Question 1

Data produced by focus groups do not need to be analyzed if the moderator followed the focus group outline.

Accepted Answer

A) True 
 B)False

Question 2

In field interviewing, debriefing the respondent is not necessary because the data collected are qualitative in nature.

Accepted Answer

A) True 
 B)False

Question 3

The focus group moderator

Accepted Answer

A)  should be seen as credible by participants. 
B)  should share important demographic characteristics with participants. 
C)  should be skilled in guiding a group in discussion. 
D)  should avoid the spoke-and-wheel pattern of questions and answers. 
E)  all of the above. 
A)  should be seen as credible by participants. 
B)  should share important demographic characteristics with participants. 
C)  should be skilled in guiding a group in discussion. 
D)  should avoid the spoke-and-wheel pattern of questions and answers. 
E)  all of the above.

Question 4

Explain how the qualitative methods of field interviewing, focus groups, using stories as narratives, and ethnography differ with respect to the distance between the researcher and participants.

Accepted Answer

Qualitative methods of field interviewin

Question 5

Explain the similarities and differences among autoethnography, ethnography, and ethnography of communication.

Accepted Answer

Autoethnography, ethnography, and ethnog

Question 6

Describe how you would ask individuals to participate in a focus group for a research project.

Accepted Answer

To ask individuals to participate in a f

Question 7

Describe the strength and limitations of focus group research.

Accepted Answer

Focus group research has several strengt

Question 8

Ideally, participants in a focus group should:

Accepted Answer

A)  have homogeneous backgrounds, but dissimilar attitudes and perspectives. 
B)  have different backgrounds, but similar attitudes and perspectives. 
C)  be selected without any prescreening. 
D)  know the focus group moderator. 
E)  be given the focus group outline before the session. 
A)  have homogeneous backgrounds, but dissimilar attitudes and perspectives. 
B)  have different backgrounds, but similar attitudes and perspectives. 
C)  be selected without any prescreening. 
D)  know the focus group moderator. 
E)  be given the focus group outline before the session.

Question 9

Ethnography is best described as the

Accepted Answer

A)  study of communication in its natural environment. 
B)  holistic description of interactants in their cultural or subcultural environment. 
C)  collection of data with the researcher in the role of the complete observer. 
D)  study of communication phenomena which have been fully explored. 
E)  study of a large number of similar communication events. 
A)  study of communication in its natural environment. 
B)  holistic description of interactants in their cultural or subcultural environment. 
C)  collection of data with the researcher in the role of the complete observer. 
D)  study of communication phenomena which have been fully explored. 
E)  study of a large number of similar communication events.

Data produced by focus groups do not need to be analyzed if the moderator followed the focus group outline.

In field interviewing, debriefing the respondent is not necessary because the data collected are qualitative in nature.

The focus group moderator

Explain how the qualitative methods of field interviewing, focus groups, using stories as narratives, and ethnography differ with respect to the distance between the researcher and participants.

Explain the similarities and differences among autoethnography, ethnography, and ethnography of communication.

Describe how you would ask individuals to participate in a focus group for a research project.

Describe the strength and limitations of focus group research.

Ideally, participants in a focus group should:

Ethnography is best described as the

Introduction to Communication Research

The Research Process: Getting Started

Research Ethics

Introduction to Quantitative Research

Measurement

Populations, Samples, and Sample Size

Quantitative Research Designs

Surveys and Questionnaires

Descriptive Statistics, Significance Levels, and Hypothesis Testing

Testing for Differences

Testing for Relationships

Quantitative Analysis of Text

Reading and Writing the Quantitative Research Report

Introduction to Qualitative Research

Designing Qualitative Research

Analyzing Qualitative Data

Reading and Writing the Qualitative Research Report

Filters

Exam 16: Qualitative Methods of Data Collection

Data produced by focus groups do not need to be analyzed if the moderator followed the focus group outline.

In field interviewing, debriefing the respondent is not necessary because the data collected are qualitative in nature.

The focus group moderator

Explain how the qualitative methods of field interviewing, focus groups, using stories as narratives, and ethnography differ with respect to the distance between the researcher and participants.

Explain the similarities and differences among autoethnography, ethnography, and ethnography of communication.

Describe how you would ask individuals to participate in a focus group for a research project.

Describe the strength and limitations of focus group research.

Ideally, participants in a focus group should:

Ethnography is best described as the

Introduction to Communication Research

The Research Process: Getting Started

Research Ethics

Introduction to Quantitative Research

Measurement

Populations, Samples, and Sample Size

Quantitative Research Designs

Surveys and Questionnaires

Descriptive Statistics, Significance Levels, and Hypothesis Testing

Testing for Differences

Testing for Relationships

Quantitative Analysis of Text

Reading and Writing the Quantitative Research Report

Introduction to Qualitative Research

Designing Qualitative Research

Analyzing Qualitative Data

Reading and Writing the Qualitative Research Report

Filters