Question 1

Choosing to defer to authority is a sign of weakness, and something that compromises ethics.

Accepted Answer

A) True 
 B)False  False

Question 2

Discuss the limitations to using demographics and psychographics in audience analysis.

Accepted Answer

Demographics and psychographics are valuable tools for understanding an audience, but they also have limitations.

One limitation of demographics is that they can be overly simplistic. Demographic categories such as age, gender, income, and education level may not fully capture the complexity of an audience. For example, two people of the same age and gender may have vastly different interests and values. Additionally, demographics can change over time, so relying solely on demographic data may not provide a complete understanding of an audience.

Psychographics, on the other hand, provide insight into the attitudes, values, and lifestyles of an audience. However, psychographic data can be difficult to obtain and interpret. It often requires more in-depth research, such as surveys and interviews, to gather this information. Additionally, psychographics can be subjective and may not always accurately predict behavior.

Another limitation of both demographics and psychographics is that they do not account for individual differences within a group. People within the same demographic or psychographic category can still have diverse opinions and preferences. This means that relying solely on these factors may lead to oversimplified or inaccurate assumptions about an audience.

In conclusion, while demographics and psychographics are useful for understanding an audience, they should be used in conjunction with other research methods to gain a more comprehensive understanding. It's important to recognize their limitations and to supplement them with qualitative research and direct engagement with the audience.

Question 3

The benefits that work for one audience in your message may not appeal to another of its audiences.

Accepted Answer

A) True 
 B)False  True

Question 4

The secondary audience has the power to stop your message from getting to the primary audience.

Accepted Answer

A) True 
 B)False

Question 5

Miscommunication can occur because people have different ways of interpreting messages.

Accepted Answer

A) True 
 B)False

Question 6

Important messages should use more ________ channels, whether they're oral or written.

Accepted Answer

The answer of Important messages should use more ________ channels,...

Question 7

Knowing all you can about your audience improves the chances the message will work.

Accepted Answer

A) True 
 B)False

Question 8

To be realistic, you should analyze your audience in a cynical way. After all, the world is a cruel place.

Accepted Answer

A) True 
 B)False

Question 9

List and explain the five kinds of audiences.

Accepted Answer

1. Lay Audience: This audience consists

Question 10

However important a watchdog audience might be, it never has the power to stop a message.

Accepted Answer

A) True 
 B)False

Question 11

The specific questions you need to answer about an audience may vary depending upon the situation and your purposes.

Accepted Answer

A) True 
 B)False

Question 12

A ________ has the power to stop your message instead of sending it on to other audiences.

Accepted Answer

The answer of A ________ has the power to stop...

Question 13

Always expect audiences to be hostile to your message-that way, you can spend time in your message deflecting their criticisms.

Accepted Answer

A) True 
 B)False

Question 14

You are presenting a proposal to the City Council at a public meeting. Your primary audience is

Accepted Answer

A)  The TV journalists filming your presentation. 
B)  The council members who will vote on your proposal. 
C)  Your boss, who has promised you a raise if your proposal is accepted. 
D)  The speakers who follow you who will have a chance to criticize your proposal. 
E)  None of the above. 
A)  The TV journalists filming your presentation. 
B)  The council members who will vote on your proposal. 
C)  Your boss, who has promised you a raise if your proposal is accepted. 
D)  The speakers who follow you who will have a chance to criticize your proposal. 
E)  None of the above.

Question 15

The bigger your audience, the more __________ channel choice becomes because few channels reach everyone in your target audience.

Accepted Answer

The answer of The bigger your audience, the more __________...

Question 16

Briefly explain what "red flag"words are and why they should be avoided. Give three examples of such words.

Accepted Answer

Red flag words are words or phrases that

Question 17

Psychographic characteristics are useless in audience analysis.

Accepted Answer

A) True 
 B)False

Question 18

Channel overload occurs when the channel cannot handle all of the message being sent.

Accepted Answer

A) True 
 B)False

Question 19

If it weren't for diversity in such areas as age, race, and gender, analyzing audiences in business would be simple.

Accepted Answer

A) True 
 B)False

Question 20

To remind readers of information in a tactful way, you can

Accepted Answer

A)  Give a brief definition in the text. 
B)  Ask the readers if they need or want additional information. 
C)  Spell out acronyms the first time you use them. 
D)  All of the above. 
E)  Only A and C 
A)  Give a brief definition in the text. 
B)  Ask the readers if they need or want additional information. 
C)  Spell out acronyms the first time you use them. 
D)  All of the above. 
E)  Only A and C

Exam 2: Adapting Your Message to Your Audience

Choosing to defer to authority is a sign of weakness, and something that compromises ethics.

Discuss the limitations to using demographics and psychographics in audience analysis.

The benefits that work for one audience in your message may not appeal to another of its audiences.

The secondary audience has the power to stop your message from getting to the primary audience.

Miscommunication can occur because people have different ways of interpreting messages.

Important messages should use more ________ channels, whether they're oral or written.

Knowing all you can about your audience improves the chances the message will work.

To be realistic, you should analyze your audience in a cynical way. After all, the world is a cruel place.

List and explain the five kinds of audiences.

However important a watchdog audience might be, it never has the power to stop a message.

The specific questions you need to answer about an audience may vary depending upon the situation and your purposes.

A ________ has the power to stop your message instead of sending it on to other audiences.

Always expect audiences to be hostile to your message-that way, you can spend time in your message deflecting their criticisms.

You are presenting a proposal to the City Council at a public meeting. Your primary audience is

The bigger your audience, the more __________ channel choice becomes because few channels reach everyone in your target audience.

Briefly explain what "red flag"words are and why they should be avoided. Give three examples of such words.

Psychographic characteristics are useless in audience analysis.

Channel overload occurs when the channel cannot handle all of the message being sent.

If it weren't for diversity in such areas as age, race, and gender, analyzing audiences in business would be simple.

To remind readers of information in a tactful way, you can

Business Communication, Management, and Success

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

You-Attitude

Positive Emphasis

Reader Benefits

Formats for Letters, Memos, and E-Mail Messages

Informative and Positive Messages

Negative Messages

Persuasive Messages

E-Mail Messages and Web Writing

Editing for Grammar and Punctuation

Choosing the Right Word

Revising Sentences and Paragraphs

Listening

Working and Writing in Teams

Planning, Conducting, and Recording Meetings

Making Oral Presentations

Making Oral Presentations

Finding, Analyzing, and Documenting Information

Short Reports

Long Reports

Using Visuals

Researching Jobs

Résumés

Job Application Letters

Job Interviews

Follow-Up Letters and Calls and Job Offers

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