Exam 11: Promoting to Communicate With Customers

A consumer at Target sees a display of a new brand of hairspray marked 10% off if purchased during the debut period. The consumer passes on the purchase during that trip but wants to remember to buy the product when her current spray is empty. The promotional objective here is

A promotional budget based strictly on the future is most likely

Sales related objectives could be expressed in

Personal selling is primarily directed at which type of customers?

What is true of most consumer sales promotions?

Promotion is he set of marketing communication activities designed to inform and persuade groups of people. These people are limited to

Why is it often difficult to estimate the financial returns from promotional expenditures?

Experienced salespeople often say the biggest mistake beginning salespeople make is what

As reach increases, ______________ decreases.

Which promotional budget-setting method is used without any actual quantitative data?

Maximizing exposure of the advertising message to the target audience while minimizing waste coverage is the definition of

A useful way to categorize promotion objectives is using

How would the flow of communication in personal selling be categorized?

Which is true regarding business purchases?

What is the relationship between reach and frequency when a male consumer watching the super bowl is forced to watch a cover girl commercial during the half time break?

Which is the most philosophically and practically justifiable approach to developing a promotional budget?

Awareness and knowledge can be categorized as

Phone and telemarketing calls are considered

Why does the goal of advertising change as a product cycles through the product life cycle?

Which of the following statements is true regarding creativity in direct response?