Exam 5: Motivation and Emotion: Driving Consumer Behavior

Chelsea, who has four brothers, has vivid memories of the Saturday mornings once a month her father used to take her out for breakfast. It was their special time together where she got her dad all to herself. Chelsea's memories of these events are called _____.

Intense emotions lead to superior information processing and should be stimulated by marketers whenever possible.

There is a consensus among researchers that the best way to measure consumer emotions is with autonomic measures..

Harriet and her daughter go shopping just for the fun of it. They are not necessarily looking for a specific product, they just like being together looking at the products. Which motivation does this illustrate?

Emotion and cognition are closely related.

Holly is a flight attendant on international flights. Sometimes she is just plain tired and grumpy, but she has to remain kind, helpful, and upbeat on her job. This overt management of her own emotional display as part of the requirements of her job is called emotional _____.

Personality characteristics can affect the way consumers respond or demonstrate their emotions.

Which self-report measure of emotions asks respondents to rate feelings using semantic differential items (bipolar opposites)?

Extremely high emotional involvement in which a consumer is engrossed in an activity is referred to as _____.

The Miller family is building a new house, so they have to get involved in decisions such as plumbing fixtures, flooring, and appliances. They don't really know much about these products and they don't care to know much about them. However, for these purchases they do get involved by visiting show rooms, searching the Internet, and looking at other sources of information. Which type of involvement does this represent?

Esteem needs are needs for personal fulfillment.

Compare and contrast two self-report measures for measuring emotions. Explain how consumers can experience both positive and negative emotions, and which self-report measure is best at capturing that?

Which school of thought proposes that specific types of thoughts can be linked to specific emotions?

Consumer involvement represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act.

Situational involvement often comes about when consumers are shopping for something with relatively low involvement but a relatively high price.

Product involvement means that some product is expensive and presents high potential risk for consumers.

The United States Speaker of the House of Representatives, John Boehner, couldn't help showing his emotion when he was sworn in. He often has trouble hiding his emotions and sometimes breaks out in tears when he is talking about something he is so passionate about. Mr. Boehner can be said to have high emotional _____.

A consumer in a bad mood tends to judge things negatively. When the value of a target, such as a product, is influenced in a consistent way by one's mood, this is called _____.

Cognitive-based affect are emotions that become stored as part of the meaning for a category.

_____ is a term used to capture one's awareness of the emotions experienced in a situation and the ability to control reactions to theses emotions.