Exam 25: Using Visuals

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Color associations are so strong, that some people will associate specific colors with specific companies.

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True

The number of visuals you need depends on all of the following EXCEPT

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D

Visuals need titles only when the document contains many visuals.

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False

Using a visual makes it unnecessary to discuss the data in words.

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Extra decorative designs make a visual more impressive and more effective.

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A statement explaining the visual should come before the visual.

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Creating visuals with a computer has made people use them much more critically.

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Which of the following visuals will BEST allow the reader to compare the percentage of Hispanic-American, African-American, European-American, and Asian-American department heads within a company ten years ago, five years ago, and this year?

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Numbers can be rounded off in a table.

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Which of the following is NOT a good reason to use visuals in a report?

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Research shows that the most effective visuals use as many different colors as they possibly can, to create a dramatic, easy-to-read look.

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You've written a report showing how your company can increase revenue by appealing to untapped markets. Because you want to compare markets to one another in your visual aid, you BEST choice would be a

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You can keep a statement above a figure fairly general (e.g., "Listed below are the figures"), because the reader will be able to tell from a good visual exactly what you are trying to say.

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Charts and graphs should give meaning and not simply be used decoratively in business documents.

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Your chart is only as good as

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Because readers may skim documents, visuals can be used to get the reader to pay more attention to important information.

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The same numbers can be presented in different ways to create very different impressions.

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The purpose of stories is to make your information look good, so accuracy is less important than drama.

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Almost every data set

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It is unethical to use graphics to mislead people with a visual that uses made-up or skewed data to support an agenda.

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