Question 1

Tracking changes in consumer attitudes over time is referred to as _____.

Accepted Answer

A)  marketing audit 
B)  affect monitoring 
C)  attitude tracking 
D)  planned monitoring 
E)  proactive assessment 
A)  marketing audit 
B)  affect monitoring 
C)  attitude tracking 
D)  planned monitoring 
E)  proactive assessment C

Question 2

Researchers have noted that all of the following are factors that weaken the attitude-behavior relationship EXCEPT _____.

Accepted Answer

A)  length of time between attitude measurement and overt behavior 
B)  specificity with which attitudes are measured 
C)  consumers' gender 
D)  environmental pressures 
E)  impulse buying situations 
A)  length of time between attitude measurement and overt behavior 
B)  specificity with which attitudes are measured 
C)  consumers' gender 
D)  environmental pressures 
E)  impulse buying situations C

Question 3

The attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message are examples of _____.

Accepted Answer

A)  central cues 
B)  primary cues 
C)  secondary cues 
D)  peripheral cues 
E)  sentiment cues 
A)  central cues 
B)  primary cues 
C)  secondary cues 
D)  peripheral cues 
E)  sentiment cues D

Question 4

ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
  
-Refer to Attitude Scenario. What can this model tell marketers regarding this consumer?

Accepted Answer

A)  Low price is the least important attribute for this consumer. 
B)  This consumer believes that Honda Accord has a better warranty than Ford Taurus. 
C)  This consumer believes the price for the Honda Accord is lower price than the price for the Ford Taurus. 
D)  This consumer has a more favorable attitude toward Honda Accord. 
E)  This consumer has a more favorable attitude toward Ford Taurus. 
A)  Low price is the least important attribute for this consumer. 
B)  This consumer believes that Honda Accord has a better warranty than Ford Taurus. 
C)  This consumer believes the price for the Honda Accord is lower price than the price for the Ford Taurus. 
D)  This consumer has a more favorable attitude toward Honda Accord. 
E)  This consumer has a more favorable attitude toward Ford Taurus.

Question 5

Which of the following is the correct sequence in the low-involvement hierarchy?

Accepted Answer

A)  belief-affect-behavior 
B)  belief-behavior-affect 
C)  affect-behavior-belief 
D)  behavior-affect-belief 
E)  behavior-belief-affect 
A)  belief-affect-behavior 
B)  belief-behavior-affect 
C)  affect-behavior-belief 
D)  behavior-affect-belief 
E)  behavior-belief-affect

Question 6

The attitude-toward-the-object (ATO) model is a multiattribute approach.

Accepted Answer

A) True 
 B)False

Question 7

"I really like my Suburu" is an example of the belief component of attitudes.

Accepted Answer

A) True 
 B)False

Question 8

Which type of cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use?

Accepted Answer

A)  central cues 
B)  primary cues 
C)  peripheral cues 
D)  imperative cues 
E)  sentiment cues 
A)  central cues 
B)  primary cues 
C)  peripheral cues 
D)  imperative cues 
E)  sentiment cues

Question 9

ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
  
-Refer to Attitude Scenario. Based on the attitude-toward-the-object model, what is this consumer's attitude toward Ford Taurus?

Accepted Answer

A)  4 
B)  12 
C)  17 
D)  22 
E)  11 
A)  4 
B)  12 
C)  17 
D)  22 
E)  11

Question 10

Maria likes brands of clothing and other products that enhance her self-image. Which function of attitudes does this represent?

Accepted Answer

A)  ego-defensive function 
B)  hedonic function 
C)  utilitarian function 
D)  affective function 
E)  self-actualization function 
A)  ego-defensive function 
B)  hedonic function 
C)  utilitarian function 
D)  affective function 
E)  self-actualization function

Question 11

Which attitude model expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?

Accepted Answer

A)  theory of planned action 
B)  theory of self-efficacy 
C)  attitude-toward-the-object model 
D)  elaboration likelihood theory 
E)  ego-defensive model 
A)  theory of planned action 
B)  theory of self-efficacy 
C)  attitude-toward-the-object model 
D)  elaboration likelihood theory 
E)  ego-defensive model

Question 12

Laurie has owned several Honda automobiles, so when she decided to purchase a new car for her daughter, her attitude toward Honda made the decision easy - buy a Honda! According to the functional theory of attitudes, this function of attitude is best described as an example of the _____ function of attitude.

Accepted Answer

A)  consistency 
B)  behavior 
C)  affect 
D)  ego-defensive 
E)  knowledge 
A)  consistency 
B)  behavior 
C)  affect 
D)  ego-defensive 
E)  knowledge

Question 13

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.

Accepted Answer

The basic premise of balance theory</

Question 14

According to the functional theory of attitudes, attitudes perform all of the following functions EXCEPT _____.

Accepted Answer

A)  utilitarian function 
B)  ego-defensive function 
C)  knowledge function 
D)  value-expressive function 
E)  hedonic function 
A)  utilitarian function 
B)  ego-defensive function 
C)  knowledge function 
D)  value-expressive function 
E)  hedonic function

Question 15

Fear appeals tend to be effective when they _____.

Accepted Answer

A)  introduce the severity of a threat 
B)  present the probability of a threat occurring 
C)  explain the effectiveness of a coping strategy 
D)  show how easy it is to implement the desired response 
E)  all of these choices 
A)  introduce the severity of a threat 
B)  present the probability of a threat occurring 
C)  explain the effectiveness of a coping strategy 
D)  show how easy it is to implement the desired response 
E)  all of these choices

Question 16

Consumers don't like to pay for automobile insurance, but they know that they can be fined heavily if stopped by the police and they don't have proof of insurance. Therefore, their attitude toward insurance is based on the belief that it will eliminate the punishment they could incur if they don't have insurance. According to the functional theory of attitudes, which function does this attitude toward insurance perform?

Accepted Answer

A)  knowledge function 
B)  utilitarian function 
C)  ego-defensive function 
D)  simplicity function 
E)  value-expressive function 
A)  knowledge function 
B)  utilitarian function 
C)  ego-defensive function 
D)  simplicity function 
E)  value-expressive function

Question 17

The ATO approach is known as a _____, meaning attitudes are formed holistically across a number of attributes with poor ratings on one attribute being compensated for by higher ratings on another attribute.

Accepted Answer

A)  holistic model 
B)  noncompensatory model 
C)  compensatory model 
D)  hierarchical model 
E)  subjective model 
A)  holistic model 
B)  noncompensatory model 
C)  compensatory model 
D)  hierarchical model 
E)  subjective model

Question 18

In balance theory, the object-person relation is referred to as a(n) _____ relation.

Accepted Answer

A)  sentiment 
B)  unit 
C)  primary 
D)  secondary 
E)  central 
A)  sentiment 
B)  unit 
C)  primary 
D)  secondary 
E)  central

Question 19

The elaboration likelihood model (ELM) illustrates how attitudes are changed based on different levels of consumer involvement.

Accepted Answer

A) True 
 B)False

Question 20

According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.

Accepted Answer

A) True 
 B)False

Tracking changes in consumer attitudes over time is referred to as _____.

Researchers have noted that all of the following are factors that weaken the attitude-behavior relationship EXCEPT _____.

The attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message are examples of _____.

Which of the following is the correct sequence in the low-involvement hierarchy?

The attitude-toward-the-object (ATO) model is a multiattribute approach.

"I really like my Suburu" is an example of the belief component of attitudes.

Which type of cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use?

Maria likes brands of clothing and other products that enhance her self-image. Which function of attitudes does this represent?

Which attitude model expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.

According to the functional theory of attitudes, attitudes perform all of the following functions EXCEPT _____.

Fear appeals tend to be effective when they _____.

The ATO approach is known as a _____, meaning attitudes are formed holistically across a number of attributes with poor ratings on one attribute being compensated for by higher ratings on another attribute.

In balance theory, the object-person relation is referred to as a(n) _____ relation.

The elaboration likelihood model (ELM) illustrates how attitudes are changed based on different levels of consumer involvement.

According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 7: Attitudes and Attitude Change

Tracking changes in consumer attitudes over time is referred to as _____.

Researchers have noted that all of the following are factors that weaken the attitude-behavior relationship EXCEPT _____.

The attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message are examples of _____.

Which of the following is the correct sequence in the low-involvement hierarchy?

The attitude-toward-the-object (ATO) model is a multiattribute approach.

"I really like my Suburu" is an example of the belief component of attitudes.

Which type of cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use?

Maria likes brands of clothing and other products that enhance her self-image. Which function of attitudes does this represent?

Which attitude model expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?

Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.

According to the functional theory of attitudes, attitudes perform all of the following functions EXCEPT _____.

Fear appeals tend to be effective when they _____.

The ATO approach is known as a _____, meaning attitudes are formed holistically across a number of attributes with poor ratings on one attribute being compensated for by higher ratings on another attribute.

In balance theory, the object-person relation is referred to as a(n) _____ relation.

The elaboration likelihood model (ELM) illustrates how attitudes are changed based on different levels of consumer involvement.

According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters