Exam 15: Marketing Planning, Implementation and Evaluation
Exam 1: Introduction to Marketing50 Questions
Exam 2: The Marketing Environment and Market Analysis51 Questions
Exam 3: Market Research54 Questions
Exam 4: Consumer Behaviour56 Questions
Exam 5: Business Buying Behaviour56 Questions
Exam 6: Markets: Segmentation, Targeting and Positioning60 Questions
Exam 7: Product60 Questions
Exam 8: Price57 Questions
Exam 9: Promotion53 Questions
Exam 10: Distribution Place51 Questions
Exam 11: Services Marketing45 Questions
Exam 12: Digital Marketing48 Questions
Exam 13: International Marketing51 Questions
Exam 14: Social Marketing and Not-For-Profit Marketing44 Questions
Exam 15: Marketing Planning, Implementation and Evaluation51 Questions
Exam 16: Data and Analytics50 Questions
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The Australian Marketing Institute states that a minimum of four elements be included as part of an organisation's marketing metrics. These elements include:
(Multiple Choice)
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Which of the following would not be a stakeholder in an organisation?
(Multiple Choice)
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A market comprised of a lot of small niche groups of customers, each with very specific needs, can best be described as a ____________ market.
(Multiple Choice)
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Which of the following is NOT one of the main activities an organisation must undertake in relation to marketing?
(Multiple Choice)
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Which of the following statements regarding marketing metrics is incorrect?
(Multiple Choice)
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Which of the following statements regarding marketing metrics is correct?
(Multiple Choice)
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The degree to which the expectations of a consumer are fulfilled or surpassed by a product is known as:
(Multiple Choice)
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In order to evaluate how well objectives have been achieved, a marketing organisation must use:
(Multiple Choice)
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'Cookies' used by websites to 'remember' the preferences or viewing habits of a visitor to their website could be best described as an example of:
(Multiple Choice)
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Which of the following activities could be useful in understanding a market?
(Multiple Choice)
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IGA supermarkets across Australia allow their store managers to tailor their product ranges to better cater for their customers' needs, selling locally manufactured products for example. The marketing structure this business is using is an example of the:
(Multiple Choice)
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Which of the following functional areas of an organisation would a marketer potentially need to work with in order to understand the market, and create, communicate and deliver offerings of value?
(Multiple Choice)
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The dollar value of a customer relationship based on the present value of the projected future cash flows from the relationship is known as:
(Multiple Choice)
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Organisations need to distinguish themselves from competition. As a starting point, they communicate to both internal stakeholders (e.g. employees) and external stakeholders (e.g. customers, investors and media) using a(n):
(Multiple Choice)
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Specific measures of marketing performance are referred to as:
(Multiple Choice)
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Organisations that operate with a marketing philosophy put __________at the centre of their thinking.
(Multiple Choice)
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Companies such as Apple, Coca-Cola and Toyota operate with a marketing philosophy. These organisations put _________ at the centre of their thinking.
(Multiple Choice)
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Tamara has recently changed jobs to join a new market research agency, as she has greater opportunity for development and involvement in projects and client management. Her new workplace also have healthcare benefits provided to all employees. Her desire for increased job satisfaction is best described as______.
(Multiple Choice)
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