Question 1

In content coding, unit of analysis refers to:

Accepted Answer

A)  the discrete thing that is coded and counted. 
B)  the standard or uniform unit that allows comparisons among categories. 
C)  the length of the unit. 
D)  the value of the unit. 
E)  a and b. 
A)  the discrete thing that is coded and counted. 
B)  the standard or uniform unit that allows comparisons among categories. 
C)  the length of the unit. 
D)  the value of the unit. 
E)  a and b.

Question 2

Interaction analysis is best used to code the messages of an individual giving a speech.

Accepted Answer

A) True 
 B)False

Question 3

Interaction analysis codes:

Accepted Answer

A)  communication into categories. 
B)  the content of ongoing communication between two or more individuals. 
C)  the verbal or nonverbal features or functions of conversation. 
D)  communication according to a standardized coding scheme. 
E)  all of the above. 
A)  communication into categories. 
B)  the content of ongoing communication between two or more individuals. 
C)  the verbal or nonverbal features or functions of conversation. 
D)  communication according to a standardized coding scheme. 
E)  all of the above.

Question 4

As a general rule, if more than 5% of coded elements in content analysis falls into the "other"category, the category system needs to be revised, or coding procedures need to be reexamined.

Accepted Answer

A) True 
 B)False

Question 5

Content analysis is one type of data reduction technique. Regardless of the size of text or the number of messages, meaning can be classified into fewer categories.

Accepted Answer

A) True 
 B)False

Question 6

For content analysis, even when the unit of analysis is obvious, explicit rules should be set to guide researchers in their identification of the unit.

Accepted Answer

A) True 
 B)False

In content coding, unit of analysis refers to:

Interaction analysis is best used to code the messages of an individual giving a speech.

Interaction analysis codes:

As a general rule, if more than 5% of coded elements in content analysis falls into the "other"category, the category system needs to be revised, or coding procedures need to be reexamined.

Content analysis is one type of data reduction technique. Regardless of the size of text or the number of messages, meaning can be classified into fewer categories.

For content analysis, even when the unit of analysis is obvious, explicit rules should be set to guide researchers in their identification of the unit.

Introduction to Communication Research

The Research Process: Getting Started

Research Ethics

Introduction to Quantitative Research

Measurement

Populations, Samples, and Sample Size

Quantitative Research Designs

Surveys and Questionnaires

Descriptive Statistics, Significance Levels, and Hypothesis Testing

Testing for Differences

Testing for Relationships

Reading and Writing the Quantitative Research Report

Introduction to Qualitative Research

Designing Qualitative Research

Qualitative Methods of Data Collection

Analyzing Qualitative Data

Reading and Writing the Qualitative Research Report

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Exam 12: Quantitative Analysis of Text

In content coding, unit of analysis refers to:

Interaction analysis is best used to code the messages of an individual giving a speech.

Interaction analysis codes:

As a general rule, if more than 5% of coded elements in content analysis falls into the "other"category, the category system needs to be revised, or coding procedures need to be reexamined.

Content analysis is one type of data reduction technique. Regardless of the size of text or the number of messages, meaning can be classified into fewer categories.

For content analysis, even when the unit of analysis is obvious, explicit rules should be set to guide researchers in their identification of the unit.

Introduction to Communication Research

The Research Process: Getting Started

Research Ethics

Introduction to Quantitative Research

Measurement

Populations, Samples, and Sample Size

Quantitative Research Designs

Surveys and Questionnaires

Descriptive Statistics, Significance Levels, and Hypothesis Testing

Testing for Differences

Testing for Relationships

Reading and Writing the Quantitative Research Report

Introduction to Qualitative Research

Designing Qualitative Research

Qualitative Methods of Data Collection

Analyzing Qualitative Data

Reading and Writing the Qualitative Research Report

Filters