Exam 2: The Dynamic Marketing Environment

One trend that is an example of the demographic forces that affect the macroenvironment is the change in dietary habits for many Americans.

One of the external MICROENVIRONMENTAL forces that affects a company's marketing system is:

Which of the following is part of a cosmetics company's internal environment?

An industry expert's statement that Rally's restaurants are "fast-lane fast food and the perfect solution to working women who find eating out to be too much of a hassle" may be largely attributed to _____ in the macroenvironment

A marketing program is affected by such economic influences as the current and anticipated state of the business cycle as well as inflation and interest rates.

The textbook refers to middlemen and facilitating organizations collectively as:

Sales for Royal Baltic brand canned salmon were high until the product was recalled three times in less than six months due to the presence of a life-threatening bacteria in the processed fish. Each recall was heavily publicized by the news media. This recall has produced a _____ for Royal Baltic.

Duncan-Hines cake mixes, Pillsbury cake mixes, and Betty Crocker cake mixes are _____ competitors.

Rebate scamming, the illegal practice of obtaining unearned rebates from companies, is a growing concern to many marketers. Experts on rebate scamming estimate that over 100,000 people are actively involved in the practice and are costing businesses more than a half a billion dollars annually. Finding these individuals and prosecuting them is difficult and can often lead to bad publicity when the perpetrator is a 70-year-old grandmother. The prosecution of the rebate scam perpetrators is an example of how _____ forces affect marketing.

The belief that poorly-manufactured kidney dialysis machines marketed by Wachter Healthcare caused several deaths in Europe could have produced a _____ _____ for the company and driven many of its customers to other suppliers of dialysis machines.

The fact most daily newspapers are available on the Internet is an example of how the technological forces in the macroenvironment can impact the market.

Personal computers contain a lot of noxious material including lead, bromine, and cadmium. Recycling is tricky, but the European Union's Waste Electrical and Electronic Equipment Directive requires that PC manufacturers take responsibility for recycling efforts. This responsibility will be expensive for PC manufacturers to implement. These costs will be passed on to consumers who will feel the effect of changes in the _____ environment of PC manufacturers.

Ad for Zerex antifreeze coolant says that it is recommended for use in both gasoline and heavy duty diesel engines, and Prestone antifreeze is not. This ad is based on a(n) _____ that Zerex has.

Culture, laws, marketing intermediaries, and demographics are all examples of macro influences in the external environment.

Which of the following is part of the internal environment for a garage that sells replacement brakes?

Which of the following is NOT an example of a marketing intermediary?

The two levels of external environmental forces are:

Edward needs to buy a new set of tires for his pickup truck. He should consider Firestone, Michelin, Goodyear, and Dunlop tires as examples of _____ competitors.

The slogan for Revlon's New Age Naturals creams, "Because we believe what is good for the earth is good for all of us," illustrates the strength of _____ forces in the macroenvironment.

In response to demographic changes in the external macroenvironment, many direct-mail marketers are printing their catalogs on recycled paper.