Exam 14: Branding and Packaging

Discuss the branding policies marketers can use.What are the advantages and disadvantages of each?

Another common name for a private distributor brand is a ____ brand.

To gain customer acceptance,the two brands involved in co-branding must represent a complementary fit in the minds of buyers.

The part of a brand that can be spoken including letters,numbers,and words is the

Brand licensing agreements can fail for many reasons but usually not because of

The three levels of brand loyalty from strongest to weakest are

Every aspect of a brand is subject to a marketer's control.

A brand name like "Northwest Airlines" provides greater flexibility than the brand name "Humana."

Riley prefers to buy Pantene Shampoo for Colored Hair,however,if that is not in stock,she will buy L'Oreal or Garnier Fructis.Riley's level of brand loyalty can be described as ___.

Scenario 14.2 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla. -Refer to Scenario 14.2.If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars,this would be an example of

Garments must be labeled with the country of manufacture,fabric content,and

In the packaging for a new line of beef jerky,Hormel should avoid the use of ____ in its packaging.

Scenario 14.2 Use the following to answer the questions. When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla. -Refer to Scenario 14.2.Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as ___

Trying to link a motorcycle brand like Harley-Davidson to a food brand like Healthy Choice would be considered a poor decision in this type of branding.

A unique cap or applicator is an example of secondary-use packaging.

What functions do packages perform? Why are packaging considerations important to marketers?

Which of the following products is an example of a manufacturer brand?

Package shape,graphic design,and certain colors may be used to make a product appear taller than it actually is.

The UPC symbol is used by retailers for price and inventory control purposes.

A firm may decide that all packages should be similar and include one major element of the same design.This approach to promote an overall company image is called