Question 1

When you can't think of reader benefits, it's OK to make them up.

Accepted Answer

A) True 
 B)False  False

Question 2

Using Maslow's Hierarchy of Needs is a good idea because it can provide a complete understanding of what motivates people.

Accepted Answer

A) True 
 B)False  False

Question 3

Using reader benefits can make it easier to accomplish your goals.

Accepted Answer

A) True 
 B)False  True

Question 4

Reader benefits can be phrased in you-attitude.

Accepted Answer

A) True 
 B)False

Question 5

Psychological description involves giving details that

Accepted Answer

A)  Manipulate the reader into liking the product. 
B)  Create a scenario rich with sense impressions. 
C)  Make the reader long for a product or service that is otherwise unwanted. 
D)  All of the above. 
E)  None of the above. 
A)  Manipulate the reader into liking the product. 
B)  Create a scenario rich with sense impressions. 
C)  Make the reader long for a product or service that is otherwise unwanted. 
D)  All of the above. 
E)  None of the above.

Question 6

List and explain the three principles that guide your choice of reader benefits.

Accepted Answer

The three principles that guide my choic

Question 7

Reader benefits are unimportant in persuasive messages.

Accepted Answer

A) True 
 B)False

Question 8

In psychological description, the writer is putting him- or herself in the picture.

Accepted Answer

A) True 
 B)False

Question 9

Different features may benefit different subgroups in your audience.

Accepted Answer

A) True 
 B)False

Question 10

Try to include 3-5 reader benefits with every message you write.

Accepted Answer

A) True 
 B)False

Question 11

Expectancy theory says that people who are disempowered will find another way to empower themselves.

Accepted Answer

A) True 
 B)False

Question 12

Poor reader benefits are better than no reader benefits at all.

Accepted Answer

A) True 
 B)False

Question 13

Avoid using you-attitude with reader benefits, as the strategy will seem transparent to readers.

Accepted Answer

A) True 
 B)False

Question 14

Lazlo's Hierarchy of Needs can help writers to understand what motivates their audiences.

Accepted Answer

A) True 
 B)False

Question 15

"Mouth-watering steaks, buttery soft biscuits, savory sauces and pasta, and delicious desserts are just some of the scrumptious foods awaiting you at our buffet. And don't forget: Every Tuesday we feature fresh, oven-warm pies and tall, cool pitchers of iced tea."Indicate the alternative that both correctly evaluates the sentence and correctly explains the reason for the evaluation.

Accepted Answer

A)  Has poor psychological description because not every likes these foods. 
B)  Has good psychological description because the details create strong sense impressions. 
C)  Has poor psychological description because one sentence begins with "and." 
D)  Has good psychological description because even someone watching his or her weight will succumb to temptation because of the details. 
E)  Both A and C 
A)  Has poor psychological description because not every likes these foods. 
B)  Has good psychological description because the details create strong sense impressions. 
C)  Has poor psychological description because one sentence begins with "and." 
D)  Has good psychological description because even someone watching his or her weight will succumb to temptation because of the details. 
E)  Both A and C

Question 16

Which of the following is NOT a characteristic of good reader benefits?

Accepted Answer

A)  Adapted to the audience. 
B)  Supported by clear logic and explained in adequate detail. 
C)  Based on intrinsic advantages. 
D)  Phrased in you-attitude. 
E)  All are characteristics of good reader benefits. 
A)  Adapted to the audience. 
B)  Supported by clear logic and explained in adequate detail. 
C)  Based on intrinsic advantages. 
D)  Phrased in you-attitude. 
E)  All are characteristics of good reader benefits.

Question 17

In a groundbreaking study of professional employees, Frederick Herzberg found that the things people said they liked about their jobs were

Accepted Answer

A)  Intrinsic rewards. 
B)  Extrinsic rewards. 
C)  Reader benefits. 
D)  Safety and security issues. 
E)  None of the above. 
A)  Intrinsic rewards. 
B)  Extrinsic rewards. 
C)  Reader benefits. 
D)  Safety and security issues. 
E)  None of the above.

Question 18

A feature of a product or service by itself can be a reader benefit.

Accepted Answer

A) True 
 B)False

Question 19

An entry-level employee is arriving to work bleary-eyed and occasionally late. You find out she's working a second job to make ends meet. According to Maslow's Hierarchy of Needs, what concerns are most likely motivating her?

Accepted Answer

A)  Physical. 
B)  Security. 
C)  Belonging. 
D)  Recognition. 
E)  Self-actualization. 
A)  Physical. 
B)  Security. 
C)  Belonging. 
D)  Recognition. 
E)  Self-actualization.

Question 20

"Psychological description"means creating a scenario rich with sense impressions.

Accepted Answer

A) True 
 B)False

Exam 8: Reader Benefits

When you can't think of reader benefits, it's OK to make them up.

Using Maslow's Hierarchy of Needs is a good idea because it can provide a complete understanding of what motivates people.

Using reader benefits can make it easier to accomplish your goals.

Reader benefits can be phrased in you-attitude.

Psychological description involves giving details that

List and explain the three principles that guide your choice of reader benefits.

Reader benefits are unimportant in persuasive messages.

In psychological description, the writer is putting him- or herself in the picture.

Different features may benefit different subgroups in your audience.

Try to include 3-5 reader benefits with every message you write.

Expectancy theory says that people who are disempowered will find another way to empower themselves.

Poor reader benefits are better than no reader benefits at all.

Avoid using you-attitude with reader benefits, as the strategy will seem transparent to readers.

Lazlo's Hierarchy of Needs can help writers to understand what motivates their audiences.

Which of the following is NOT a characteristic of good reader benefits?

In a groundbreaking study of professional employees, Frederick Herzberg found that the things people said they liked about their jobs were

A feature of a product or service by itself can be a reader benefit.

An entry-level employee is arriving to work bleary-eyed and occasionally late. You find out she's working a second job to make ends meet. According to Maslow's Hierarchy of Needs, what concerns are most likely motivating her?

"Psychological description"means creating a scenario rich with sense impressions.

Business Communication, Management, and Success

Adapting Your Message to Your Audience

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

You-Attitude

Positive Emphasis

Formats for Letters, Memos, and E-Mail Messages

Informative and Positive Messages

Negative Messages

Persuasive Messages

E-Mail Messages and Web Writing

Editing for Grammar and Punctuation

Choosing the Right Word

Revising Sentences and Paragraphs

Listening

Working and Writing in Teams

Planning, Conducting, and Recording Meetings

Making Oral Presentations

Making Oral Presentations

Finding, Analyzing, and Documenting Information

Short Reports

Long Reports

Using Visuals

Researching Jobs

Résumés

Job Application Letters

Job Interviews

Follow-Up Letters and Calls and Job Offers

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