Exam 15: Marketing Planning, Implementation and Evaluation

The Australian Marketing Institute states that a minimum of four elements be included as part of an organisation's marketing metrics. These elements include:

Marketing should be regarded as:

Which of the following would not be a stakeholder in an organisation?

A market comprised of a lot of small niche groups of customers, each with very specific needs, can best be described as a ____________ market.

Which of the following is NOT one of the main activities an organisation must undertake in relation to marketing?

Which of the following statements regarding marketing metrics is incorrect?

Which of the following statements regarding marketing metrics is correct?

The degree to which the expectations of a consumer are fulfilled or surpassed by a product is known as:

In order to evaluate how well objectives have been achieved, a marketing organisation must use:

'Cookies' used by websites to 'remember' the preferences or viewing habits of a visitor to their website could be best described as an example of:

Which of the following activities could be useful in understanding a market?

IGA supermarkets across Australia allow their store managers to tailor their product ranges to better cater for their customers' needs, selling locally manufactured products for example. The marketing structure this business is using is an example of the:

Which of the following functional areas of an organisation would a marketer potentially need to work with in order to understand the market, and create, communicate and deliver offerings of value?

Organisational culture can best be described as:

The dollar value of a customer relationship based on the present value of the projected future cash flows from the relationship is known as:

Organisations need to distinguish themselves from competition. As a starting point, they communicate to both internal stakeholders (e.g. employees) and external stakeholders (e.g. customers, investors and media) using a(n):

Specific measures of marketing performance are referred to as:

Organisations that operate with a marketing philosophy put __________at the centre of their thinking.

Companies such as Apple, Coca-Cola and Toyota operate with a marketing philosophy. These organisations put _________ at the centre of their thinking.

Tamara has recently changed jobs to join a new market research agency, as she has greater opportunity for development and involvement in projects and client management. Her new workplace also have healthcare benefits provided to all employees. Her desire for increased job satisfaction is best described as______.