see each other any other times except for during the conferences. Which type of group is the American Marketing Association for its members?

IKEA (the furniture store) placed a 20 x 20 foot "studio apartment" box furnished with IKEA furniture and accessories in a parking lot in Brooklyn, NY to gain attention for its new store opening. The marketing of a product or service using unconventional means such as the one used by IKEA is called _____.

Social media refers to things like radio and television through which marketing communication occurs.

All of the following are categories of reference group influence EXCEPT _____.

Name and describe the five types of social power and explain the type or types of power the following people might hold over others' behavior: (a) judge (b) coach (c) parent (d) friend (e) doctor

A rejection group is a group to which a consumer does not want to belong.