Exam 14: Branding and Packaging

To try to be creative in developing a label is not worth the effort;most people prefer products to be labeled only with the brand name and relevant consumer information.

Arm & Hammer would probably not want to use multiple packaging for its baking soda because

Competition between manufacturer brands and private distributor brands is becoming more intense in several major categories.

Lysol Basin,Tub,and Tile Cleaner and Lysol Disinfectant Spray exemplify

A generic brand indicates only the product category.

Gorton's sells Gorton's Fish Sticks,Gorton's Fish Fillets,and Gorton Grilled Fish.This is an example of

Joe is an athlete who plays a variety of sports that all require various athletic shoes.He has a favorable attitude toward Nike shoes.This favorable attitude is called brand

Nutritional information on labels is required by law,though consumers are indifferent to its availability.

McDonald's golden arches are a classic example of a

Scenario 14.1 Use the following to answer the questions. The Pillsbury division of General Mills has promoted its baking products through its trade character,the Pillsbury Doughboy,since 1965.He appears in television commercials touting the quality,benefits,and features of the products Pillsbury sells.Each product in the Pillsbury line,such as crescent rolls,pizza dough,biscuits,and cinnamon rolls,includes the Pillsbury name on the package.In addition to the Pillsbury name,the Pillsbury Doughboy also appears on each package,although in different poses.On the Pillsbury website,the Pillsbury Doughboy character is animated and can be seen "dancing".He can be downloaded to your personal computer or used to create your own e-card. -Refer to Scenario 14.1.How does brand loyalty typically effect a customer's purchase decisions?

The amount of annual losses companies suffer from counterfeit products is estimated to be

Twin-packs and six-packs are examples of

Desirable product images can be created through the use of colors,design,shapes,and textures in packaging.

Nathan recently purchased a floor lamp from Ikea.The floor lamp came in a compact cardboard box and assembly was required.This is an example of ____ packaging.

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because

Individual branding facilitates market segmentation.

How can marketers use social media to build brand loyalty? Explain the three degrees of brand loyalty.

Brands provide all of the following benefits for buyers except that they do not

The Cool Whip container is an example of a secondary-use package.

Customers use brands to help judge product quality.