Exam 16: Consumer and Marketing Misbehavior

Why do consumers use safe products in unsafe ways?

A consumer's moral beliefs are comprised of two components: norms and relativism.

One issue taken into consideration with deontological evaluations is the desirability of the consequences of an action for the stakeholders.

A situation whereby an injured consumer attempts to show that a firm could foresee a potential injury might occur and then decided not to act on that knowledge is referred to as _____.

All of the following are major issues regarding the misuse of an automobile EXCEPT _____.

Anorexia refers to the consumption of large amounts of food while feeling a general loss of control over intake.

Deceptive advertising is advertising that contains or omits information that is important in influencing a consumer's buying behavior and is likely to mislead consumers who are acting "reasonably."

Which type of socially responsible duties include giving back to communities through philanthropic activities?

An organization's activities and status related to its societal obligations is called _____.

Myrna hates big business. She thinks they feed consumers' hedonistic desires, pollute the earth, and make excessive profits, so she threw rocks through several retailers' windows in an upscale neighborhood in the middle of the night. She did this as a form of revenge against big companies. Which motivation of misbehavior best describes Myrna's behavior?

Which of the following are tactics used to become more attractive and likeable to another person or party?

Penny bought a dress to wear to a wedding. She didn't cut the price tag out, and the day after the wedding, she took the dress back to the store where she purchased it and returned if for her money back. Penny's behavior is called _____.

Older consumers are more likely to shoplift than are younger consumers.

Only the product component of the marketing mix can be brought into question by consumer groups.

Studies reveal that changing radio stations is the single biggest distraction for today's driver.

Explain how consumers' moral beliefs and evaluations influence the choice to engage in consumer misbehavior. Which one or ones have the greatest influence on your behavior?

Which of the following activities is a way for a company to exhibit its social responsibility?

Deficient products are products that provide hedonic value to consumers but may be harmful in the long run.

An extreme manifestation of aggressive driving is called _____.

Aspirational evaluations focus on specific actions.